The currency is content. The motivations are entertainment, information, education.The means are digital media platforms and technologies. Media and Entertainment Management (MEM)
A new of mind a new of talen
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web entrepreneurs, not just web developers
new media-savvy not just marketing-savvy
creative managers not just creative specialists
Media Enterta Manag (MEM)
and ainment gement The MEM Program The University of Asia & the Pacific’s School of Communication once again holds the distinction of being a pioneer in communications education in Asia as it offers a new program: Media and Entertainment Management (MEM). MEM is a response to emerging global trends that have been reshaping ICT and the media and entertainment landscape. These trends are commoditization, convergence, the rise of social networks, and participation economy. MEM draws from the disciplines of strategic business management, digital media management, entertainment culture, interactive marketing, and integrated marketing communications to develop media professionals who can adapt and respond to the demands of a dynamic media and entertainment environment. MEM has organically sprung from an older and internationally recognized program, namely the Integrated Marketing Communications (IMC). Thus, it manifestly intersects with IMC in a number of points.
The MEM Program Goals The MEM Management program aims to produce professionals who know how to:
produce relevant, strategic, and effective media content
optimize current and emerging media platforms
create
links between content, media platforms, and business goals
The MEM Curriculum MEM integrates the discipline of communications and management and uses marketing principles for value-creation and value-delivery. Its core and specialized subjects include: Understanding Media and its Content Business Communication Introduction to Management Communication Research Methods Marketing Management Human Insight Entertainment Culture & Society Convergence (Culture, Communities & Connectivity) Communication Ethics and Law Media Management & Leadership Creativity for Multi-media Media & Integrated Marketing Media Economics & Technology Digital Media Management Entertainment Marketing Financial and Managerial Accounting Electives: Journalism and The Print Media Film Business & Executive Production The Business of Broadcasting (TV & Radio) Advertising Management Public Relations Principles and Practice
With these subjects, students will learn to: RESPOND to evolving media trends with an enterprising mindset CREATE relevant content BRAND products and services using emerging tools in media and entertainment CONNECT one medium to another seamlessly DESIGN revenue streams using new media MANAGE business systems to encourage artistic/creative pursuits SYNERGIZE traditional and emerging platforms to deliver customer value
MEM Professional Residency and Summer International Residency Programs Students who obtain a GWA of 2.0 or higher after their senior year qualify for the one year Professional Residency Program. They will have the opportunity to work with our corporate partners as 5th year students and graduate with a Masters Degree in MEM*. The option to do a summer international residency is also open to 5th year graduate students. The residency is a hands-on application of theories and concepts learned in the classrooms. It is called residency rather than internship because students are expected to function and perform as full team members of business units within their assigned firm. *Permit in process
The MEM Faculty
The core subjects are taught by full-time faculty members while the specialized subjects are taught by industry practitioners. These two groups work closely on research and consulting projects in order to foster a work-andstudy approach to learning that delivers a realworld experience and insights to MEM majors.
Future of MEM graduates
TV networks radio networks publishing houses film networks/ distribution companies film production music production advertising PR digital activation other marketing communication agencies
breed ds, stock nts UA&P School of Communication Our Identity
The emblem of the School of Communication shows a lion sounding a trumpet.
The lion is the King of the Beasts, the leader of the pack. We want to develop communicators who are leaders, pace setters. The lion’s roar is used to arouse themselves before the night’s hunting. We want to develop communicators who can express themselves clearly and persuasively. Lions are sociable animals: They live together in parties of twelve or more. This characteristic of the lion represents public communication. The trumpet represents the channels of communication. A trumpet, is used properly, produces distinct and penetrating sounds—just the way we want our messages to be.
Pearl Drive, Ortigas Center Pasig City, Philippines Phone: (632) 637-0912 to 26 loc. 232 E-mail: scm@uap.asia Website: www.uap.asia