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Brands / Beyoğlu Gazozu
Appraisal from past to future: Beyoğlu Gazozu Beyoğlu Gazozu offers a privileged and quality service to its customers with four different nostalgic tastes including classical, lemon, orange and ginger using 100% liquid natural beet sugar, without giving up from the old-fashioned soda concept. Beyoğlu Gazozu aims to convey this nostalgic drink with its taste and corporate identity to the younger generation with its values and to announce the name of Turkey in the beverage sector to the world. Beyoğlu Gazozu is expanding its national distribution network all day long in Turkey. Beyoğlu Gazozu, established with 100% Turkish capital, contributes to the promotion of both Turkey and Istanbul by exporting to many countries in the world. The Beyoğlu Gazozu glass bottle received an award in the Packaging Design category of the Red Dot Award: Communication Design 2017, which is considered one of the most important awards designers can be granted. It was inspired by Beyoğlu, where the history of Turkish soda began, and Galata Tower, which still stands as a monument to the past. With this glass bottle design, Gürallar Cam Ambalaj and Beyoğlu Gazozu aim to inspire nostalgia for Galata and Beyoğlu among young consumers with a taste from the past. Gürallar Cam Ambalaj and Beyoğlu Gazozu, bringing together the history, narratives and architectural DECEMBER 2017 ISSUE 53
texture of Beyoğlu with this goal, carry the traces of the past to the future with their design. Unity And The Excellent Quality Of Production The founder of Beyoğlu Gazozu Kerim Saklı, ‘’Brand identity of the work of corporate identity has been meticulously done. We especially paid attention to all the nostalgic values of packaging design. “If you look at the history of drinking soda, the first soda factory in the late 19th century in our country was started to be manufactured in Beyoğlu. This beverage has become increasingly popular with the opening of liquor stores and has grown into a favourite drink by spreading to Anatolia and all over the country with the increase of producer brands. We also designed our corporate identity in such a way that it will deliver all these values and convey it to future generations. Today, under our leadership that makes us proud, we have the naive history of this beautiful drink and our salesmen, our salesmen who support our advocate and our valued customers who prefer us. We wanted to present our Beyoğlu Gazozu in a glass bottle shaped like a Galata Tower, one of the most elegant and oldest structures still living today, which is the symbol of Beyoğlu. Our customers today call our bottles “bottles that we can not throw it” and use our bottles as decoration objects. In order to present our
Beyoğlu Gazozu aims to convey this nostalgic drink with its taste and corporate identity to the younger generation.
customers different things, our cooperation with the experts Gürallar Cam Ambalaj was the most important part of the process. Because of this unity and the excellent quality of production they have achieved, we have won an award that makes us very proud today,” he said. The cap and the label also recall the past One of the oldest buildings of Beyoğlu, which was known as a paradise for soda shops during the 1890s, is Galata Tower, which was constructed in the 14th century. Beyoğlu Gazozu was brought to life with the idea of offering modern consumers a nostalgic taste of Beyoğlu and Galata. In addition to the bottle designed by Gürallar Cam Ambalaj taking into consideration functionality, the golden cap and the nostalgic tramway printed label also draw attention to the historical heritage of the district.