MTS LOGISTICS
MTS Introduces LogIstIcs to SocIal MedIa Who says the shipping industry boring? One of the industry’s top players, MTS Logistics, doesn’t think that way and they make the experience more joyful for their clients, vendors, and even their employees.
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he New York based international shipping company established a shipping information blog on the Internet in November 2011 and become one of the most reliable resources for the industry in a short time. Their blog is more than a marketing tool. It fills a need. The blog is named “More Than Shipping” and has over 570 followers on Twitter and has been liked 27,274 times on Facebook. Both figures are more than any other shipping company’s social media followers and liked numbers. Lauga Oskarsdottir, MTS Sales and Marketing Executive, says they do not want to create a marketing page, which has only basic company information on it, and nobody cares. “In a short time we became a source of information in the industry. People do not really want to read how we do. They need real and objective information,” Oskarsdottir says. The site has more 15 contributors and guest authors, and not every subject covered has to do with logistics. One of latest articles was about The Resurrection Of The World Trade Center. Oskarsdottir says their followers and readers comprise such various entities as Fortune 500 companies, small businesses and many executives from different industries. Running an Internet blog about the shipping industry is a dedicated job. Oskarsdottir and her colleague Feray Yuksekbas Kavas are responsible for MTS’s site. The site can be read in 26 different languages as well and Casual Friday Corner has various guest authors in different countries and industries. “We don’t want to talk just about our company and sometimes our competitors leaves a comment. I think in the near future we will see other shipping companies in this area, too,” Oskarsdottir says. WHO IS LAUGA OSKARSDOTTIR Lauga is originally from Iceland, and is MTS’s Sales and Marketing Executive. She has been with MTS since May 2011. Lauga had experience as a Sales Manager for a large fitness corporation in Oslo, Norway before she moved to New York in 2009, where she obtained a Bachelors Degree in Business Management at Berkeley. Lauga played professional soccer for 5 years in Norway, and also played for the Icelandic National Team as a goalkeeper. She played two seasons for the Berkeley College men’s team as their starting goalie and was awarded the Most Valuable Player of the season in 2010. ABOUT MTS LOGISTICS MTS Logistics Inc. was founded in 2000 and has been a trustworthy service partner for all international shipping needs ever since. The company has experienced dynamic growth over the last 10 years, and currently offers a full range of logistical services to an expanding roster of satisfied clients all over the world. They are dedicated to their goal of delivering the very best logistical solutions to their customers, enabling them to manage their supply chains with a high degree of efficiency and quality. They are focused on their desire to be the most agile, effective partner their customers can find.
64 TURK OF AMERICA
Lauga Oskarsdottir, MTS Sales and Marketing Executive,