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Learning from Cities - The 2nd Guangzhou International Award for Urban Innovation

Page 79

Asian-African Line

063

the systematically unattended operation

“difficult to repair” has become a major

and renting at one place and returning

problem in operation. To find a solution,

at another and the peak “tide” in the

the company appoints maintenance

morning and evening, a problem of

staff at the service outlets to repair and

“difficult to return” came into being. To

maintain bicycles, resets the bicycle after

solve this problem, people are assigned

being dismantled that has been used for

to the manual service in more than 100

a certain fixed number of years, makes

service outlets to help customers rent

industrial improvement and improves the

and return bicycles and at the same time,

quality of the bicycles.

the information technology is applied to

(5) Difficult to manage

establish a real-time dynamic scheduling

Most of the public bicycle projects in

management mechanism to strengthen the

other cities are supported by the long-term

vehicle scheduling, and a mobile phone

fiscal subsidies from the government. It

APP was developed to guide people to

brings a great burden to the government

return bicycles to the nearest place.

when the system completely depends

(3) Difficult to react

on the fiscal subsidies at the same time.

Of the 3000 plus outlets only some

However, the system in Hangzhou

100 have been staffed with people on

adopts a model of “government invests

duty, so people who have problems in the

and companies manage”. After the

process of bicycle rental cannot get direct

government completes the disposable

and quick response. What they can do is

investment of construction funds, the

merely consult with the hotline for help

company through the marketing operation

and such a way of reaction has negative

meets the public welfare demand. That

affection on efficiency. To improve it, the

is the major innovation for the public

company has opened an official website,

bicycle system in Hangzhou, but how to

upgraded the hotline platform and opened

maximize the use of existing resources

SMS and Wechat platform to strengthen

becomes a difficult problem troubling

the communication with citizens to

the company. For this problem, in 2010

improve the reaction.

Hangzhou Public Bicycle Service

(4) Difficult to repair

allowed, through public bidding, the 1035

Along with the increasing

booths, tents and the 50,000 bicycles to

dependence on public bicycle, as well as

be coated with advertisements at a price

the rising frequency of use that causes

of 28 million RMB per year (an average

continuous damage of these bicycles,

annual increase of 10%). Meanwhile, the


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