158 IN STORE
Teamwork: As an experienced retailer and designer, Philippe Stolte perfectly complements Laura Bohnenberger’s expertise in fashion journalism and art history.
The Seed's Sprouting sPrOut / muniCh. "there's nothing at all like this for women in munich," a criticism that Philipp stolte from harvest store was often confronted with. and so often, that it was finally time to seize the opportunity. in June, his new concept for women's fashion, the sprout store, was launched in a joint partnership with laura bohnenberger. Text: Isabel Faiss.
Photos: Frieder Schneider
Philipp Stolte almost managed to do the impossible with the Harvest Store in Munich: Its location is off-the-beaten-track in Zieblandstrasse, far from the bustling pedestrian shopping street, but despite this, or maybe it's more because of this, in his characteristically quiet and clever manner he established a range of products for men's fashion, a range that is extremely progressive for Munich standards. With success. Thanks to its trend-setting function, Harvest has managed to turn itself into a brand and has gathered quite a collection of loyal regular clients around it. the Offshoot
Mid-June, the second store was then opened in Munich under the name of Sprout. The name and the CI of the store make its proximity to Harvest clear. The interior has many art-deco elements, is rustic but elegant, classical, the entire styling has 413 style in progress
been well thought-out through the entire store. In keeping with its name, tendrils of organic, vegetable shapes intertwine, flower-like, around the gigantic, semi-circular shop window of the offshoot. "The inspiration for this came from the seed, which unfurls, grows and flourishes. The whole thing is about having something natural but we didn't want to just look as though we are the next organic chain store, we wanted to introduce more of a contrast to the boutique chic of the '90s," says Philipp Stolte, explaining the reasoning behind this. He himself only works in the background at Sprout, the front woman is Laura Bohnenberger. Bohnenberger has a background in fashion journalism and also studied art history, two things which complement Stolte's know-how in the retail fashion market and, combined, made them an excellent team in terms of purchasing right from
the very beginning. "Our focus is on classic basics which are only marginally influenced by trends. We transfer, as it were, the style that can be found in Harvest onto the womenswear segment. To help us do this, we have also adopted the women's collections of several brand names such as APC, Acne or Comme des Garçons from Harvest. It is a very reduced, androgynous and casual style," says Bohnenberger. The best example of the Sprout attitude can be found in the brand name SNS Herning, who manufacture high-quality knitwear for men and who come from the fishing-wear sector. They have recently expanded their collection by adding a few pieces of knitwear for women, Stolte and Bohnenberger were immediately smitten with them. new neighbours
With the location on Theresienstrasse, the team consciously