We must find convergence in different events to strengthen communication efforts. Djamel Sandid International Relations and Cooperation Officer, Nanterre
Social media is trendy but we must remember that not all have access to it: “Leave no one behind” is the key message of the SDGs. We must find a creative way to engage people. Leyla Şen General Coordinator of UCLG-MEWA
Information is a public good: everybody has a right to information. Nestor Vega Advisor, UCLG
Communication is mainly about collaboration. Ricardo Martinez UCLG World Secretariat
COMMUNICATING AS A NETWORK UCLG’s communication strategy is based on the principle of communicating as a network: the World Secretariat, Sections, Committees and Working Groups, and UCLG members must all play a role in communicating their work, whether through publications, websites, social media or events. This way of communicating is most effective when the different nodes of the network are coordinated and communicate together with a clear message and goal, as was the case in the successful ‘Listen to Cities’ campaign in the run-up to Habitat III. Synchronized communication as a network amplifies the voice of the network to become greater than the sum of its parts.
Survey on Communication in UCLG Sections: Strengths: monthly newsletters, websites, social media. Positive transformations: communication plans, social media. Challenges: difficulty of mobilizing members in communication work, lack of media contacts, measurement of impact. Sections and Committees prioritized the events in their work plans for 2017 in terms of their ability to mobilize the communications support of the rest of the network and synchronize action for greater impact.
39 UCLG RETREAT AND CAMPUS 2017