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The Role of Al Akhawayn University in Education, Training and Capacity Building of Territorial Managers Al Akhawayn University in Ifrane Dr. Abdelkrim Marzouk, Director a.marzouk@aui.ma March 20, 2017 UIR, Rabat


Al Akhawayn University, Ifrane • • • • • • • • •

Located in the Middle Atlas of Morocco Founded in 1993 by Royal Dahir Opened its doors to students in January 1995 Modeled its administrative, pedagogical, and academic organization on the American university system, Liberal art liberal arts curriculum An independent, public, not-for-profit University Uses English as the language of Instruction Three schools, 2000 students, 163 faculty 8 teaching/research centers including the Executive Education Center


The Mission of the Center • The Executive Education Center provides high standard professional training for executives at the regional, national and international level. It provides public, private businesses and the liberal professions with the resources to lead, think strategically, and manage change.




Training Themes • Certification on CIA, PMP • Public Management • Management control • Knowledge and knowledge management • Strategic management • Project management and management • Management by objective • Process management and procedures development techniques • Digital risk management • Dashboards and performance indicators • Conflict Resolution and Intermediation • Negotiation • Human Resources Development • Forecast management of jobs and skills • Big data • Certification (Excel, Word, Ms Project) • Management of databases • Data Mining • Information Systems Management • Geographic information systems • Remote sensing • Communication • Institutional communication • Infographics

• Professional Development • Personal development and team management • Leadership and Entrepreneurship • Team building • Conducting Change • Methods and foundation of research in the social sciences • Regional Maghreb and Sahel Policies • International Organizational Focus international negotiations, and the conflict resolution • International Business Etiquette • Public markets • Business Law & Ethics • Business and Corporate Finance • Public finances • Financial analysis • Participatory finance? • Urban planning and development • Territorial marketing • Municipal and territorial management • Attractiveness and economic and cultural influence • Local development • Region’s professions • Registry professions • Social policy in your municipality • Parallel Diplomacy: What role for local elected



First Level (National) • The organization of Moroccan territory • Regionalization in Morocco • The professions of the Ministry of the Interior • Organization of the central services • Organization of decentralized services • Territorial management • Regional Development and Management of Regional Public Services • Legal and Institutional Affairs • Local Finance Cycle


Regional Council of Fès-Meknès (Regional) •EEC organized two training for elected members of the regional council •Regional Territorial planning (SRAT) •Regional Development Plan (PDR) for Fes-Meknes Region The objectives of the training: •Knowing the objectives of the SRAT & PDR •Preparing local actors to participate in the development of the SRAT & PDR •Understand the stakes of the project and its contribution to the regional territory •Improve the capacities of elected officials to enrich debates on the SRAT & PDR projects •Be a dynamic player in the discussion, critics and validation of these projects •After the training, we noticed a significantt improvement in the debate that took place in Fès regarding the PDR & SRAT


Communal level (Local) • EEC trained 10 communes in the province of Ifrane (200 territorial managers) • Strategic planning • Communal Information System • Budgeting (single year and multi-year) • Geographic Information Systems and Remote Sensing • Urban planning & urban mobility • Environment and resources • Proposal write up (Idea, method, budget) • Territorial marketing


Communal level (Local) •The municipal organization •The financial organization •Urban planning conflicts •Mediation •Electronic document management •Government Procurement •E-Gov project: automated service to municipalities (Birth & death certificate, other certificate) •Local Finance


Practical case study: Communal Development Plan (PCD) • In 2011 AUI assisted 10 communes of the province of Ifrane to produce their Communal development Plan (8 rural communes and 2 urban). • Steps: – 1. Training session on research methods • Compile different reports at local level/different administrations • Research theory and scientific method for research

– 2. Training sessions on cartography & GIS – 3. Training session data statistical analysis (mainly descriptive statistics) – 4. Budgeting (priority and estimation) – Data collection in the field and data entry in the SIC (Communal Information System) – Write up techniques


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