contents 1. UCL’s visual identity
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2. Using the UCL banner Best practice Identity elements Using the banner The strapline Departmental standalone logos
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3. Colour palette & typefaces Typefaces Colour palette Colour tints & legibilty
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4. Using images 5. Working with partners Core branding elements Using the standalone logo UCL-led partnerships Equal partnerships
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6. Internal sub-brands Positioning internal logos
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7. Stationery & specifications Stationery Adding titles Measurements: A4 A3 A5 A6 8. ACCESSIBILITY
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