BUSINESS EVENTS
MA JOR EVENTS
TTNQ is also the home to the region’s official
Our dual World Heritage areas of the Great
convention bureau, Business Events Cairns &
Barrier Reef and the Wet Tropics rainforest are
Great Barrier Reef (BECGBR). BECGBR assists
an idyllic backdrop for international sporting
corporate and association event planners to
events like Ironman Asia-Pacific and cultural
bring events of all sizes to the region, including
showcases such as the Cairns Indigenous Art
conferences, meetings, and incentives. The team
Fair. World-class infrastructure, extraordinary
connects members with trade partners through
outdoor locations and extensive professional
educational programs and trade events and
events expertise ensure the successful delivery
coordinates the region’s response to
of major events for positive economic and
event leads.
social returns.
Our marketing activity is designed to inspire
TTNQ’s primary role is the marketing and
and educate business events buyers on what
promotion of TNQ in domestic and priority
the region has to offer, branding Cairns & Great
international markets. This can be done by
Barrier Reef as a must-visit destination. BECGBR
supporting tourism events. These can be
markets the region as a collective through key
classified as events that:
business events, print, digital, social channels,
• Attract visitors from outside the region to visit
and case studies. We also support the marketing initiatives of our members through financial and in-kind activities. Our Bureau Brief e-newsletter updates our database of industry contacts on business events-related information, what’s new in the region, highlights from members and any other key news. Business Events members are
TNQ, and/or • Encourage visitors to extend their length of stay whilst in the region, and/or • Exponentially enhance their time spent in the region. For further information on working with the TTNQ as an event, please see Working with TTNQ for Major & Regional Events.
encouraged to submit content for the Bureau Brief. For further information on working with the bureau, please see Working with BECGBR. 12
