FOR HOSPITALITY BY HOSPITALITY

IN THIS ISSUE

GIN DRINKING CULTURE AROUND THE WORLD | IN CONVERSATION WITH JARED BROWN | BAR ERGONOMICS.. AND MORE

RUCHIKA GUPTA MARKETING DIRECTOR, INDIA

At the outset of World Bartender Day, we introduce second edition of Barfly - the bartender’s zine released just 3 times a year exclusively for the community, and a making of the brilliant team at The Blend.

Created by bartenders for bartenders, The Blend is an innovative & inspiring, globally connected and networked bartender engagement program - brought to you by Beam Suntory.

Launched in 2019 in India, The Blend is a community of passionate storytellers, iconic brands, inspiring talent, industry innovations and of people and professionals you can trust to give the best advicefriends, colleagues, and even some of your heroes of the bar world –creating an ever-expanding database of resources and information.

In addition to community resources, The Blend Cocktail Library for one, also hosts an eclectic arsenal of recipes, enabling you to be educated on classic cocktails, be inspired by contemporary creations, or to create a bespoke menu for your bar. Feel free to also geek out and discover the hidden stories of spirits history, production or just cool facts that you were yet to discover. And don’t miss all about the glorious brands at Beam Suntory that have been bringing people together for over 200 years - world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac that are truly world class and worth the reverence.

Whether it’s sourcing ingredients in a place you’ve never visited before, or researching history of a little-known cocktail, our vision is for this platform to get it all for you.

An outcome of this vision is a first of its kind, Barfly – a community zine, that brings together diverse voices, and inspire the bartending community with latest trends and developments.

Success of our first edition was a testament to the immense talent and passion of bartenders everywhere, and we are proud to continue with a platform for these industry leaders to share their knowledge and expertise. We hope you find the content and resources on these pages as inspiring and informative as we do.

The bartending community is stronger than ever, and we can’t wait to share its stories with you. Our gratitude for your passion and dedication to this art!

Kanpai, Skol and Cheers to World Bartender Day 2023, and to another year of celebration and growth in the industry.