UA RK T H E
H I L L
A R K A N S A S
T R A V E L E R / U A T V / K X U A
M A G A Z I N E / R A Z O R B A C K R E D
H I L L
Y E A R B O O K
A G E N C Y
t n e d
u t s
a i d e m 2 0 1 7 - 2 0 1 8
M E D I A
K I T
REACH YOUR TARGET ARKANSAS TRAVELER Award-winning newspaper providing news, sports and entertainment to more than 36,000 readers on-campus and in the surrounding areas. Print circulation .....................................................3,000 Frequency...........................................................Weekly Distribution.........................................Print rack & online
RAZORBACK YEARBOOK Named one of the best yearbooks in the country, the Razorback Yearbook is an annual hardcover publication with 300+ pages covering the academic year.
UATV UATV provides the U of A community with quality news, sports and entertainment. Broadcasts are live streamed on Cox Cable Channel 214 and on uatvonline.net. Clients can advertise during the live 7 p.m. newscasts.
KXUA KXUA covers the Northwest Arkansas area and streams worldwide. Underwriting builds awareness, credibility and good will with listeners. Plus, it is tax deductible!
HILL MAGAZINE
HILL MAGAZINE The official full-color U of A student magazine keeps the campus in touch with trends, lifestyles and in-depth stories about the U of A community. Print circulation .......................................................1,500 Frequency.....................................................Once a year Distribution...........................................Print rack & online
GET CONNECTED SPECIAL PUBLICATIONS Full-color special publications feature unique content and are inserted into the Arkansas Traveler, distributed across campus and Northwest Arkansas. Print circulation .......................................................................................3,000 Frequency.........................................................................................6 per year Distribution.............................................................................Traveler insert
WE'VE GOT AN APP FOR THAT Our mobile application allows listeners to tune into broadcasts, listen to podcasts, and browse Traveler stories. Available on Apple and Android.
ONLINE ADVERTISING Our websites feature aggregated stories, videos and photography for The Arkansas Traveler, UATV, KXUA, Hill Magazine and the Razorback Yearbook. KXUA.COM UATRAV.COM UATVONLINE.NET HILLMAGAZINE.UARK.EDU RAZORBACKYEARBOOK.COM STUDENTMEDIA.UARK.EDU
STATISTICS Daily Views - 1.1k Monthly Views - 30k Unique Views - 30k UA STUDENT MEDIA 2017-2018 RATE CARD
5.5k+
10.2k+
1.5k+
2017-2018 Publication Schedule
THE ARKANSAS TRAVELERER Su
M
4
5
June 2017
Tu W Th 6
7
1 8
F
Sa
Su
M
9
10
2
3
23
24
16
2
11
12
13
14
15
16
25
26
27
28
29
30
18
Su 3
10 17 24 Su 3
10 17
24/31
19
M 4
11 18 25 M 4
11 18 25
4
5
25
22
Tu W Th 5
12 19 26
6 13 20 27
7
14 21 28
12 19 26
Tu W Th 5
12 19 26
6
13 20 27
7
14 21 28
March 2018 Tu W Th 6
13 20 27
1
7 14 21 28
8
15 22 29
17
9
17
Su
M
8
9
8
9
15 22 29
2
16 23 30
1
15 22 29
รง2
16 23 30
F
Sa
Su
M
8
9
7
8
1
15 22 29
2
16 23 30
14 21 28
1
15 22 29
F
Sa
Su
M
9
10
8
9
2
16 23 30
3
17 24 31
Special Issues
Issue: Orientation Issue: Back to School-Fall Issue: Football Issue: Homecoming-Fall Issue: Basketball Issue: Spring Break Issue: Baseball/Softball Issue: Graduation
4
23/30 24/31
Sa
1
Tu W Th
10
F
December 2017
M
18
21
September 2017
Su
11
20
3
July 2017
1
15 22 29
รง2
16 23 30
5
6
F
Sa
Su
M
7
8
6
7
1
August 2017 Tu W Th
1
2
8
12
23
24
25
26
14
15
13
14
15
16
25
26
27
28
29
27
28
29
30
21
October 2017
22
20
21
F
Sa
Su
M
10
13
14
5
6
17 24 31
5
4
12
11
19
18
26
25
6
20 27
January 2018 Tu W Th 2 9
16 23 30
3
4
10 17 24
11 18 25
7
21 28
26
27
28
Su
12
13
4
19 26
6
20
11
27
18 25
31
April 2018
14
Sa
5
20
M 5
12 19 26
F
Sa
Su
M
10
12
13
14
6
7
26
27
28
17 24
Date: 7/2017 Date: 9/2017 Date: 9/2017 Date: 10/2017 Date: 10/2017 Date: 3/2018 Date: 3/2018 Date: 5/2018
5
4
11 18 25
19
6
20
7
21
Summer School
21
9
10
11
23
24
25
2
15
16
29
30
22
Tu W Th 6
13 20 27
1
7 14 21
15 22
Tu W Th
1
2
8
17
Sa
9
10
23
24
2
16
17
3
Sa
4
5
10
11
12
23
24
25
26
16
27
28
29
30
17 31
18
19
Dates May 15 - July 20
Dates Aug 21
Sprng Classes Begin
Dates Jan 17
Spring Classes End
3
F
Dates Oct 16 - 17
Spring Break
18
F
Fall Break
Fall Classes End
4
9
15 22
3
28
14 21
8
May 2018
Class Schedule
Fall Classes Begin
8
19
Sa
1
13 20
18
F
February 2018
Tu W Th 3
7
13
F
31
Tu W Th
12 19
17
November 2017
Tu W Th 3
22
5
11
13 20
4
10
12 19
Sa
9
11 18
3
F
Dates Dec 8
Dates Mar 19-23 Dates May 5
THE ARKANSAS TRAVELER ROP RATES National Campus/Non-Profit Local Open Rate
$160 CPM $190 CPM $200 CPM
Single sheet 4 to 8 pages 9 to 12 pages
$14.00 $8.00 $10.00
Space Reservation: Five business days before publication.
MOST COMMON AD SIZES A
Full Page
6c x 20”
B
1/2 Page
4c x 15”
C
1/2 Page
6c x 10”
D
1/2 Page
3c x 20”
E
1/4 Page
4c x 8”
F
1/4 Page
3c x 10”
G
1/8 Page
2c x 8”
H
1/8 Page
3c x 5”
PCI = Per Column Inch Each ad is priced based on the number of columns it is wide, by the number of inches it is tall.
One Column Inch 9P8
1”
1 column wide x 1 inch tall
Full Page
A
Art: Three business days before publication.
1/2 Page
1/4 Page
E
1/8 Page
G
D
1/4 Page
F
1/2 Page
B
1/2 Page
C
1/8 Page
H
NOT WHAT YOU NEED? DON’T FRET!
ANY AD SIZE IS AVAILABLE.
TALK TO YOUR ACCOUNT EXECUTIVE TO CREATE THE PERFECT ADVERTISEMENT. UA STUDENT MEDIA 2017-2018 RATE CARD
THE ARKANSAS TRAVELER
RATES & SIZES Rates
National Campus/Non-Profit Local Open Rate
$14.00 $8.00 $10.00
Color included. Greyscale costs 20% less.
Frequency discounts 250 ci 400 ci 500+ ci
10% off 15% off 20% off
Applies to local rates.
PCI Calculator No. of Columns wide Column Inches = x No. Inches high 1 Column wide 1 Column Inch = x 1 inch tall
Deadlines Publication Date
Deadline for Ad
Wednesday
The previous Friday
Print Ad Format
SUGGESTED JPEGs or PDFs at 100% quality, flattened ACCEPTED PDF / JPEG / PNG / TIFF COLOR CMYK at 200 DPI+ GREYSCALE Greyscale at 200 DPI+
a r o f y Prepa iscount! ts clien 5% d ew n l l a : e (Not repay.) must p
UA STUDENT MEDIA 2017-2018 RATE CARD
Web Ad Format
Exact pixel size of the ad space in GIF / JPEG / PNG / TIFF / SWF format (Animated ads are accepted.)
Inserts
Inserts are pre-printed additions that are inserted into the folded newspaper. No inserts over 12 pages are accepted. Pre-printed inserts only. 1,000 minimum. 3,000 maximum. No guaranteed rack place-ment. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces.
Single Sheet: $480 4 to 8 Pages: $570 9 to 12 Pages: $600
ONLINE AD RATES UATRAV.COM Uatrav.com has over 41,000 unique visitors per month.
SIZE BOX AD, 300 X 250 PX LEADERBOARD, 728 X 90 PX
PRICE $200/month $500/month
FILE TYPE: JPEG Insertion order and artwork due 3 school days prior to start date.
UA STUDENT MEDIA 2017-2018 RATE CARD
YEARBOOK AD RATES
Space reservation: August 30, 2017 Art: September 5, 2017 JPG format preferred Limited space available.
3,000 copies are printed and distributed to the U of A student body.
SIZE Full Page, 10.625 X 10.10 Half Page, 10.625 X 4.96 Quarter Page, 5.22 X 4.94
PRICE $500 $350 $150
HILL MAGAZINE AD RATES
The publication has won numerous awards from prestigious organizations. Widely distributed once a year, Hill Magazine is created by a select group of upper-level journalism majors and a feature writing course.
SIZE Full Page, 8.25" x 10.17" Half Page, 8.25" x 5.32" Quarter Page, 4.07" x 5.32" *Inside Front Cover, 8.25" x 10.75" *Inside Back Cover, 8.25 x 10.75" *Back Cover, 8.25" x 10.75"
PRICE $360 $235 $135 $460 $435 $510
UA STUDENT MEDIA 2017-2018 RATE CARD
BROADCAST RATES UNDERWRITING & ADVERTISING
WHAT IS UNDERWRITING? As non-profit radio and television stations, KXUA and UATV cannot air paid advertisements. We are allowed, however, to thank businesses for donations made to the station with short on-air acknowledgements (30 seconds or less). Underwriting is a way to put your company's name before an audience of quality conscious 18-24 year old consumers. Underwriting is an inexpensive way to be heard on the radio and on tv. Your company's name, logo and message will be included on the station's various social media platforms and programs.
SERVICES & PACKAGES Your media kit is contained in one neat package that can be used to bolster your pitches to media outlets or accompany important announcements and newsworthy items about your business.
KXUA Get your message heard on live radio! Students and residents all over Northwest Arkansas tune into KXUA radio on FM 88.3 and www.kxua.com daily.
UATV UATV news airs live at 7pm Monday-Thursday on Cox Cable Channel 214 and online at www.uatvonline.net. Documentary films, special lectures and live events are also a part of our programming lineup and can be sponsored. The live streaming of Greek Bid Day had over 10,000 viewers.
RATES :15 second spot at the beginning and end of the show/ newscast with audio and full-screen logo: $25 each *free underwriting with a full-page ad package purchased with the Arkansas Traveler newspaper.