narrative-work 24
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YOUR NARRATIVE‌ Once your work team has clarified the principles/dreams, policies and practices of your agenda, you need to explain it, that is, you need an overarching narrative that summarizes it all. Your narrative is the brief argument to make the case; it is like your elevator pitch. The usual narratives present a course of action and its result, but you can be imaginative here.
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‌ AND ALIGNED NARRATIVES Other stakeholders may use narratives that are aligned with yours. In your communicative effort, you will want to connect your narratives to other narratives. It will help to make your case, build mutual understanding and trust, find allies, and strengthen your network.