TVGUIDE.COM TVNext Conference February 27, 2012
@christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile
71%
have seen social impressions about TV shows
2 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
Impressions happen in dozens of places
3 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
17%
have started to watch a show because of a social impression
31%
have continued to watch a show because of a social impression
4 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
How did social impressions influence you to start watching a TV show?
5 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
76% People had good things to say 64% Topics or storylines interested me 13% I like to watch what others watch 8% It sounded controversial
6
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
If not because of social impressions, why do you start watching a TV show?
7 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
80% Ads 46% Word of mouth 24% Other 16% Stumbled on it by accident
8 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
How did social impressions influence you to continue watching a TV show?
9 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
Helped keep up my interest in 77% shows 66% Topics or storylines interested me 34% Controversial moments 26% Everyone else is still watching
10 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
If not because of social impressions, why do you continue watching a show?
11 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
88% Great storylines 81% Deeply invested 72% Great acting 9% Friends/family still watch
12 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
I watch more live TV because of social spoilers 2010
2012
13 Sources: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants; TVGuide.com Fall TV survey, August 2010, 2737 respondents
Thank you.
@christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile