TTNQ Membership Prospectus 2022-2023

Page 13

BUSINESS EVENTS

MA JOR EVENTS

TTNQ is also the home to the region’s official

Our dual World Heritage areas of the Great

convention bureau, Business Events Cairns &

Barrier Reef and the Wet Tropics rainforest are

Great Barrier Reef (BECGBR). BECGBR assists

an idyllic backdrop for international sporting

corporate and association event planners to

events like Ironman Asia-Pacific and cultural

bring events of all sizes to the region, including

showcases such as the Cairns Indigenous Art

conferences, meetings, and incentives. The team

Fair. World-class infrastructure, extraordinary

connects members with trade partners through

outdoor locations and extensive professional

educational programs and trade events and

events expertise ensure the successful delivery

coordinates the region’s response to

of major events for positive economic and

event leads.

social returns.

Our marketing activity is designed to inspire

TTNQ’s primary role is the marketing and

and educate business events buyers on what

promotion of TNQ in domestic and priority

the region has to offer, branding Cairns & Great

international markets. This can be done by

Barrier Reef as a must-visit destination. BECGBR

supporting tourism events. These can be

markets the region as a collective through key

classified as events that:

business events, print, digital, social channels,

• Attract visitors from outside the region to visit

and case studies. We also support the marketing initiatives of our members through financial and in-kind activities. Our Bureau Brief e-newsletter updates our database of industry contacts on business events-related information, what’s new in the region, highlights from members and any other key news. Business Events members are

TNQ, and/or • Encourage visitors to extend their length of stay whilst in the region, and/or • Exponentially enhance their time spent in the region. For further information on working with the TTNQ as an event, please see Working with TTNQ for Major & Regional Events.

encouraged to submit content for the Bureau Brief. For further information on working with the bureau, please see Working with BECGBR. 12


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TTNQ Membership Prospectus 2022-2023 by TTNQ - Issuu