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Smart Cities Study

Page 88

3. Smart Indicators 3.3 Smart Governance Website availability

Website availability

Internet has become one of the most important channels of communication for many people, so, like many organisations, cities face the challenges of Internet by incorporating new on‐line marketing communication tools among their promotion strategies and using them to identify the needs and wishes of the different target groups and address them in the most effective manner.

Regarding the analysis of the information by region, in the case of Africa, 80% of cities have websites. The percentage rises slightly to 89% in Latin America. In the case of Europe and Asia, 100% of cities have websites. Below are the addresses of the cities' websites.

Asked whether they had a website, it is noteworthy that of the 28 cities (5 in Africa, 9 in Latin America, 1 in Asia and 13 in Europe) only 7% had no website.

% of cities that have websites by region

100%

Does your City/Municipality have a website?

100%

90%

100%

89%

80%

No 2 cities 7%

70%

80%

60% 50% 40% 30% 20% 10%

Yes 26 cities

0%

Africa

Latin America

Asia

Europe

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