07. Awareness campaigns and communication
Communication is a vital tool for UCLG, both in advocating the values and goals of local and regional governments to the international community and in raising awareness about the significance of global agendas among our members.
For us, communication is a medium to learn, influence and monitor; it goes beyond simple communication. Our added value is the number of nodes that UCLG has – nobody else has this. If we can make sure we make this visible, especially through social media, this gives us immense power. Emilia Såiz Deputy Secretary General, UCLG
38 UCLG RETREAT AND CAMPUS 2017