050 Right Now Fairs
The “Marshall Haus”, which is centrally located at the heart of the trade show complex, is an architectural gem designed by Bruno Grimmek.
Selvedge Run New Dimension
The sixth edition of the Selvedge Run takes place - for the first time - in the “Marshall Haus” on the exhibition grounds under the radio tower, in the immediate vicinity of Panorama Berlin. The suffix “Trade Show for Quality Garments and Crafted Goods” indicates what one can expect. The “Fair of Hearts”, as it is often called affectionately by industry insiders, celebrates the highest ever share of international visitors and - above all - buyers, thus contributing significantly to the internationalisation of Berlin as a trade show location. Mats Andersson of Indigofera says: “The Selvedge Run is the most important event for us, both in summer and in winter. Here we can meet 80 percent of our European customers. For our business, this is the place to be.” The selection of exciting Japanese labels, which are present at the Selvedge Run exclusively, are always a special highlight. “We are visited by many buyers from the US, Asia, Eastern Europe, and Scandinavia, as well as France, the Benelux countries, Italy, and the German-speaking countries. Among them are End Clothing, Son of a Stag London, The Bureau Belfast, Standart & Strange Oakland, Pickings & Parry of Australia, Pronto of Thailand, Code 7 Moscow and St. Petersburg, and VMC Zurich”, says Shane Brandenburg, the sales manager of Selvedge Run, and adds: “The event in January is titled ‘Core, Concrete, Craft’ and stands for the three main segments of the Selvedge Run. Core is for the denim brands and labels that have supported the show from the beginning, Concrete is dedicated to modern, zeitgeist-relevant brands, and Craft focuses on shoe and accessories brands with a love for craftsmanship and quality.” Once again, the brand list reads like a Who-is-Who of the industry. It consists of approx. 90 brands, among them 3Sixteen, Croots, East Harbour Surplus, Hansen, Indigofera, Iron Heart, Momotaro, Nigel Cabourn, Red Wing Shoes, Stetson, Thedi Leathers, Salvatore Piccolo, Simmons Bilt, Tellason, and Viberg. “It is important to us that labels have an affinity for high-quality materials and hand-crafted products. How old a brand is or what design approach it pursues is not decisive. We believe that we could be an excellent platform for labels such as Baracuta and Stone Island. I think that would be a good fit and create additional synergies for buyers”, Brandenburg adds.
118 style in progress
He knows what he’s doing - Shane Brandenburg organises the Selvedge Run with an excellent team and loyal partners.
The Right Time
The new location with more than 2,000 square metres of exhibition area could hardly be more suitable. The building in the centre of the grounds is clean, modern, timeless, and simple. Through the large windows, plenty of natural light floods into the unique and straightforward room ensemble and creates a comfortable working atmosphere. The “Marshall Haus” was opened in 1950 during the German Industrial Exhibition and served as an exhibition pavilion for the US. It was named after the then Foreign Minister, General George C. Marshall. The building was listed in 1988. “The ‘Marshall Haus’ is a future-ready location that allows us to take our next expansion steps and to grow gradually with the right brands. The cooperation offer tabled by the Panorama Berlin came just at the right time. It is important that the chemistry between us is good. The Panorama team is very open-minded and future-oriented. They listen to us and are equally interested in promoting Berlin. We really like that, which is why we, as the smallest trade show, decided to move in with the largest trade show”, Brandenburg explains. The relocation brings many benefits for the Selvedge Run visitors and exhibitors. For example, one can use the affiliate parcel delivery service or the free shuttle buses from the airports and the main train station. The independence of the two events means that there is no joint ticketing system. Panorama visitors need to sign up separately for the Selvedge Run in advance or on-site. Like the Panorama, the Selvedge Run opens at 9am. However, it is open until 7pm - one hour longer than the Panorama. 16th to 18th of January 2018, www.selvedgerun.com