annual review 2014/15
income generation overview Thanks to the generosity of our supporters and the huge commitment of our ambassadors, volunteers and staff, in 2014-15 we were able to achieve record levels of income and significantly increase charitable expenditure whilst affording investments that will provide sustainable long-term returns. Top of our list of priorities is to extend the scope of our service. Despite our concerted efforts, we know that there are children in Wales who are expected to die in childhood who we have yet to identify, families that would greatly benefit from our support that we’ve not yet discovered. We work tirelessly with health and social care professionals developing awareness of our services and encouraging those that might be hesitant to accept a referral to a hospice to look again, to reconsider. We use our shops to represent us in communities that might perceive Tˆy Hafan as a south Wales charity. It’s not for economic reasons that the four shops we opened in 2014/15 are in Abergavenny, Haverfordwest, Aberystwyth and Tenby. These shops develop the awareness of
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Tˆy Hafan by providing a presence in communities in which the prevalence of children in care is lower than in the valleys and urban communities of south Wales. The number of children in care, the increasing complexity of children in care, the tenure of children in care and the extension of our services in the hospice and in the community throughout rural Wales means that our focus on fundraising and commercial initiatives has never been greater. Thankfully, we can report that 2014/15 was a year of income growth, a year in which we benefitted from the additional scalability and opportunity afforded by a restructure of the income generation teams in 2013/14. Despite difficult trading conditions,
overall Fundraising and Commercial income increased by 11.3% on 2013/14. The surplus generated enabled the amount spent on care to increase by 15.2% despite continued significant investments being made in developing a base of regular donors, an activity that will provide long-term sustainable income.
Community Fundraising team. Following Crackerjackpot being hived as a wholly owned subsidiary last year to enable it to provide a white label service to other good causes, we’re pleased to report the first customer of that service, Longfield, an organisation providing hospice care in the Cotswolds, joining the lottery.
To have significantly grown the business whilst investing in its future demonstrates a well considered strategic balance and bears witness to the commitment of a well motivated team, well integrated with, and supported by, Care and other departments. As well as the opening of four shops and the extension of the individual giving programme, the year also witnessed an expansion of our Business and
The measures we have taken and the future plans we have to further extend and develop income generation give confidence that Tˆy Hafan can continue to extend the service we provide, in the hospice and in the community and can continue to spread awareness amongst professionals and families alike to ensure we are able to offer care and support to all those that would benefit.