WHAT’S THE STORY
I n s pi r i n g P eo p l e
Uebervart, Frankfurt If You Pay Peanuts, You Attract Monkeys www.uebervart.de Labels: among others A kind of guise, A.P.C., Acne Studios, Aspesi, Call me 917, Calvin Klein, Comme des Garcons, Chinatown Market, Escentric Molecule, Fucking Awesome, James Perse, Lacoste, Norse Projects, Oliver Spencer, Polo Ralph Lauren, Porter Yoshida, Soulland, Stone Island, The North Face, Uebervart Selected, YMC London Daniel Steindorf: “I wholeheartedly disagree with the all-encompassing lamentation within our industry. There are a lot of young, motivated people out there. However, it requires experience, investment, and a spot of luck to choose the right ones. Some of my employees were excellent in the beginning. I’m quite good at recognising the respective strengths of people. That allows us to emphasise these talents and be more successful together. It’s like with customers. If you have awesome, hot products, everybody wants them. So it’s up to me to make Uebervart attractive enough (inside and out) to ensure that people want to work for me. One more thing: if you pay peanuts, you attract monkeys. That’s also a decisive factor.”
7 Daniel Steindorf doesn’t agree with the whining about the lack of motivated young people for the fashion retail trade. 5 Daniel Steindorf’s Uebervart has be come an institution for upper casual and high fashion menswear. His concept is progressive and fast forward.
style in progress
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