THE ĒE SERIES WITH

Here at The Blend, we’re all about presenting best-in-class and the ēe series is no exception. The term ‘needs no introduction’ is bandied around, but there are few people to whom it applies more deservedly than Alex Kratena and Monica Berg, owners and operators of the much-celebrated Tayēr + Elementary in London, UK.

So, how exactly did Alex and Monica hustle their way to the top? In the ēe series, we’ll be covering everything you need to apply their methods for success to your own plans.

Ep 1- Establish:-

■ To establish a brand it is very important to know what you need from the business

■ Making a unique logo of your bar can help the bar to stand out and look different from others

■ Brand identity is made from Values and not only the interiors and drinks

■ Following are the tips to “Establish” a brand identity:-

1) Know your Audience It is very important to identify your clients

-Proper location (Neighborhood), proximity to other bars and public transportation

2) Value Proposition – Ask these questions to yourself, What makes your business unique? What can you offer that another can’t?

- Build a story behind every material and aesthetic of the bar

3) Purpose – Have a clear goal and direct mission mapped

- Create an idea and discuss with the team, how will you describe your business?

4) Brand visual identity – Map out your inspiration

-It is the fundamental pillar of business

-Look for the idea that suit the best for your business

-Use high end photography for social media

5) Consistency – Consistency is what make or break your business

-Along with consistency it is also important to be flexible and spontaneous

-Avoid copying the competitors

Ep.2 Evolve:-

■ An entrepreneur is always a “Hustler”

■ Level of focus is that sets the Hustlers apart

■ There is no blue print to succeed, you will have to hustle to work your magic

■ Learn from the mistakes

■ Following are the tips to “Evolve”:-

1) Think outside the box – It is the biggest cliché

-Follow the instincts

-Learn from the guests, put yourself in their shoe

2) Embrace authenticity- Be yourself

-Do not try to copy

3) Importance of network – It helps to meet potential partners

-Build new contacts every day

-Attend events beyond Bartending competitions and tasting sessions

4) Hustlers never quit –Constantly improve

-Take one day at a time

5) Love what you do – It is easier to invest the time in something which you are passionate about

6) Embrace the change - Take feedbacks and work on it

Ep.3 Engage

■ A good way to engage can be through collaboration

■ It also can become a source of revenue generation and publicity

■ Following are the tips to “Engage””-:

1) Curate – Carefully selecting the design, drinks, cocktails, interior etc for the bar

2) Scarcity – Try to explore the market, build connections and come up with the alternate solution to scarcity

3) Who to collab with - Before collaborating think about what will it bring to your business, more importantly think about what will it take away from you

■ Collab when genuinely interested

■ It should be a 2 way street.

4) Pitching a collab – Let it come out naturally -Do it with the brands you are familiar with -It could be a source of revenue

5) Unrepeatable – Keep the collab unique every time

- It creates a desire to approach in modern guests

6) Launching a collab – Plan out in advance -Communicate through social media

-Press release can also help to promote