SFG Chooses Christie for Second Phase Roll-out Christie announced that Shanghaibased United Circuit – a subsidiary of the Shanghai Film Group (SFG) Corporation – has purchased an additional 100 Christie DLP Cinema projectors for its second phase roll-out. The CP2000 Series projectors are expected to be installed in the circuit’s theaters in China within the year. The success of SFG’s first phase installment of Christie projectors re-enforced its decision to continue exclusively with the company. After conducting a comprehensive and an in-depth industry analysis, United Circuit selected the Christie CP2000 Series cinema projectors to kick-start its digitalization plan. Over the last year, the Christie projectors have been performing superbly and delivering excellent picture quality, while maintaining a low cost of operation. These factors prompted the group to continue with them for their second roll-out. As the world’s most popular digital cinema projector, the Christie CP2000 Series is industryrenowned for its sheer brightness, resolution, color reproduction and quality. There are currently more than 7,000 digital cinema projectors installed worldwide, serving more than 70% of the global digital cinema industry. Xu Xiaoping, general manager for United Circuit, said: “Christie has fulfilled its promise by delivering reliable projectors that provide superior picture quality. This goes hand-in-hand with Christie’s outstanding technical support and services. The company’s technical team is always responsive, ensuring that all its digital cinema projectors operate smoothly in our theaters. We’re very pleased with our collaboration with Christie and look forward to continuing our work with them. Our partnership with Christie continues to ensure the quality of China’s digital films.” “United Circuit plays an important role in China’s cinema market,” said Lin Yu, vice-president, Christie, Asia Pacific.
TW-20
April-June 2010
“The second phase of SFG’s digital cinema plan will enhance the quality of China’s digital films. We’re very honoured to be chosen again by SFG to work with United Circuit. Christie will continue providing comprehensive support to United Circuit and its other Chinese customers, ensuring their smooth transition to digital cinema.”
Barco, Kerasotes Partner on Luxury Multiplexes Digital projection leader Barco announces that Kerasotes ShowPlace Theatres LLC has purchased 48 digital cinema projectors to be distributed throughout multiple markets. Locations include three new multiplexes in Secaucus, New Jersey, Minneapolis in Minnesota and Chicago in Illinois, plus standalone 3D installations in Denver, Colorado and Illinois. Kerasotes, once a large player only in the Midwest, is now truly a coast-tocoast exhibitor with a national footprint. With the opening of the new 16-screen multiplex in Chicago’s ‘Roosevelt Collection’ and a new 14screen multiplex in Minneapolis, Kerasotes unveils their innovative ShowPlace ICON Theatre design, a multi-sensory experience of lounge, dining and digital widescreen picture and sound. The Chicago multiplex opened in December 2009. True to their name, each ICON multiplex offers unprecedented levels of amenities and design. In a glamorous atmosphere reminiscent of Hollywood, guests 21 years and older
can enjoy food and beverages in the lounge or VIP Premium seating areas. Additional amenities include reserved seating, specialty foods at the concession stand, stadium seating for perfect viewing, and the brightest presentations in the market with Barco projection. ”Kerasotes’ new ICON multiplexes have a beautiful and sophisticated urban vibe,” said Scott Freidberg, Vice President of Sales for Barco’s Digital Cinema business, “and they’ve become destination locations that encompass movies and so much more.” Each new Barco-equipped Kerasotes multiplex offers both 2D and 3D capability, using the industry’s most sophisticated and advanced projection equipment. Barco provides a full line of digital cinema projectors, purpose-built for screen sizes ranging from 12m (40 feet) wide up to 30m (98 feet). Customers such as Kerasotes select Barco projectors not only for their superior image quality, but also for their efficient power consumption, ease of use, modular design, sealed optics, high reliability and low cost of ownership. ”When it comes to projection and audio, I always buy state-of-the-art technology” said Fred Walraven, Kerasotes’ Technical Director. “That’s the driving force in each of these installations, from the Barco projectors to the QSC audio amplifiers and the Dolby servers. The important factor is that our customers get the best performance and I get the best product reliability,” continued Walraven. “Whether it’s 2D or 3D, our customers have a theatre experience that’s unbeatable.” ”We are very pleased that Kerasotes has selected Barco as their digital cinema technology provider for these remarkable premiere theatres,” said Todd Hoddick, Vice President of Digital Cinema, for Barco N.A. “Kerasotes has a reputation for providing a customer experience that’s beyond compare, and now, we’re honored to provide Kerasotes with our own expertise — the brightest images, the highest reliability, and the most comprehensive levels of service and support in the industry.”