3. Smart Indicators 3.1 Smart Economy Internationalization
Internationalization International promotion strategy
Globalisation involves the need for cities to address more effective strategies to join global exchange circuits. Strategies that serve to enhance the value of the territory and that take steps towards the construction of a sustainable and competitive development model. With this in mind, local public policies and local management must adapt to the challenges of globalization. In this context, the international dimension of municipal actions becomes a must.
Regarding the analysis of the information by region, in the case of Europe, the percentage of cities that have some international promotion strategy is very high, as 89% of European cities that answered this question have a strategy. In Asia, Taipei also has an international promotion strategy. These data contrast with Latin America and Africa, where only 43% and 33% of cities, respectively, have some type of international promotion strategy. Below are some experiences in international promotion strategies developed by municipalities.
Of the 20 cities that responded to the question (3 from Africa, 7 from Latin America, one from Asia and 9 from Europe), 65% had some type of plan or strategy for the international promotion of the city. Does the city have an international promotion plan/strategy?
% of cities that have an international promotion plan/strategy by region
No 7 cities 35%
100%
100%
90% 89%
80% 70% 60% 50% 40%
Yes 13 cities 65%
30%
43% 33%
20% 10% 0%
Africa
Latin America
Asia
Europe
56