Communicating a bold vision as a research-intensive medical school
We will communicate a vision that highlights the excellence of our faculty and students, emphasizes that the provision of high quality health care in Calgary relies on the presence of the CSM, and communicate that we are committed to creating the health-care structures that will see Calgary into a sustainable future of health. To be regarded as an integral component of this vibrant city and province, we must expand our presence in the community. Generational differences in the value placed on social media
Communications | The communications strategy and plan for the CSM envisions a strategic multi-year path that will increase awareness and understanding of the school, enhance the reputation and increase engagement of various stakeholder groups outside of the school. As this plan moves forward we will focus on clear calls to action and measurable outcomes.
Creating the Future of Health | Innovation to Impact 29