ARTS3190 Portfolio_Tyriana White

Tyriana White Winter 2024

Logo Design

* Objective: Create branding for a new company or product. Create a logo for this new company that includes two types of fonts and at least two vector shapes.

* Program Used: Adobe Illustrator

* Company description: This logo is for a shoe customization company called Kustom Kicks; I wanted to showcase the creativity involved with the company, so I utilized fonts that resembled arts equipment and different art mediums, like paint.

Different

variations of typography and color

Sketch of different logo designs

Website Design

* Objective: Create website homepage design for company created in previous project.

* Programs Used: Adobe Indesign, Illustrator, and Photoshop

* Design Explantion: The idea of my homepage designs was to express Kustom Kicks’ creativity as well as showcase their primary product: showstopping streetwear.

Desktop Homepage Design

Mobile Homepage Design

Storefront Design

* Objective: Select an elective design (e.g. t-shirt design, retail store design) that coincides with your company’s branding identity.

* Programs Used: Adobe Illustrator, Photoshop, and Indesign

* Design Explanation:

I chose a storefront design. I was sure to use blues that coincided with the company’s colors, as well as use different elements to allude to the materials used in shoe customization.

Sketches for t-shirt design, storefront design, and event advertisement

Kustom Kicks Iron Gear

CityWise Collab Shoebox Kustom Kicks

Storefront before edits

Advertisement Campaign

* Objective: Create an advertisement campaign for your company containing advertisements for 4 different platforms: Print, Instagram, TikTok, and Facebook.

* Programs Used: Adobe Photoshop and Indesign

* Design Explanation: I wanted to further showcase the shoe customization process in this campaign, so my advertisement design shows the sketch process for shoe customization.

Version sketches for advertisement

Screenshot of all advertisement mutations

Catalog

* Objective: Design a company product catalog that contains a few editorial pages

* Programs Used: Adobe Indesign, Photoshop, and Illustrator

* Design Explanation: I made a new company called Iron Gear for this assignment. It is an exercise equipment manufacturer. This brand expresses strength and perserverance, which are brought out in the logo and color palette.

Sketch of editorial pages outline

Editorial pages mockup

Product Catalog Pages

White

Kustom Kicks Iron Gear

CityWise Collab Shoebox Iron Gear

App Design

App Concepts

Theme Colors: blues and greens

City

Wise

The app will allow users to plug in the route, and highlight possible danger areas along the route. It could also provide alternate routes for the user if they want a safer way to get to their destination.

I would like areas on the map to have di erent colors based on their safety levels. For instance, red areas pose high risk while green ones have little to no risk.

App Moodboard

* Objective: Create a distinctive app idea and make an interactive app mockup using Figma.

* Programs Used: Figma , Adobe Illustrator, and Adobe Photoshop

* App Explanation: My app idea, CityWise serves to make traveling safer. It allows users to plug in a travel route and see any dangerous areas along the way.

I want the app to include comments and insight from users regarding the area, such as common activities or dangerous conditions there.

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Kustom Kicks Iron Gear

CityWise Collab Shoebox

CityWise

Figma Workspace

CityWise Logo

Package Design

Package Design Sketches

Package Design Moodboard

* Objective: Create and assemble a physical package design for a product.

* Programs Used: Adobe Illustrator and Photoshop

* Design Explanation: I returned to the Kustom Kicks company for this design. This shoebox is a specialty design for a collaboration between Kustom Kicks and another shoe designer.

1st Attempt