www.ucl.ac.uk/visual-identity
The UCL visual identity Colour tints
•
This diagram illustrates the huge variety of colours acheivable by using tints of the UCL colour palette.
•
The text on the colour blocks demonstrates how legible black or white text will be on the particular colour.
•
Take care to ensure that there is sufficient contrast for your text to be legible. For example, blue text on a blue background is very difficult for many people to read. See the Accessibilty section (p38) for more information.
Dark Green
MID BRIGHT LIGHT Green Green Green
DARK RED
MID RED
BRIGHT ORANGE YELLOW DARK MID BRIGHT LIGHT GREY Red PURPLE PURPLE PURPLE PURPLE
DARK BLUE
MID BLUE
BRIGHT LIGHT BLUE BLUE
STONE BROWN
BLACK
100% WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
90% WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
80% WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
70% WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
60% WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
50% WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
40%
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
30%
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
20%
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
10%
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK WHITE
BLACK BLACK WHITE WHITE
BLACK WHITE
15 WHITE