Consumer Mindset in Luxury Buying
#7 Speaking of Anxiety and Disruptions: Working from Home Adds to the Stress The top trend in luxury real estate last year was finding a home that works for the family that works from home. Today, 27 percent of luxury buyers cite it as a significant concern. For buyers concerned about de-stressing the house it is important to fill it with plenty of diversions. This includes entertainment at home, night life nearby, and relaxation-inducing amenities like a spa/hot tub, a specialty cocktail scale, and specialty rooms for media and gaming. Percent Select: Significant Concern in the Coming Year | LUXURY BUYERS g WORKING FROM HOME (NET)
29%
20%
14%
Better Place To Live
g EXCESSIVE FAMILY STRESS DUE TO WORKING FROM HOME
26%
19%
12%
Investment Property
12%
4%
8%
Better Location
33%
g REMOTE WORK
13%
23%
Settling Down & Nesting
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30%
14%
20%
Better Run City/Town
35%
21%
22%
Next Chapter in Life
LUXURY SELLERS R AC E TO MEET DEM AND | 14
