Branding and Identity Standards Manual

Brand & Identity Standards Manual | Version 1.4

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

INTRODUCTION

Standard Envelopes..............................................25

Using This Manual................................................... 4

Note Cards and Envelopes.................................26

PART I: THE INSTITUTIONAL LOGOS

Invitations and Envelopes...................................27

SECTION 1:

Business Cards.......................................................28

SECTION 3:

TABLE OF CONTENTS

PART II: THE ATHLETIC LOGOS SECTION 1: Standards for the Athletic Logos

Athletic Primary Logos.........................................46

Standards for the Institutional Logos

Digital and Collateral

Email Signatures....................................................30

Circle of Honor Logo............................................50

Spirit Logos............................................................... 8

PowerPoint Templates.........................................31

Obtaining the Athletic Logos..............................51

Apache Head Logo.................................................. 8

Name tags...............................................................32

Reproducing the Athletic Logos........................51

Logo Sizing and Safe Zones.............................. 9

SECTION 4:

Safe Zones Athletic Logos...................................52

Logo Colors.............................................................11

The College Seal

TJC Athletic Logo Colors.....................................54

Obtaining the Logos.........................................10

Standards for College Seal..................................34

Incorrect Athletic Logo Usage............................58

Reproducing the Logos....................................10

Logo Sizing and Safe Zones................................35

Outdated Athletic Logos.....................................59

Incorrect Logo Usage...........................................16

President’s Letterhead.........................................36

Athletic Logo Typeface........................................60

Outdated Logo.......................................................17

President’s Envelopes..........................................37

SECTION 2:

Use of Logo with Location/School/ Department/Program Names............................18

SECTION 5:

The Athletic Logo: Sample Tactics

Primary Logo............................................................. 7

Use of Logo with Organizational Icons and Patches.............................................................19

Fonts.....................................................................20

Campus Banners....................................................62

Standards for Specialty and Promotional Items.................................................39

Apparel.....................................................................63 Promotional Items.................................................65

Using Outside Vendors........................................39

Press Conference Backdrop...............................66

Campus Banners....................................................40

Stationery

Apparel.....................................................................41

Campuswide Letterhead.....................................23

Athletic Secondary Logos....................................47

Sample Tactics

SECTION 2:

2

Promotional Items.................................................43

Department Letterhead.......................................24

03/21

INTRODUCTION

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Using This Manual

This manual has been prepared to ensure the success of the TJC visual identity through consistency of use.

Please read this manual and adhere to the guidelines. This manual contains specific illustrations, guidelines and examples of the approved usage of the TJC logo, seal and Apaches athletic logo(s).

All logos are available online or upon request. For further information regarding the TJC Branding & Identity Standards Manual, the use of the College logo, seal or the Apaches athletic logos, please contact Creative Services at 903-510-3163.

Vendors producing TJC products should obtain logos from our licensing partner, CLC Learfield | IMG College.

INTRODUCTION

4

PART I: THE INSTITUTIONAL LOGOS

SECTION 1:

STANDARDS FOR THE INSTITUTIONAL LOGOS

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Primary Logo

THE TJC LOGO IS THE PRIMARY VISUAL IDENTITY MARK OF THE INSTITUTION AND IS TO BE USED ON ALL STATIONERY, MERCHANDISE, PRINTED PUBLICATIONS AND DIGITAL APPLICATIONS INTENDED FOR ON- OR OFF-CAMPUS USE. The logo always contains both the wordmark and the icon; but in certain approved applications, the icon may be used independently from the wordmark.

Acceptable colors for printing are “TJC Black” – PMS Black and “TJC Gold” - PMS 116, CMYK conversion, RGB conversion, black and white in a reversed application. Screening the logo (in any color) is unacceptable. The logo cannot appear in any colors except black, gold or white (see page 11).

This logo is to be used in a stand-alone state only.

The Wordmark must be used if “TJC” is used in a design.

ICON

WORDMARK

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Spirit Logos

The TJC Spirit logos are available to certain departments on campus specifically focused on student recruitment.

Acceptable colors for printing are “TJC Black” – PMS Black and “TJC Gold” - PMS 116, CMYK conversion, RGB conversion, black and white in a reversed application. Screening the logo (in any color) is unacceptable. The logo cannot appear in any colors except black, gold or white.

This logo is to be used in a stand-alone state only.

Apache Head Logo

The TJC Apache Head logo is available for use by all employees and groups of TJC. Acceptable colors for printing are “TJC Black” – PMS Black and “TJC Gold” - PMS 116, CMYK conversion, RGB conversion, black and white in a reversed application. Screening the logo (in any color) is unacceptable. The logo cannot appear in any colors except black, gold or white.

This logo may be used in conjunction with other design elements, but safe zones must be respected.

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STANDARDS FOR THE INSTITUTIONAL LOGOS

Logo Sizing and Safe Zones 1.5”

Logo Sizing

1.5”

The recommended minimum reproduction size of the TJC logo is 1.5’’ in width. Reducing the logos further would compromise legibility and the integrity of the logo reproduction.

Safe Zones Each of the TJC logos has an established safe zone. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.

Only the TJC Wordmark or Apache Head logo may be incorporated into a design, and placement must respect the safe zones defined.

The safe zone on all sides of the TJC Wordmark is equal to the “height of the leg in the letter T.” The safe zone on all sides of the Apache head logo is equal to the “bottom of the headband to the highest point of the feathers.”

1”

1”

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Obtaining the Logos TJC licenses the use of its logos through CLC Learfield | IMG College. Only licensed vendors are allowed to reproduce the TJC logos. Low-resolution logos are available for download to employees at tjc.edu/marketing/downloads.

Reproducing the Logos The TJC logo is comprised of customized graphics and type. The College requires that high-resolution digital files or camera-ready art be used for all forms of reproduction. Any attempt to recreate the art, type or spacing and styling of the logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Logo Colors

The official colors of the TJC logo are “TJC Black” (Pantone Matching System [PMS] Process Black) and “TJC Gold” (Pantone Matching System [PMS] 116).

PMS: PROCESS

BLACK CMYK: 60.40.40.100 RGB: 0.0.0 HEX: 231F20

PMS: 116 CMYK: 0.15.94.0 RGB: 255.205.0 HEX: FFCD00

Color Matching When reproducing the logo in four-color process (CMYK) or three-color process (RGB), the formulas shown at left should be used to best match “TJC Black” and “TJC Gold.”

CORRECT COLOR USAGE

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Color Reproduction Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.

When printing over a white or light background, the logo should be reproduced in full color. On a solid dark background, the wordmark should be knocked out in gold and the icon should be in full color. When appearing on a white or gold background, the logo must be printed in black or full color. When appearing on a black background, the logo appears reversed out in white, PMS 116 (TJC Gold) or two color. Otherwise, the two-color logo must be used.

Overprints should be on recognizable TJC colors and not on competitor schools’ colors.

2 color

2 color

2 color

1 color white

1 color 116

2 color reverse

2 color reverse

1 color 116

1 color 116

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Color Reproduction When appearing on a photo background, these rules should be followed:

PRINTING ON LIGHT PHOTOGRAPHS On light photographs, a PMS two-color or CMYK logo should be placed in a light, untextured area for maximum legibility. It is recommended that the background be no darker than 20% in value.

PRINTING ON DARK PHOTOGRAPHS On dark photographic backgrounds, the PMS two-color or CMYK logo with the wordmark in gold should be placed in the darkest area of the image for maximum contrast.

Note: Use of a drop shadow can be employed if extra contrast is needed.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Black/White Color Reproduction Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.

When appearing on a white or gold background, the logo must be printed in black. When appearing on a black background, the logo appears reversed out in white or in PMS 116 (TJC Gold). Otherwise, the two-color logo must be used.

Web Reproduction When appearing on a web page, follow the same rules outlined for full-color and photo backgrounds.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Black/White Color Reproduction When appearing on a photo background, these rules should be followed:

PRINTING ON LIGHT PHOTOGRAPHS On light photographs, a black and white logo should be placed in a light, untextured area for maximum legibility. It is recommended that the background be no darker than 20% in value.

PRINTING ON DARK PHOTOGRAPHS On dark photographic backgrounds, the black and white logo with the wordmark in white should be placed in the darkest area of the image for maximum contrast.

Note: Use of a drop shadow can be employed if extra contrast is needed.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Incorrect Logo Usage

To ensure visual consistency and promote recognition, the TJC logo must not be altered in any way. Below are examples of some, but not all, incorrect usages of the logos. Logo proportions are not to be tampered with. No increase of width or height to fit spacing needs.

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]

INCORRECT USAGE [SCREENING OR CHANGING COLORS]

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Outdated Logo

The TJC visual identity system introduced in the summer of 2016 is now the official identity system for the campus. Older designs that were created by or commissioned by TJC have been withdrawn from circulation. The outdated logos below are not to be reproduced on any new publications or literature. On websites, replacement of outdated logos should be part of any planned update or redesign.

Any existing logo for any groups, organizations or departments that incorporate any part of an outdated logo must resubmit to Creative Services for approval to use.

tyler junior college

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Use of Logo with Location/School/Department/Program Names

The TJC logo is the approved logo for all College programs, departments and locations. The only approved logos other than the TJC logo are the Athletic logos and the College Seal.

Approval and artwork must be obtained through Creative Services.

RULE 100% BLACK

School

Location TM

SOUTH Jacksonville

School of Professional & Technical Programs Program

SOUTH Rusk

WEST

TM

Vocational Nursing Department

TM

Facilities & Construction

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

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STANDARDS FOR THE INSTITUTIONAL LOGOS

Use of Logo with Organizational Icons and Patches

All organization-specific icons must be submitted for approval. Once approved ,they will be added to this page of the TJC Branding and Identity Standars Manual for future use. TJC-approved organizations, teams, divisions, clubs, etc., can use the new whole and unaltered College or Athletic logo on gear and gift items with an identifying line of type for their group at the bottom of the logo as shown below (standards for Athletic logos with specific identities can be found on pgs. 46-49).

Approval and artwork must be obtained through Creative Services.

Approved organizational icons shown below.

LAS MASCARAS

Academy of Dance

THEATRE TJC

DE

N

S

UNIOR COL RJ LE LE G E TY

TA

IE

ARTCLUB

L STU 1969

TJC

TM

1926

D

TM

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Fonts Logo Typeface The official logo typeface is the Lato family of fonts. Please contact Creative Services for information on obtaining the typefaces.

Lato Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lato Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STANDARDS FOR THE INSTITUTIONAL LOGOS

Secondary Typeface The secondary typeface is the Friz Quadrata family of fonts. This font is used for all organization, department names and stationery. Please contact Creative Services for information on obtaining the typefaces.

Friz Quadrata Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Friz Quadrata Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Friz Quadrata Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Friz Quadrata Italic Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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SECTION 2: STATIONERY

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

PRIMARY LOGO - 2” wide RULE 1pt/ 30% Black TAGLINE Slate/ 9 pt / 12 pt leading

STATIONERY

Campuswide Letterhead C O L L E G E

O F

E A S T

T E X A S

The letterhead shown to the left is the official College letterhead to be used for all communications. Individual campus entities or departments MAY NOT design their own stationery.

Letterhead should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below.

SIZE: 81⁄2” x 11” STOCK: 25% Cotton

PO BOX 9020 | TYLER, TEXAS 75711-9020 903.510.2200 | 800.687.5680 | WWW.TJC.EDU

FOOTER Slate – Regular/All Caps 8 pt / 12 pt leading / tracking 140/70

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

PRIMARY LOGO - 2” wide RULE 1pt/ 30% Black DEPARTMENT Slate-Bold/ 9 pt / 12 pt leading SCHOOL Slate-Regular/ 8pt / 12pt leading

STATIONERY

24

Department Letterhead Dental Hygiene School of Nursing and Health Sciences Dental Studies: 903.510.2341 | www.tjc.edu/dental

The letterhead shown to the left is the official College letterhead to be used for all communications. Individual campus entities or departments MAY NOT design their own stationery.

Letterhead should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below.

SIZE: 81⁄2” x 11” STOCK: 25% Cotton

P O B O X 9 0 2 0 | T Y L E R , T E X A S 75 7 1 1 - 9 0 2 0 903.510.2200 | 800.687.5680 | WWW.TJC.EDU

FOOTER Lato – Regular/All Caps 8 pt / 12 pt leading / tracking 140/70

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STATIONERY

Standard Envelopes

Envelopes should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below.

To order note cards and envelopes, go to www.tjc.edu//supplyrequest.

PRIMARY LOGO: 1.75” ADDRESS: Slate-Regular 8.5pt./Leading 12pt RULE: .5/100% Black

PO BOX 9020 TYLER, TEXAS 75711-9020

# 10 ENVELOPE SIZE: 91⁄2” x 41⁄8”

STOCK: 10-24 White ENVELOPES ARE SHOWN AT 50% OF THEIR ORIGINAL SIZE

DEPARTMENT NAME PO BOX 9020 TYLER, TEXAS 75711-9020

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STATIONERY

26

Note Cards and Envelopes

The note card shown below is the official College note card to be used for all typed or handwritten invitations or messages. A corresponding envelope has the College wordmark and return address on the front upper left corner. Individual campus entities or departments MAY NOT design their own stationery.

The note card should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below.

To order note cards and envelopes, go to www.tjc.edu//supplyrequest.

PRIMARY LOGO: 2.25” TITLE: Lato Regular/8.5pt./Black

PO BOX 9020 TYLER, TEXAS 75711-9020

PRIMARY LOGO: 3.25”

A7 ENVELOPE: SIZE: 5.25” X 7.25”

NOTE CARD: SIZE: 6.625” x 5” (folded) STOCK: Cougar White

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

STATIONERY

27

Invitations and Envelopes

Invitation packages consist of an invitation, invitation envelope, reply card and reply card envelope.

Templates provided by Marketing are the artwork for official College invitation packages. Individual campus entities or departments MAY NOT design their own stationery.

These items should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below. All fonts should be in the Lato family as indicated in the templates.

Packages are available in both one- and full color, and in two different sizes.

Invitation package templates are available at tjc.edu/marketing/downloads.

P.O. Box 9020 Tyler, TX 75711

You are cordially invited to

P.O. Box 9020 Tyler, TX 75711

Lorem ipusm dolor sit amet consectetur

You are cordially invited to

Time Date Location

Lorem ipusm dolor sit amet consectetur

Lorem ipsum dolor sit amet, consectetur adipiscing.

Nullam leo quam, facilisis in imperdiet et. Suspendisse sit amet nisl ante a lobortis spaien.

Time Date Location

Etiam interdum, magna vitae elementum accumsan, sapien felis aliquet enim.

Lunch will be provided.

Business attire.

Lorem ipsum dolor sit amet, consectetur adipiscing.

Nullam leo quam, facilisis in imperdiet et. Suspendisse sit amet nisl ante a lobortis spaien.

Etiam interdum, magna vitae elementum accumsan, sapien felis aliquet enim.

RSVP information

Lunch will be provided.

Business attire.

You are cordially invited to

You are cordially invited to

Lorem ipusm dolor sit amet consectetur

Time Date Location

Time Date Location

P.O. Box 9020 Tyler, TX 75711

P.O. Box 9020 Tyler, TX 75711

Lorem ipusm dolor sit amet consectetur

RSVP information

P.O. Box 9020 Tyler, TX 75711

Tyler Junior College

Lorem ipsum dolor sit amet, consectetur adipiscing.

Nullam leo quam, facilisis in imperdiet et. Suspendisse sit amet nisl ante a lobortis spaien.

Etiam interdum, magna vitae elementum accumsan, sapien felis aliquet enim.

Lunch will be provided.

Business attire.

RSVP information

Lorem ipsum dolor sit amet, consectetur adipiscing.

Nullam leo quam, facilisis in imperdiet et. Suspendisse sit amet nisl ante a lobortis spaien.

Etiam interdum, magna vitae elementum accumsan, sapien felis aliquet enim.

Lunch will be provided.

Business attire.

RSVP information

The favor of a reply is requested by date

M Will attend Will not attend

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Business Cards

The business card formats below are to be used by all campus personnel.

Individual campus entities, locations, schools departments or personnel MAY NOT design their own business cards.

Degrees should have periods in between capital letters when the degree contains just two (2) letters (B.A., M.S.). Any degree with three (3) letters or more should not contain periods (ex., MBA, CPA) except Ph.D. and Ed.D. To order business cards, go to http://www.tjc.edu/BusinessCard.

STATIONERY

28

If your department runs with a special business card back, please submit it to Creative Services for approval.

Any areas in magenta will need to be filled in with your information.

Cell phone numbers are optional.

TJC main campus has three different addresses: Mailing: PO Box 9020 | Tyler TX 75711-9020 Delivery: 1327 S. Baxter Ave. | Tyler TX 75701-3404 Physical: 1400 E. Fifth St. | Tyler TX 75798

FRONT OPTIONS

FRONT

OPTIONAL BACK

SIZE: 31⁄2” x 2”

BACK

NAME: Lato Black/12.0pt / TITLE: Lato Regular/6 pt./leading 7.2 pt/Black CONTACT INFO: Lato Regular 8 pt./Leading 7.2 pt/Black WEBSITE: Lato Regular 10 pt./Black

SECTION 3:

DIGITAL AND COLLATERAL

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

DIGITAL AND COLLATERAL

Email Signatures

The email signature templates below are to be used by all campus personnel. Individual campus entities, locations, schools departments or personnel MAY NOT design their own email signatures.

Using a standard signature helps the people we communicate with respond to us with greater ease and helps reinforce our brand. No additional lines or phrases should be added to this signature.

Email signature templates are available at tjc.edu/marketing/downloads.

NAME: Lato Bold/10.0pt / TITLE: Lato Regular/10 pt./leading 12pt/Black

CONTACT INFO Lato Regular/10 pt./leading 12pt/Black

John Smith Dean, Professional & Technical Programs School of Professional & Technical Programs 903-510-2526

PO Box 9020, Tyler, TX 75711 1400 East Fifth St., Tyler, TX 75798

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

DIGITAL AND COLLATERAL

31

PowerPoint Templates

Microsoft PowerPoint is commonly used for presentations and speeches. Please use one of the provided TJC templates to ensure your presentation follows a consistent and professional format.

The provided templates available for download are to be used by all campus personnel. Individual campus entities, locations, schools departments or personnel MAY NOT design their own templates when representing TJC. Using standard templates helps the people we communicate with respond to us with greater ease and helps reinforce our brand.

PowerPoint templates are available at tjc.edu/marketing/downloads.

Title Here

Title Slide

Presented by: John Smith Supreme Wizard

Title Slide

Title Slide Title Slide • Major headline statement set on two lines here

Presented by: John Smith

Supreme Wizard February 12, 2020 •Major headline statement set on two lines here

§ First level bullet treatment here § First level bullet treatment and here § First level bullet treatment here • Second level bullet treatment • Second level bullet treatment • Third level bullet treatment • Third level bullet treatment

§ First level bullet treatment here § First level bullet treatment and here § First level bullet treatment here • Second level bullet treatment • Second level bullet treatment • Third level bullet treatment • Third level bullet treatment

DIGITAL AND COLLATERAL

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Name tags

Tyler Junior College Name Tag Templates Name tags may be purchased by any department or organization from a licensed vendor.

Below are the formats that must be followed.

Person Name, XX Title

Department

Lato Bold: 18 NAME: Lato Bold/18 pt.

TITLE: Lato LatoMedium/13 Medium:pt.13pt DEPT: Lato Medium/12 pt.

Person Name, XX Department Chair English

Lato Medium: 12pt Department Chair nametag

Person Name, Xx.X.

Lato Bold: 17pt

Title

NAME:Lato Lato Bold/17 pt. 13pt Medium: TITLE: Lato Medium/13 pt.

DEPT: Lato Medium/12 pt.

Department

Lato Medium: 12pt

Person Name, M.S.N., R.N.

Lato Bold: 22pt

Title

NAME: Lato Bold/17 pt.

Medium: pt.

13pt TITLE: Lato Lato Medium/13 DEPT: Lato Medium/12 pt.

Department with really long name

Lato Medium: 12pt

Department

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SECTION 4:

THE COLLEGE SEAL

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Standards for College Seal

The College Seal consists of a rope border, the Lone Star of Texas surrounded by a wreath of rose leaves, the name of the College and the year the College was founded.

The College Seal is the imprimatur of TJC and is authorized for use on official College academic documents such as: diplomas, certificates and awards. Documents displaying the Seal denote official College sanction and require the approval of Creative Services.

The Seal represents the legal identity of the College and must not be altered in any way. Changing the shape, words or color, or using one of its elements absent of others is prohibited. The Seal should never be substituted for the TJC logo.

See reproduction guidelines on the following page.

THE COLLEGE SEAL

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

THE COLLEGE SEAL

Logo Sizing and Safe Zones

Logo Sizing The recommended minimum reproduction size of the TJC seal is 1’’ in width. Reducing the seal further would compromise legibility and the integrity of the logo reproduction.

1”

Safe Zones Each of the TJC logos has an established safe zone.

This safe zone is intended to maintain the seal’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.

The safe zone on all sides of the seal is equal to the height and/or width of the outer band portion of the wordmark.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

SEAL - 1” wide RULE 1pt/ 30% Black TITLE Lato Regular/ 8 pt / 15 pt leading

THE COLLEGE SEAL

President’s Letterhead TJ C OFFICE OF THE PRESIDENT

Departments may use institutional letterhead or letterhead customized for their department or programs.

Individual campus entities or departments MAY NOT design their own stationery.

Letterhead should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below. See pages 23 and 24 for specifications on setting up a letter.

SIZE: 81⁄2” x 11”

STOCK: Classic Crest Natural White FOOTER Lato Regular/All Caps 8 pt

P O B O X 9 0 2 0 � T Y L E R , T E X A S 7 5 7 1 1 - 9 0 2 0 � 9 0 3 . 5 1 0 . 2 2 0 0 � 8 0 0 . 6 8 7 . 5 6 8 0 � W W W.TJ C . E D U

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

THE SEAL

President’s Envelopes

Envelopes should only be printed from approved templates. When working with these templates, the position of elements should not be moved except as noted below.

SEAL - 1” wide RULE 1pt/ 30% Black TITLE Lato Regular/ 8 pt / 12 pt leading

TJC PO BOX 9020 TYLER, TEXAS 75711-9020 OFFICE OF THE PRESIDENT

# 10 ENVELOPE SIZE: 91⁄2” x 41⁄8”

STOCK: Classic Crest Natural White

ENVELOPES ARE SHOWN AT 50% OF THEIR ORIGINAL SIZE

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SECTION 5: SAMPLE TACTICS

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Standards for Specialty and Promotional Items

Apparel and all textile printing of the College logo and Athletics logo must be produced by a licensed vendor.

The licensed vendor list is updated monthly and located at: tjc.edu/marketing/downloads Ink and thread colors must adhere to College logo and Athletics logo color specifications. If the PMS equivalent of ink or thread is not available, or if the selection of fabric colors are limited, it is recommended to print or stitch in a single color. Make sure there is sufficient contrast between the printing or stitching and the fabric background.

Using Outside Vendors

All merchandise bearing the name or variations of the TJC logo or Athletics logo must be purchased through a licensed vendor and approved through licensing.

Licensed vendors have access to: • A copy of this manual/guidebook • All logos are available to licensed vendors through CLC Learfield | IMG College.

• Appropriate PANTONE or CMYK color configurations. Before your items are produced, be sure to ask for a proof of the artwork layout. This important step enables you to make sure that all identity standards are being met.

SAMPLE TACTICS

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SAMPLE TACTICS

Campus Banners

60”

29”

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

SAMPLE TACTICS

Apparel

PRIMARY LOGO-REVERSED: 3.25” PRIMARY LOGO-2 COLOR: 3.25”

PRIMARY LOGO-2 COLOR: 3.25”

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

PRIMARY LOGO-2 COLOR: 9”

SAMPLE TACTICS

PRIMARY LOGO-REVERSED: 9”

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Promotional Items

SAMPLE TACTICS

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PART II: THE ATHLETIC LOGOS

SECTION 1:

STANDARDS FOR THE ATHLETIC LOGO

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Athletic Primary Logos

The TJC athletics logos are the primary visual identity mark of the institution’s sports programs. They are to be used on all merchandise, printed publications, etc., and intended for on- or off-campus use. These logos are intended solely for the Athletic Department’s use.

Acceptable colors for printing are “TJC Black” – PMS Process Black and “TJC Gold” - PMS 116, CMYK conversion, RGB conversion, black and white in a reversed application. Screening the logo (in any color) is unacceptable.

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Athletic Secondary Logos

The TJC athletics secondary logos are also a visual identity mark of the institution’s sports program. They are to be used on all merchandise, printed publications, etc. intended for on or off-campus use. These logos are intended solely for the Athletic Department’s use.

Acceptable colors for printing are “TJC Black” – PMS Process Black and “TJC Gold” - PMS 116, CMYK conversion, RGB conversion, black, and white in a reversed application. Screening the logo (in any color) is unacceptable.

Sport-specific logos on page 48 and 49.

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Athletics

Sports Medicine

Baseball

Basketball

Golf

ATHLETICS

Football

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

ATHLETICS

Soccer

Softball

Tennis

Volleyball

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Circle of Honor Logo

ATHLETICS

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

ATHLETICS

Obtaining the Athletic Logos

To obtain a copy of the official athletic logos, contact Creative Services.

Athletic Logo Sizing The recommended minimum reproduction size of the athletic logo is 1” to 1.5’’ (see below). Reducing the logos further would compromise legibility and the integrity of the logo reproduction.

Reproducing the Athletic Logos

The TJC athletic logos are comprised of customized graphics and type. The College requires that digital files or camera-ready art be used for all forms of reproduction. Any attempt to recreate the art, type, or spacing and styling of the logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.

1.5”

1”

1.5”

1.5”

1.5”

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Safe Zones Athletic Logos Safe Zones: Primary Athletic Logos Each of the TJC logos has an established safe zone. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.

To determine the minimum distance between the Primary Marks and all other graphic elements: • Draw parallel lines across both the top and the bottom of the Primary Marks, as shown below in dashed lines.

• The safe zone on all sides of the athletic logo is equal to the height of the “APACHES banner.”

safe zone height

safe zone height

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

ATHLETICS

Safe Zones: Secondary Athletic Logos Each of the TJC logos has an established safe zone. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

To determine the minimum distance between the Secondary Marks and all other graphic elements: • Draw parallel lines across both the top and the bottom of the Secondary Marks, as shown below in dashed lines.

A. The safe zone on all sides of the “Tyler” wordmark is equal to the height of the “APACHES” banner.

B. The safe zone on all sides of the “TJC” wordmark is equal to the height of the “APACHES” banner.

safe zone height safe zone height

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

TJC Athletic Logo Colors

The official colors of the TJC athletics logo are “TJC Gold” (Pantone Matching System [PMS] 116) and “TJC Black” (PMS Process Black).

PMS: PROCESS

BLACK CMYK: 0.0.0.100 RGB: 35.31.32 HEX: 231F20

PMS: 116 CMYK: 0.15.94.0 RGB: 255.205.0 HEX:

Color Matching When reproducing the logo in four-color process (CMYK) or three-color process (RGB), the formulas at left should be used to best match “TJC Black” and “TJC Gold.”

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Full Color Reproduction Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.

When printing over a white or light background, the logo should be reproduced in full color. On a solid dark background, the wordmark should be knocked out in gold and the icon should be in full color.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Single-Color Reproduction Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.

The TJC Athletic logos in black, white and gold should be applied when use of the full-color primary logo is not possible and when tonal values are requested.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Single-Color Reproduction

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

ATHLETICS

Incorrect Athletic Logo Usage

To ensure visual consistency and to promote recognition, the TJC athletic logos must not be altered in any way.

Below are examples of some, but not all, incorrect usages of the athletic logo.

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [SCREENING OR USING UNOFFICIAL COLORS]

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Outdated Athletic Logos

The TJC athletic logos were introduced in the summer of 2015. They are now the official identity of TJC athletics. Older designs that were created by or commissioned by TJC have been withdrawn from circulation.

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Athletic Logo Typeface

The official typeface of the athletic logos is Princetown. Please contact Creative Services for information on obtaining the typeface.

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SECTION 2:

THE ATHLETIC LOGO: SAMPLE TACTICS

BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Campus Banners

ATHLETIC LOGO SAMPLE TACTICS

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Apparel

ATHLETIC LOGO SAMPLE TACTICS

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Apparel

ATHLETIC LOGO SAMPLE TACTICS

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Promotional Items

ATHLETIC LOGO SAMPLE TACTICS

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BRAND & IDENTITY STANDARDS MANUAL | VERSION 1.4 |

Press Conference Backdrop

ATHLETIC LOGO SAMPLE TACTICS

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