ROADMAP AND TOOLS FOR COMMUNICATION The roadmap for communication is based on three key ideas:
1.
Communication should complement/support advocacy efforts and increase political impact. It is not just a marketing tool.
2.
The maximum benefit from communication is obtained by synchronizing the network as much as possible.
3.
Communication is the responsibility of everyone in the network, not just the work of communication officers.
40 UCLG RETREAT AND CAMPUS 2017
The World Secretariat Communication team will support these goals by holding participatory communication meetings and monthly trainings on different communication tools. The importance of identifying the target audiences of campaigns and sharing what works and what doesn’t with colleagues in other parts of the network was underlined. The UCLG Network, a virtual space for joint consultation and initiatives, is a tool that should be used for this purpose. The Network was translated into a physical Network Hub in the Bogotå Congress, a concept that the communication teams encouraged Sections and Committees to replicate at their events and meetings.