TRAVEL TRADE GAZETTE
www.ttg.com.pl No 3 (226)/2012
Poland has participated in ITB Berlin for many years. In 2011, Poland was the official Partner Country of the show. Poland’s image and product campaign MOVE YOUR IMAGINATION, presented by the Polish Tourist Organisation at ITB Berlin 2011, enjoyed spectacular success. The innovative way of promoting Poland with a focus on its creative potential and openness to challenges made it possible for addressees of the campaign to discover the unique attractiveness of our country as a destination which offers relaxation, recreation and cultural richness. 2012 is going to be a special year for Polish tourism. Already in June our country is going to host the European Football Championship UEFA EURO 2012TM. The event will be an excellent opportunity for national promotion and increasing inbound tourism not only in the Championship year but also beyond it. Therefore, we place particular emphasis on increasing the quality of our tourism offer e.g. through extending and modernising our hotel and catering facilities and developing our tourist products. Reports show that during the Championships Poland is going to be visited by at least 1 million persons, both football supporters and tourists. It is estimated that during UEFA EURO 2012 information from the media about Poland will reach people around the globe about 9 billion times. This means promotion on an unusual scale. It is an excellent opportunity to present Poland as a modern and dynamic country with hospitable and open people. Poland’s image around the world is constantly improving, yet a lot still needs to be done. The Polish Tourist Organisation jointly with PL 2012 company implements a programme of promotional activities conducted in the context of UEFA EURO 2012. They are carried out within a promotion campaign in markets strategic for our country, i.e. the United Kingdom, Germany and France. The activities are accompanied by the UEFA EURO 2012 tournament promotion also on other markets. The main objective of these activities is to increase the recognizability and broaden knowledge of Poland and to enhance the awareness of its tourist attractiveness. I do hope that this will bring measurable effects in the form of increased numbers of tourists visiting Poland during and after the football championships. I would like to invite you to visit the Polish National Stand. I do hope that the materials prepared by us will enhance your perception of Poland as a country offering unique cultural, geographical and entertainment diversity. Football fans are invited to the modern stadiums in Warsaw, Gdańsk, Poznań and Wrocław to experience emotional football games, excellent Polish cuisine and tourist attractions.
Joanna Mucha Minister of Sport and Tourism
Ladies and Gentlemen, For us, ITB Berlin means not only participation in the biggest tourism industry event, but also an opportunity to come into closer contact with our neighbours, who are the most numerous group of tourists coming to Poland. That is why the Polish regions simply must present themselves in Berlin. Last year in Berlin we showed a very different Poland from before. The involvement of outstanding multimedia and 3D film artistes, and the reference to globally-recognised designer toys, allowed us to create an original and modern message that met with an enthusiastic response. After the very positive reception of our performance in 2011, we would like to continue to strengthen Poland’s positive image with our activities. An enormous challenge awaits us this year, which is the organisation of an event with huge promotional potential – the UEFA EURO 2012™ European Football Championships. We will do whatever it takes to show that Poland, as Host, is a strong organiser capable of staging significant international events. To go with this, the visual side of our stand at the fair will refer to the approaching tournament, and part of it will be dedicated to the four Host Cities. The definitive highlight of Poland’s presentation will be the innovative multimedia installation, allowing visitors to participate in an advanced interactive game. The stand will also feature an enormous football, waiting to be signed by all visitors. The Polish presentation at the ITB is not limited to the fair sites. This year, within the multimedia campaign carried out on three markets, the Polish Tourist Organisation will be broadcasting advertisements in such locations as the underground, the airport, and the largest screen in Europe, situated in the heart of Berlin, on Kurfürstendamm Street, while the Hauptbanhoff Railway Station will witness an exhibition presenting the four Polish stadiums in miniature. I count on all these actions to encourage visitors from Germany to get to know Poland better, and experience Polish cuisine and extraordinary hospitality. I would like to warmly invite you to visit the Polish stand, traditionally located in Pavillion 15.1, and to travel to Poland.
Rafał Szmytke Chairman Polish Tourist Organisation
Poland enhances its image in the context of UEFA EURO 2012™
As we approach the day of the opening ceremony at the National Stadium that will begin the largest and most spectacular sporting event in Poland, the progress of the UEFA EURO 2012 preparations is becoming a hot topic. Representatives of the institutions involved in the preparations for the tournament have summarised the results of the tasks that have been carried out so far. They have drawn conclusions and projected further plans for the necessary adjustments. The most important, initial conclusion sounds optimistic. Made 5 years ago, the decision by the UEFA Executive Committee to grant Poland and Ukraine the right to co-organise UEFA EURO 2012 has breathed new life into our country. It has facilitated investments and influenced the way Poland is perceived by the people of the old EU countries. Stadiums built on schedule, improved transport networks, good hotel infrastructure, an attractive tourist package – all these factors have quietened the sceptics who questioned the capability of Poland to carry out such a complicated and organisationally-complex undertaking. Poland and its citizens are evidently gaining recognition among their neighbouring countries. The image of Poland is changing for the better. A well-thought-out promotional campaign that takes advantage of the upcoming tournament featuring the best European football teams is bringing concrete results. Foreign press reports leave no doubt that Poland is living up to expectations, with its obligations being fulfilled timely.
Great sport and great tourism The UEFA European Football Championship finals symbolise both globalisation and the appreciation of national values. Held on a continent where the European Union unifies the economy, fosters common social values and eliminates border limitations, such a three-week-long football tournament is a great opportunity to display national flags. Next to the cup-winner’s flag, it is the host national flag that occupies the most prominent place. As shown by the experience of football cup organisers, big sporting events create a unique opportunity to present what is best about the country and its citizens. Comparative analyses indicate that during UEFA EURO 2012™ Poland will be visited by an approximately one million foreigners, including fans and tourists, who would be less numerous if it were not for the football event. What’s more, billions of people will have the opportunity to see Poland through the mass media. The Polish Tourist Organisation has prepared a detailed programme for the campaign promoting Poland and Polish tourism in the context of UEFA EURO 2012™. The programme is divided into phases. The first was launched in June 2011, a year before the kick-off. As the qualifying round finished, so did the first promotional phase carried out under the slogan „Intrigued with
Poland”. Following the group stage draw on 2 December, as it became clear which cities would host the respective national teams, the second part of the campaign – named „Building Relations” and planned to be completed by February 2012 – was determined in terms of its focus. Starting from that date, 100 days were left until the tournament opening. It was then that the third phase, „Discover Poland” was launched. It will last until the final match on 1 July. The programme includes promotional measures for 2011-2012 mostly based on the biggest-so-far PTO (Polish Tourist Organisa-
tion) campaign financed with the 6.3 funds – carried out on the German, French and British markets, and supported by UEFA EURO 2012™ promotion within the statutory activities of the PTO. This campaign uses tournament symbols, which is possible thanks to an agreement concluded by the PTO with the Union of European Football Associations in January 2011. The primary aim of the PTO activities is to build and perpetuate the positive image of Poland as a modern country and an attractive travel destination, as well as to raise brand awareness concerning Polish tourist products; to present Poland as a place where congresses, conferences and incentive trips are organised; and to encourage potential tourists to visit Poland before, during and after UEFA EURO 2012™.
After the draw in Kiev Last year, the UEFA EURO 2012™ promotional measures were carried out in 12 Member States, primarily including Germany, France, and UK. Based on the results of the final group stage draw on 2 December 2011 in Kiev, and considering the fact that 13 national teams will be based in Poland, the promotional action has been extended to include countries such as Russia, Spain, Italy, Ireland, the Czech Republic, Greece and Croatia. The fact that the football authorities of the English, Dutch, Portuguese and Danish football associations have chosen their residence centres in Poland, although the teams will play their games in Ukraine, is another positive sign for us. This decision will contribute to the remarkable increase in tourists, fans and media representatives visiting Poland during Euro. Foreign journalists have recently been coming to Poland often. Invited by the PTO, they are participating in tours around the country. Media representatives are accompanied by celebrities of international sport, including Lukas Podolski, Lothar Matthäus, Jerzy Dudek, Włodzimierz Lubański, Henryk Kasperczak, Robert Lewandowski and others. In 2011, more than 120 foreign journalists visited our country and a total of 110 study tours (featuring EURO 2012 elements) to Poland were organised for journalists and tour operators. It is projected that 70 journalists will come this year to Poland for a tournament-related study press. Study visits con-
stitute one of the elements of conceptually-coherent actions carried out abroad for the purposes of the comprehensive PTO promotion campaign. At this point, it is worth mentioning that there is a specific element that is extremely effective as far as international marketing is concerned – using artistic symbols as a way of evoking emotions. In this case the element is the highly-celebrated film made for the PTO by Tomasz Bagiński. It became a flagship for promotional symbols for the upcoming football cup
in Poland. The expressive film sequence, exciting the imagination and arousing the emotions of the viewers, is one of the key instruments used by the PTO to carry out promotional activities accompanying the preparations for this huge sporting event. The UEFA authorities were very appreciative of the artistic and promotional value of Baginski’s work and recommended that it is widely distributed.
Fairs, conferences and meetings International conferences and fairs are clearly conducive to increasing the attention drawn to our country in the context of EURO 2012. The PTO is organising these events to encourage people to visit Poland during the tournament. The PTO won an award for the Poland Fun Camp at the end of the WTM fair in London. The national stand was arranged by interior designers to integrate a photogram exhibition depicting the history of the European football championships. The stand prepared by the PTO involved some catchy ideas that excited the imagination of the fair guests. This, in turn, might have helped them make the decision to visit Poland for EURO. The meetings with journalists and visitors featured Jerzy Dudek and other figures. In the same month, media attention was caught by the presentation of Poland and the host cities, featuring the former Polish President Lech Wałęsa, Rafał Szmytke – the PTO President, the Mayors of Warsaw, Gdańsk, Poznań, and Wrocław, and the football coach Henryk Kasperczak. Held in Sweden and featuring representatives of the international tourist business, the ceremony for the 20th anniversary of PTO activity in Sweden, as well as the 65th anniversary (also in November) of the start of the airline connection between Poland and Sweden, evoked strong reactions. These are just a few of the undertakings. An important factor in shaping Poland’s image as a country oriented towards tourism is the meetings industry. With the developed infrastructure for UEFA EURO 2012™, the host cities being prepared to organise big events, and the proper fulfilment of duties as organiser, partner and host, Poland has the opportunity to attract many conferences, congresses and study tours. So far, the weakness of Polish business tourism has been manifested in the lack of facilities
that would comply with standards in terms of their quality and area. This flaw is gradually ceasing to thwart the development of the most profitable branch of the tourism economy. The four newly-built stadiums function not only as facilities for sporting events – they can be used as multifunctional conference centres as well.
The quality of service to tourists and fans is essential in shaping the image Poland continues to keep this basic rule in mind while preparing for EURO 2012. Available since 5 December 2011, the Polish Guide – a free website providing comprehensive information on the host country, available on www.polishguide2012.pl – is something of a novelty in the history of football tournaments. With the tournament approaching its start, it will be available through the majority of popular mobile devices such as mobile phones, smartphones, and iPods. Available in English, German, French, Spanish and Russian, the website provides information on fan zones, stadiums and residence centres, public, air, railway and road transport, healthcare and security, fan embassies and volunteer organisations, and accommodation, as well as all practical information on Poland and Polish Host Cities, local customs, cuisine, curious details, and recommended attractions and events. Another pioneering solution is the so-called Polish Pass, to be introduced for the duration of the tournament. This multipurpose document combines the functions of an airline ticket for domestic and international flights, a railway ticket for travelling to Host Cities, and a ticket for public transportation, as well as proof of hotel reservation and health insurance. The Polish Pass is available for purchase at online distribution portals as well as through the Polish Guide service. The Polish Guide and Polish Pass create an opportunity for Poland to invite foreign tourists and fans already 6 months before the scheduled start of the tournament, as well as to provide fine service quality for guests and to introduce a practical solution enabling tourists and fans to travel smoothly and comfortably. Both projects have been developed by the PL 2012 Company in cooperation with the PTO.
Gains that extend beyond the image Poland is skilful in building its image capital. With this capital appropriately used and strengthened by success in real terms – through the smooth organisation of sporting events and providing a comprehensive package to tourists and fans – our country will, in the future, experience growth in all branches of tourism and other sectors of its economy. The results of the analysis of the economic impact of preparing and organising the tournament by Poland (the Impact Report) suggest that improving the transport infrastructure, building multifunctional sport stadiums and developing an accommodation infrastructure, together with an effective promotional campaign, make Poland considerably more attractive as a business partner. A direct economic effect of organising the tournament should be GDP growth for 2008-2020 amounting to PLN 27.9 billion.
Adam Zaborowski, PhD
AdvisortothePresidentofthePTO RepresentativeforUEFAEURO 2012
Polska Move Your Imagination Poland is a country of huge potential which holds a wealth of fascinating surprises for tourists. On arrival, they often find it hard to believe – they certainly do not expect so many attractions and high-quality services. We often face the dilemma of what to focus on in our promotional measures, as Poland’s unique European-scale tourist assets are simply priceless. Our scenic parks hold nature’s best, with their rare plant and animal species. Our cities teem with people, who throng historic buildings, cinemas, theatres, and restaurants alike, and boast splendid Old Towns, palaces of old, historic castles, and churches, that testify to the uniqueness of Polish culture. Finally, the beautiful mountains that stretch along the southern border - a real treat for skiers in winter, and a fantastic playground for mountain climbers in summer. Poland is perfect for both active and cultural tourism – with an interesting package for everyone and a wide variety of cultural events that add to the unique atmosphere of Polish cities. Tourists can take advantage of certified tourist products, recognised by the Polish Tourist Organisation. The Certificate of the Best Tourist Product is the prize in a contest for the most extraordinary tourist attractions in Poland. It is only given to highly-innovative and tourist-friendly locations, facilities, events, and projects, implemented regionally and locally. Each year we single out the best products, and since 2008 the Polish Tourist Organisation has awarded the special Gold Certificate prize for outstanding promotional activities. The Gold Certificate has been so far awarded to:
The Woodstock Festival, Poland – the idea of the Polish Woodstock Festival is based on following the slogans: “Love, Friendship, Music” and “Stop Violence, Stop Drugs”. The Festivals highlights are music concerts taking place on three stages and featuring several dozen music bands from this country and abroad, including globally-recognised stars. So far the Woodstock Festival has welcomed such outstanding bands as Gentleman & The Evolution, Helloween, The Prodigy, Guano Apes, Die Toten Hosen, Killing Joke, The Stranglers, Clawfinger, Kreator, Beatsteaks, Zion Train, The Twinkle Brothers, Zebrahead, H-Blockx, Skindred, Jahcoustix, Dog Eat Dog, and Airbourne. This year’s line-up is going to feature Machine Head, Ministry, and Anti-Flag.
Manufaktura in Łódź – once the domain of Izrael Poznański, a textile magnate and philanthropist... it is a unique place that combines modern shapes, materials, and architecture with the past – the former grandeur, power, and awe-inspiring monumentalism of 19th-Century factories. The rich shopping and entertainment package makes the place a must-see for all. It is one of the most fascinating places in Poland. The redevelopment of the facilities located in the grounds of the 19th-Century factory was implemented in stages. In 2006, Manufaktura, one of the largest centres combining trade, services, and entertainment functions in Poland and Central and Eastern Europe, was opened. Its area is nearly 27 ha, with over 300 shops, a 4-star hotel, and a 3.5 ha market square, which houses concerts, sports competitions and other events. In summer a section of the area is taken up by a sandy beach, and in winter this is covered by an ice rink. You will certainly be amazed by the 300-metre fountain – the longest in Europe. The complex also features a centre for entertainment and recreation, including a 15-screen cinema, a skating arena, a bowling alley, a climbing wall, a fitness club, and a skate park.
2010 The Augustów Canal – the Papal Trail combines the most captivating corners of the Augustów Primeval Forest, numerous lakes, the charms of the Czarna Hańcza River, and a unique achievement of hydraulic engineering that stands out on the European scale – the Augustów Canal. The trail may be travelled both by water and land transport. It originated in 1999 when the Augustów Land was visited by Pope John Paul II. The event was commemorated by constructing a pier with a plaque. The next stage of the Pope’s visit took him to Augustów. On his way, the Holy Father visited a family of farmers in Kleszczewo, and then took the “Serwy” boat from there to the Sanctuary of Our Lady in Studzieniczna. In the place where the Pope waited for the boat of the Pacific Officers’ Yacht Club, a unique monument now stands – Białe Lake’s own peculiar attraction – the Papal Armchair. In Studzieniczna the venerable visitor prayed in front of the miraculous painting of Our Lady of Studzieniczna. This place was also commemorated with a monument to the Pope. Then John Paul II went on to travel along the Augustów Canal to Gorczyca, from where he made his way back to Wigry, travelling by car through Augustów’s forests
The Industrial Monuments Route of the Śląskie Voivodeship is a thematic tourist trail to be travelled by car that
covers 30 various industrial-heritage sites of interest to both small and grown-up tourists. The Industrial Monuments Route was formed from a combination of several dozen industrial facilities of various types. This created a new value (a comprehensive package beats an individual service), leading to a unique product based on the material and intellectual industrial heritage of the Silesian region. The Industrial Monuments Route conveys the specific character of the region, whose identity is largely defined by its industrial culture. The sites on the Route showcase the traditions of the mining, metallurgical, energy, railway, communications, water production and food industries. The Route embraces the existing museums and open-air museums, public utility facilities, inhabited workers’ estates, and active workplaces. When visiting industrial facilities, you can hear the buzz of engines and the clatter of machines, smell the wood, feel the cold of underground facilities, touch the metal, etc. As a result, visitors can do more than just learn about the region’s splendid industrial heritage - they can go out, touch, feel, and taste the elements that make up the extraordinary tradition. This exceptional opportunity goes to prove that industrial monuments can provide a worthwhile and interesting way of spending your free time. :
Feel invited to visit our websites:
www.poland.travel www.poland.travel/active www.poland.travel/culture www.poland.travel/nature
ITB BERLIN 2012
8 After the drawing of tournament groups in Kiev, we already know the final scenario of the Tournament in Poland. How many football fans and foreign tourists are we to expect? How many accommodation facilities and beds should be prepared? What’s the best way to invite Europeans to Poland for Euro 2012? How to prepare airports, roads, railways, and public transport for arrival of fans and tourists from all over Europe? How to offer the best quality service to visitors from abroad who will visit Poland in June 2012? Three months still separating us from the European Football Championship, after four years of joint efforts, in the final stage of the preparations, more than 170 public institutions responsible for Poland’s preparations for the Tournament are cooperating closely with the view to achieve Poland’s full operational readiness to conduct the Tournament in terms of security, transport, and services for visitors. In June 2012, Poland, Czech, Greece, and Russia as well as Spain, Italy, Ireland, and Croatia constitute 2 groups of national football teams which shall face the challenges of the Tournament’s group phase on the pitches of the stadiums located in four Host Cities in Poland. Such an arrangement of teams, drawn on 2 December 2011 in Kiev, absolutely determines the country’s preparations for the Championship over the time still left to the kick-off of the Tournament. At the present stage of the preparations, not only do we know the composition of the tournament groups, but we also know that majority of national teams participating in the Tournament have chosen their accommodation centres in Poland, the fact which shall have a substantial impact on the presence of additional numbers of tourists, fans, and media representatives from all over Europe in Poland during the Tournament. Presently, after four years of joint efforts, in the final stage of the preparations, more than 170 partners involved in Poland’s preparations for the Championship are cooperating closely to prepare precise operational plans in the area of security, transport, and services for visitors. The country’s full operational readiness is planned to be achieved on May 15th.
Welcome to Poland
Poland's Preparations for UEFA EURO 2012™ ty to make use of transport and hotel services as well as the services following from the health insurance in the Host country using, beside a passport, only one document. The Polish Guide and the Polish Pass have been designed on the basis of the experience of other countries – organisers of big sporting events in order to meet fans and tourists” expectations towards the Tournament host country best. For football fans planning to visit Poland during Euro 2012, these products are a guarantee that they will be able to focus entirely on what is most important during events of this type – good fun and supporting their teams. How to get to Poland? Which bus lines to take from the airport to the city centre and which lines to take to get to the stadium? Where will
garding fan zones, stadiums, accommodation centres, public, air, railway, and road transport, health care and safety, fan embassies and volunteer activities, accommodation, and all practical information on Poland and Polish Host Cities, regional customs, curios, and cuisine as well as recommended attractions and events. The information provided by the service is integrated with maps showing the location of the places searched for and providing direction information, for example from the city centre to the stadium, at the same time informing of the time required to cover the distance between a variety of locations and the stadium, the airport, or the railway station by a variety of means of transport. The Polish Guide enables its users to precisely personalise the information displayed. The fans of specific national teams
The Polish Pass is a supplement of the e-guide ‘Polish Guide”. The product can be purchased on-line since December 2011 via Internet distribution portals or via the Polish Guide website.
Services for football supporters One of the elements of the highest quality of UEFA EURO 2012, next to other organisation areas, is the UEFA EURO 2012TM Host Cities Volunteer Programme (www. wolontariatmiejski2012.pl). This project, coordinated by PL.2012, is being implemented in a uniform formula and standard by the Host Cities. The main tasks of trained volunteers will be to provide visitors with assistance and to supply them with the most important information about the event proper, public transport, and attractive leisure possibilities in the cities. May 2011 saw the launch of a special internet portal dedicated to the volunteer programme (www.wolontariatmiejski2012.pl). As of 19 October 2011, the recruitment of the total number of approximately 3,000 thousand of volunteers was underway. The recruitment ended on January 22nd to be followed by trainings for volunteers. Nearly 7,000 people raised access to the programme. Recruitment interviews will have been carried out by mid-April and on the grounds of their results the host of 3,000 city volunteers for Euro 2012 will be selected. Volunteer trainings will be launched in May. Anyone 18-years of age (prior to 30 April 2012) and with communicative command of English can become a public space volunteer. Both the youth and elderly people alike as well as disabled people, residents of the Host Cities, but also inhabitants of all towns and villages, both big and small, are encouraged to participate in the project. Volunteers will work in public spaces of the Euro 2012 Host Cities in Poland, i. e. at airports, railway stations, in the vicinity of stadiums, hotels, or cities” main communication routes.
Welcome to Poland – Polish Guide and Polish Pass Immediately after the tournament groups draw on 2 December 2011 in Kiev, when all of Europe and the world found out which teams in which group configuration as well as when and where individual national teams will play, Poland introduced new products, unique in the history of big international sporting events, for football supporters and tourists – the Polish Guide and the Polish Pass. Both these solutions are a result of the big emphasis in Polish preparations applied to organisation and high quality services for tourists and football fans during the Tournament. Satisfaction of Tournament guests, maximum safety and comfort, and complex and easily accessible information are the factors with decisive impact on the success of the event and the success of the host country. Fans and tourists of no other earlier big sporting event enjoyed such easy access to all the complex information regarding the Host country and functioning on its territory during the Tournament and on top of that provided in six European languages. Never before has there been a possibility to purchase in one place in the Internet in no more than 10 minutes, without leaving one’s own country, still several months ahead of the event, an integrated ticket for all means of public transport in the Host Cities, a railway ticket authorising to travel all over the country, a plane ticket, or to book accommodation or conclude a health insurance agreement. Neither did fans and tourist have the possibili-
to create a precise electronic plan of their stay in Poland to facilitate the maximally effective use of the free time between football games. Prior to Euro 2012, approximately a month before the kick-off of the Championship, the Polish Guide shall be made available in a mobile version; due to this solution, it will be possible to use all the information posted on the website and in the personalised stay calendar via mobile phones already during the Tournament, which shall substantially increase the comfort of foreign tourists travelling around Poland. The Polish Guide also has its Facebook profile (http://www.facebook.com/PolishGuide2012). The Polish Guide has been initiated and is being implemented by PL.2012, a government company responsible for coordination of the preparations for Euro 2012 in Poland.
www.polishguide2012.com Fan Zones be located and what attractions will they have in store? What is worth seeing in the city and in the region? What are pierogi, and what is bigos? Answers to these questions and to thousand others are provided to be found by foreign tourists and fans in the Polish Guide. The service is entirely free-of-charge and it is available at www.polishguide2012.pl website. The information in the Polish Guide is presented in several most popular European languages: English, German, French, Spanish, and Russian. Thanks to the service, the fans get access to a wide range of information re-
can show more interest in the information regarding the Host City where their team is going to play during the group phase. This is why one of the first functionalities that the Polish Guide features is the selection of the team they support, the nationality, the duration of their stay in Poland, and the scope of displayed information of interest to them. Approximately 2 months before Euro 2012, another functionality of the Polish Guide shall be launched – a personalised calendar of their stay in Poland during Euro 2012, i. e. My Trip. Thanks to this functionality, football supporters and tourists will be able
In order to provide the highest quality foreign guest service during UEFA EURO 2012TM, the Euro Academy project has been underway. This project aims to train more than 2.5 thousand of so-called persons of the first contact with fans, e. g. railway employees, personnel of catering and commercial outlets, or public transport employees. The project’s training cycle includes: an English language course, customer service training, inter-cultural differences in the context of customer service as well as tourist attractions of a given region at the angle of organisation of mass events. The project was launched in March 2011 in four provinces: Lower Silesian, Mazovian, Pomeranian, and in Greater Poland. In June 2011, project’s internet websites and recruitment of participants were launched while the trainings commenced in August. The Euro Academy is a project financed from the European Union funds in the frames of the European Social Fund. source: PL.2012 www.2012.org.pl
ITB BERLIN 2012
All you need to know about the Polish Pass On 18 April 2007, Michel Platini announced that Poland, together with the Ukraine, would host Euro 2012. Following this announcement, the Polish government set up a company, PL.2012. to organise Euro 2012 and to cooperate with the Ukraine. One of the company's main goals was to organise the best ways to host visitors to the events. This is the first time that such a large event, lasting four weeks and across the four cities of Warsaw, Gdansk, Poznam and Wroclaw, has been held in Poland. As well as building the stadium, improving roads and upgrading the airport, high quality tourist services were also a priority. The company began its search for some organisation capable of managing a 'Polish Pass' with an internet platform that would cover all travel, accommodation and health insurance within Poland for the month of June 2012. The areas of travel included within Poland are air, rail, city bus, trams and the metro. Polish Travel Quo Vadis Ltd was chosen to manage the Polish Pass because it has significant experience over many years of developing tourism internet access for clients at home and overseas. The company has its own hotel data base already well tried and proven. It also holds the IATA license and has a platform for creating air, railway and city bus tickets as well as health insurance. The Polish Pass can be found at www.polishpass.org.
Access to the pass is available to all travellors, not only those who hold match tickets. We are expecting more visitors than those in possession of match tickets. Big screens around the stadium will allow non-ticket holders to soak up the atmosphere inside. For both the opening and the semi-final matches, 250.000 fans, with and without tickets, are expected. The Polish Pass is the first attempt anywhere to create an integrated tourist offer using the latest internet technolgy for sales, monitoring, communications and banking.
The Polish Pass uses the hotel data base from www.discover-poland.pl and offers accommodation in hotels, motels, appartments and private flats. Prices and access to the offers are regulated by the proprietors of the hotels and reflect the market rates at the time. Rates are understandably expected to be up to five times higher than the normal seasonal rates.
Travellors have a choice of six types of tickets offered by PKP Intercity and other regular service providers. The regular service provider offers a three-day pass costing ZL 104 (Euros 25). A seven-day pass costs ZL138 (Euros29) and a twenty-seven day pass costs ZL312 (Euros78). The intercity fast train pass costs for three days ZL289 (Euro73), seven days ZL399 (Euro99) and for tventy seven days ZL 949 (Euro237).
LOT, the national airline of Poland, has agreed special internal air fares for Polish Pass holders as well as special offers for flights between Poland and the Ukraine.
4. Travel within the City
PL2012 has obtained agreement that, across the four cities involved in Euro 2012, a daily travel card will cost ZL12 (Euro3). This offer applies only to transportation belonging to the cities and does not include taxis or private transport.
5. Health Insurance
The PZU insurance company has provided a special offer that is valid for the duration of Euro 2012 at the cost of ZL4.30 (Euro1.08) per day. This includes unusually cover to treat those event participants who have consumed an excess of alcohol and who need treatment for whatever reason.
How to use the Polish Pass The web site, wwwpolishpass. org, includes two language versions, Polish and English. Upon selecting the language, clients must register to log into the system. Each user has to provided identification details. Upon selecting services and making payment, the user will receive a personalised Polish Pass by email. Users can print the pa per ver sion or use an elec tro nic version on their mobile phones or easily accessible electronic devices such as the I-pad. These pases are valid only with personal identification such as pasport, photograph driving license or Identity cards. The Polish Pass is valid only within Poland and for connections to and from the Ukraine but not within the Ukraine. Clients are remided that they must read and confirm their understanding of the conditions applying to the Polish Pass before payment. Those interested are invited to access the web site www.polishpass.org or call our information line on +48 22 3228500. DariuszPalecki Chairman PolishTravelQuoVadisLTD.
Ladies and Gentlemen, I am convinced that Warsaw is worth visiting at any time of the year; however, coming to the city in June this year will mean having the opportunity to experience some unique events, as Warsaw will be hosting Euro 2012. As a Host City, we have made a great effort to prepare for this occasion appropriately. Almost five years ago, Warsaw faced the challenge of preparing to Euro 2012. Since then, we have been determined to change the city, modernising it and preparing to host tens of thousands of football fans and tourists. They will be excited to watch the matches in a state-of-the-art stadium, and a well-organised city transportation system will help them get there. Our guests expect mostly to have good fun and experience the thrill of participating in such a great sports event live. I hope the football players will provide them genuine excitement. On our own part, we have prepared for this biggest sport event in Europe as best as we can and we can assure our guests that they will enjoy their stay in Warsaw. I would like to invite you to come to Warsaw, a city of many attractions to enjoy. Located in the heart of the city, the biggest attraction for football lovers will be the fan-zone, which can hold up to 100,000 people. For those without tickets, the zone will not only be the perfect place to watch games in a stadium-like atmosphere, but also to have fun, see concerts and enjoy many more attractions. I would like to encourage you to explore Warsaw while staying in the city during the Championships. Since rebuilding the post-war Warsaw, we have been ultimately dedicated to preserving and caring for our historic monuments that we are so proud of. On my part, I wholeheartedly encourage you to see them. Take a walk through the Old City, which is inscribed on the UNESCO World Heritage List, to see its unique medieval architecture with defensive walls spread around almost the whole perimeter of the area. Undoubtedly, tourists will not be disappointed by the visit to the Royal Castle to see the Royal chambers and the memorabilia related to the history of Polish Parliamentarism and the first European constitution from the 18th Century. Take a stroll along the Royal Route and experience its charming surroundings with its many cafes and restaurants. If you want to relax and have some rest, you should consider visiting two royal palaces – the baroque-style Wilanów Palace with its beautiful French formal garden, as well as Łazienki Palace and its lovely English park, in which Chopin’s music is played at weekends. Mostly on the right bank of the Vistula river, within the Praga borough, you would find a large number of worthwhile theme cafes and clubs outrivalling one another in terms of originality. There you will also find 19th-Century industrial monuments. Warsaw has a lot to offer those who love nature. If you feel like having a walk, you can choose from several dozen parks. If you want the experience to be a bit more unusual, go on a bike trip along the pristine and undeveloped right bank of the Vistula to have the opportunity of seeing unique bird species that nest in the city. Warsaw is waiting for you! Be ready to enjoy its attractions during Euro 2012, or at any other time. Always clean, safe, welcoming and full of interesting sites and cultural events to see. You are most welcome!
Hanna Gronkiewicz-Waltz Mayor of Warsaw
ITB BERLIN 2012
Photo: NCS/J. Kośnik
National Stadium in Warsaw
During UEFA Euro 2012, three group matches, opening match along with the official ceremony, one quarterfinal and one semi-final will be held on the Stadium. National Stadium in Warsaw was officially opened on January 29, 2012.
58,000 - number of seats for fans on stands 1,018 0000 - cubic capacity of the Stadium
up to 900 - number of seats for media representatives 111 - number of seats for disabled persons
18 ha - total area of the National Stadium 204,000 square metres - total area of sta- land lot and plot area of the National dium's premises. Stadium in Warsaw 240 x 270 m - span of the roof structure 6 ha - total roof area 924 m - length of the lower promenade
4 - number of restaurants
112 m - highest point above the Stadium. The height level of the spire above the pitch. 1765 - number of parking places
Photo: NCS/J. Kośnik
The National Stadium was designed by a consortium of JSK Architekci sp. z o. o., gmp International GmbH and Schlaich Bergermann und Partner. It is not only a most modern football arena in Poland, but also a multipurpose facility which offers conference and office space, makes it possible to organize mass events, cultural events, concerts or exhibitions.
STADIUM IN FIGURES
Photo: P. Mamcarz
The National Stadium in Warsaw is being erected in the trough of the former Stadium of 10th Anniversary, in the Praga Południe district. It has unique location on the banks of the Vistula river and only few minutes walk from the city center.
GDANSK - Hospitable Host City It is March, less than 3 months before the first match of UEFA Euro 2012™ co-hosted by Poland and Ukraine. Those, who got lucky, hold precious tickets in their hands already and make ready for departure for modern and beautiful stadiums that will host the greatest football players in June. But even if you do not get the tickets it is still worth to come to Poland and I believe to Gdansk in particular. What makes it all worthwhile to travel to our city? We have come a long way since April 2007 when Michel Platini announced in Cardiff that Poland and Ukraine will host 3rd biggest world sport event. A completely new infrastructure is awaiting for you in Gdansk. You will start off at a new airport terminal – a pearl in the crown of development that made Gdansk airport a modern and passenger friendly place. You will travel along brand new, wide and safe roads to get to the stadium or city centre in a blink of an eye. Gdansk PGE Arena is one of the most beautiful and stunning stadiums you have ever seen. It became a sort of a tournament mark for a reason. A 42.000 seats venue is operational since August 2011 and is both amazing and unique, truly a pride of Gdansk and its citizens. If you were not that lucky during the draw of the tickets, nothing is lost yet. We are preparing a buzzing and vivid Fan Zone for over 30.000 people with snacks and drinks and a big screen. You will be able to follow every single match of the tournament and world class musicians performing on the stage. Beautiful Old Town of Gdansk is full of restaurants, pubs and cafes where everyone can enjoy premium polish food and beer. We can also offer what no other host city can – beautiful white sand beaches on the Baltic Sea coast, with temperatures of air reaching 25 to 30 degrees C in June. Gdansk will host 3 group stage matches (Spain - Europe and World Champions – play all the games at our stadium) and one quarterfinal with a winner of the famous group B also known as the “group of death”. That’s going to happen on 10th, 14th, 18th and 22th June accordingly. I am certain that you will love the unique atmosphere of Gdansk and hospitality of its citizens not only during the tournament while enjoying unforgotten football emotions. You my think that my opinion as a mayor can be somewhat biased… But isn’t that just another reason to come and see Gdansk for yourself?
Pawel Adamowicz Mayor of Gdansk
ITB BERLIN 2012
PGE ARENA Gdańsk
PGE ARENA GDAŃSK IN FIGURES Capacity: 42.000 seats VIP boxes: 40 (496 seats) Business seats: 1383 seats Measurements: 236 x 203 x 45 meters Land area: approx. 27ha Operational area: 36.600 m2 Commercial area: 17.000m2 (offices, conferences halls, food kiosks, shops, fan pub) Parking space: 965 cars PGE ARENA Gdańsk (called after the naming rights sponsor) is situated in Letnica District, at a distance of around 6 kilometers from the city center. The facility design was prepared by German studio Rhode-Kellermann-Wawrowsky. The inspiration of architects designing the stadium was natural beauty of amber, associated with Gdańsk inseparably.
PGE ARENA will feature three group matches and a quarter final during UEFA Euro 2012.
photos: W. Figurski
Since autumn 2011, Lechia Gdańsk plays league matches at the stadium. Apart from being a soccer pitch, PGE ARENA is also a multi-functional and modern sports facility serving as a business, entertainment and recreation center. The stadium has a well-developed infrastructure to enable it to function not only during mass public events. On the premises, there is a pub, T29 Bar, open to the public seven days a week. Apart from indulging in a wide variety of foods and drinks, clients can also watch matches and other sports events at the pub. Additionally, the stadium provides around 9,000 sq m of commercial space. Accessed from the outside, it is designated for a retail premises offering sporting goods and services. A 1,715 meters long professional roller skating track with automatic time measurement is a distinctive feature of PGE ARENA. As it is connected to the city’s net-work of bicycle lanes, one can easily reach the stadium by bike or on roller skates. After the UEFA Euro 2012 tournament, the stadium’s infrastructure will be further expanded. There are plans to develop a complex of buildings designated for hotel, recreation, sports or office functions.
Ladies and Gentlemen, Guests and Exhibitors at the International Tourism Bourse in Berlin, Everything that is dear to me is connected to Poznań. The beauty and atmosphere of the city captivates its residents, numerous guests and tourists. Poznań is unique - it combines history with modernity, and keeps its original charm of intimacy. Our city can be envied both for its trade fair venues and rich trading traditions, as well as its interesting monuments, original dishes and hospitable atmosphere. The pride of Poznań is the City Stadium, the first arena handed over for the UEFA EURO 2012™ European Football Championship. The stadium serves the Lech and Warta football clubs, and is a venue for concerts and other mass events. The sporting and cultural events which have already taken place at the stadium were attended by more than 850,000 people in total. Poznań is very well prepared for the UEFA EURO 2012™ European Football Championship taking place in June. The modern hotel infrastructure of Poznań and its vicinity offers 65 thousand beds in hotels, hostels, boarding houses, camping sites, dormitories, and private lodgings. The city is very well connected in terms of transport, thanks to a developed network of city and suburban transport, which means that both the residents and the guests have no problem moving around the city. Thanks to a direct motorway connection between Poznań and the western border of Poland, and a wide range of connections from Poznań-Ławica Airport, the city can be reached easily and comfortably. For those of you who decide to visit Poznań during the Championships, a Fan Zone has also been prepared, and in between matches, I would like to encourage you to sightsee Poznań, to take advantage of the offer of free excursions or to familiarise with the city on your own with the use of our audio guides. Sightseeing Poznań is best started from Ostrów Tumski – the Cathedral Island. It is here that at the turn of the 9th Century a defensive castle was built, which in the 10th Century became one of the main centres of the State of the Piasts, the first sovereigns of Poland. A Cathedral was also erected here, becoming one of the most impressive temples in Poznań and doubtless one of its most valuable monuments. The Old Market Square, dominated by the Renaissance City Hall, which was designed by the Italian Giovanni Battista di Quadro, is the showcase of our city. The Old Market Square is a place with a unique atmosphere – it is created by people sitting in cafégardens until late in the night, buskers, stalls with souvenirs, and the ubiquitous pigeons. Only a few steps from here is Gołębia Street, where Poznań’s parish church is located, one of the most magnificent Baroque churches in Poland. The massive body of the imperial castle makes a unique impression and is the last castle built in Europe. Poznań’s Art Nouveau and the remains of the 19th Century fortifications also have their admirers. In Poznań, tradition is combined with modernity, also in architecture, a very good example of which is the building of the Stary Browar Art and Business Centre, recognised by an international industry organisation as the best shopping centre in Europe. For those of you who seek experiences other than sightseeing, Lake Malta, located close to the city centre, is worth recommending. Around it, there are recreational areas – great for walks, a ride on a bike or rollerblade skating. The ropes course, alpine slide and dry ski slope are also huge attractions. 2011 saw the completion of a modern swimming pool complex named Termy Maltańskie (the Malta Baths). Next to the sports and recreation centre there is a beautifully situated zoo, with 60% of its area covered by forest, where animals are kept in conditions as close to nature as possible. Unforgettable experiences guaranteed! I invite you to visit Poznań, enjoy the atmosphere of a major sporting event, and meet the well-wishing, dynamic residents of Poznań, always friendly and ready to give you a hand.
Ryszard Grobelny Mayor of Poznań
ITB BERLIN 2012
City Stadium in Poznań The Municipal Stadium in Poznań has been operating in the city for 30 years. In the meantime, it underwent many modernisation works, however the most serious ones started in 2002, when the works related with the construction of the 4th stand commenced.
The Municipal Stadium is a home of Lech Poznań football club. During UEFA Euro 2012, three group matches will be held there.
STADIUM IN FIGURES Length - 213.30 m Width - 220.27 m Height - 56.16 m Number of seats - more than 43 thousand (during EURO 2012, more than 41 thousand) Playing field - 105 x 68 m Two wall screen with surface of 116 sq. m.
Photos: EURO Poznań 2012
The stadium, which was put into use in September 2010, was modernised in line with the design of Modern Construction Systems. There are 45 boxes for 480 people and also 1 100 business places, and a media zone for the purposes of unimpeded events' broadcasting. 226 places for the disabled were planned as well as 2 restaurants, a bar, a cafeteria and 27 gastronomic points served at 221 stands, and also more than 2 thousand parking spaces. The project provides for investments such as a possible hotel and comfortable office space. In the four stands, also professional SPAs may be located, and also climbing wall, sports stores, organic food bar, fitness club and many more health-oriented establishments. Special technological facilities of the stadium are: two outdoor screens, the biggest of such kind at European sport centers, sound system of the highest quality for mass event organizations, wireless WIFI net available at the whole stadium, control room for technological sysmtems management and security.
Ladies and Gentlemen,
For Wrocław, the year 2012 is a special time of UEFA EURO 2012™, the third largest sports event in the world. Wrocław is one of the four Polish Host Cities and at the same time a city with an excellent highway link with the western part of Europe. We have been getting ready for the Championship systematically for the last 5 years. We built and renovated roads, tram lines, train stations and the airport in order to make our guests' stay in our city comfortable and pleasant. Nevertheless, not only do we treat UEFA EURO 2012™ s the opportunity to hold a great football championship but also, above all, as a milestone in the city's history. It is our chance to let you get to know Wrocław as a hospitable, thriving cultural, tourist and economic center as well as the European Capital of Culture 2016 and the organizer of the World Games 2017. Matches will be held inside a large, extraordinary lantern in which one of the newest stadiums in Poland with the capacity of 42 thousand people is hidden. Guests without stadium tickets will be offered to watch the games in the Fan Zone located right in the city centre at Wrocław’s Market Square where outdoor screens will be situated and attractions for 30 thousand people will be prepared. However, our guests are offered not only football matches at the world’s top level but also the whole city and its special atmosphere. The centre of Wrocław pulsates with life every night, and city centre clubs and pubs are full of people who like spending time in and around the Market Square. We invite you to Ostrów Tumski where apart from historic churches and the cathedral there is a tiny bridge called the “love bridge” on which young people of Wrocław declare love to each other by hanging padlocks. A must see is the Centennial Hall – a UNESCO World Heritage site, our famous Zoo, Japanese Garden and Szczytnicki Park. You can’t miss the multimedia fountain shows nearby which attract thousands of spectators every season. We invite you to the city where the game is only the beginning.
Rafał Dutkiewicz Mayor of Wrocław
ITB BERLIN 2012
17 The facility is located in Maślice District. It was designed by JSK Architekci architectural studio, which also prepared the design of the National Stadium in Warsaw. The Municipal Stadium in Wrocław reminds of a lantern, whose shape is easily recognisable and associated with Wrocław as the dynamically developing „City of Meetings”.
Stadium development area: 41,017 sq. m. Green space area: 5,402 sq. m. Stadium land plot area: 164,152 sq. m. Facility dimensions: 272x224 m Circumference of the stadium land plot area: 1851,56 m Number of storeys: 6 Esplanade development area: 52,753 sq. m. Number of roofed seating places: 42STAD STADIUM IN FIGURES
A characteristic element of the construction is an external grid spread on steel rings and surrounding the stadium. Thanks to the above, the structure looks light and transparent. The grid is be made of glass fibre covered with Teflon, which enables various types of illumination of the facility, depending on the character of events taking place. It is worth underscoring that the architectural concept of JSK is not limited to the stadium structure only, as it also comprises the surrounding infrastructure. Within the latter, the promenade (esplanade) encircling the stadium was designed. The esplanade makes it possible for fans to re ach the sta dium from two si des and creates efficient transportation hub for main stadium accessing passages. The official opening ceremony took place on September 17th, 2011 with George Michael performing. The first sport event on the stadium was the WBC World Heavyweight Champion fight beetwen Vitali Klitschko and Tomasz Adamek. The City Stadium is also a place, where Śląsk Wrocław team plays their league matches. During UEFA Euro 2012, three A-group matches will be held in Wrocław.
Photos: M. Przybyło, Aeroklub Wrocławski
City Stadium in Wrocław
ITB BERLIN 2012
Wrocław In June 2011 the city of Wrocław has been nominated as Poland’s European Capital of Culture 2016. “Spaces for Beauty” is the slogan we want to propose to Europe. Our aim is to create sustainable and friendly spaces that will serve to satisfy the human craving for communion with art and culture.
Our city Wrocław, a Polish city with a cosmopolitan history, is a reduced model of Europe where the greatest variety has accumulated within a small space. Openness has been a constitutive feature of our city throughout its history. Wrocław is a cultural laboratory, in which a process of mutual metamorphoses of various cultures, old and new, goes on continuously.
Our partner region The geographical area to be involved in the European Capital of Culture 2016 event in Wrocław is the region of Lower Silesia plus the Czech city of Hradec Králové and the eastern German city of Görlitz, both historically associated with Lower Silesia.
festivals, and 17 key events. The inhabitants of Wrocław have enthusiastically backed our bid. Thanks to them we have already gathered more than 600 projects. Many of the key elements of the cultural programme proposed by Wrocław are continuous in nature, including those associated with the development of the city’s cultural infrastructure as well as educational programmes and those designed to activate the community and the excluded groups. The programme of Spaces for Beauty will also include Wrocław’s existing festivals and artistic events that will allow residents and visitors to experience art and cultural diversity, discover spacetimes for beauty, find joy in communing with art in the intimate space and in cyberspace, and open up to the space of nature. Among the planned key events are: • Second World Congress of Intellectuals with the presentation of the Melina Mercouri prize; • Exhibition of works by Pablo Picasso; • Presentation of the figure of Wrocław’s Delegate to the Spanish European Capital of Culture; • Theatre Olympics; • Literary Olympics to be organised by the Wrocław Literary Bureau; • Opening of the Museum of Contemporary Art in Wrocław; • World Library and Information Congress
Renovation of Lower Silesian historic buildings
Our guiding concept is Metamorphoses of Cultures. It describes real processes shaping Europe in the past and currently, and dynamic transformations of traditional cultural patterns and customs. European cultures are undergoing metamorphoses under the inﬂuence of pressures exerted on our continent by the immigration of various ethnic groups and followers of various religions. They are undergoing metamorphoses as a result of the territorial enlargement of the EU through the inclusion of new countries Today’s Europe is a laboratory of change, in which the cultures of all peoples of Europe – both “old” and “new” – undergo metamorphoses.
The more than 8000 architectural monuments of Lower Silesia are an asset of the region and an element of European heritage. Many of these sites have been renovated through the efforts of the Polish national authorities, the local authorities of Wrocław and Silesia, the German authorities, private individuals or companies. These include Kliczków castle (Klitschdorf), James von Moltke’s estate at Krzyżowa (Kre isau), and the ca stles and pa la ces at Kra sków (Kratz kau), Hen ry ków (He in ri chau), and Kro bie lo wi ce (Krieblowitz). Many still require reconstruction, such as the Hochbergs” Książ (Fürstenstein) castle and the 94 Cistercian abbey at Lubiąż (Leubus). Among the priorities of the Reclaiming Beauty programme for Lower Silesia is the establishment of the eleven routes, such as: Valley of Palaces and Gardens Route near Jelenia Góra, Piast Castles Route to interconnect 13 castles once owned by members of the Piast dynasty and Wrocław History and Traditions Route which connects a few dozen sites of historical signiﬁcance in and around Wrocław.
Our programmes, events and public projects We offer our European partners 5 themes, 20 lead programmes, 150 projects, 51 special editions of Wrocław
Wrocław is to be pronounced: [vrots-love] Love is a part of our proper name Institution of culture “Wrocław 2016” Rynek-Ratusz 7/9 50-101 Wrocław / Poland
firstname.lastname@example.org tel. (+48) 71 777 87 38; fax (+48) 71 777 87 39
We want to propose to Europe the idea of the Spaces for Beauty. People of contemporary societies traverse the natural space, social space, public space, private space, intimate space, and cyberspace. Our aim is to create sustainable and friendly spaces that will serve to satisfy the human craving for communion with art and culture. We are guided by a desire to establish the presence of beauty in social and personal lives. We intend to create spaces within which to restore a sustainable presence of beauty in public life and in daily habits. We want each of these spaces, in which present-day people live their lives, to be ﬁlled with what is beautiful and good, because we believe that good cannot exist without beautiful: nulla ethica sine aesthetica.
Reclaiming Beauty Wrocław will have renovated a number of buildings, districts, and urban areas of the city by 2016. The rehabilitation effort will not be restricted to individual buildings but will focus on entire quarters of the city, and such areas of „reclaimed beauty” will be connected to create synergies.
Photographs from the archives of the Institution of Culture Wroclaw 2016
Conferences and business meetings in a luxury hotel with a soul X 72 elegant rooms X 3 historic conference rooms X 3 banquet rooms X awarded Restaurant & SPA center X X X X X X X
(swimming pool, Jacuzzi, saunas, beauty parlours) conference events up to 400 people outdoor events up to 2000 people comprehensive event services high standard services unconventional event arrangements available located 100km from the airport in Wroclaw many attractions of the region (Ski Resort Czarna Góra, Gold Mine, Bear Cave, Stolowe Mountains, Rafting, Balloon Flights and many more) Member of Historic Hotels of Europe Member of Historic Hotels of Poland
Hotel Zamek na Skale**** (Stonemount Castle****) POLAND - LOWER SILESIA - near LĄDEK ZDRÓJ contact us:
+48 74 865 2000 email@example.com www.zameknaskale.com.pl
ITB BERLIN 2012
Nature and CulturalHeritage of Jelenia Góra Valley
From the Middle Ages, the Valley was a distinguished land of wealth and good management in Lower Silesia. Organization of compact urban settlements took place very early in this area. Close to big estates, villages and rural settlements, linked them were soon established. Despite the destruction caused by Hassidic Wars and the 30 Years War, this land developed with astonishing pace. The multicultural character of The Valley is confirmed by numerous outstanding architectural works – characteristic for different epochs examples of buildings, in this area are, monumental palaces and court complexes. In Jelenia Góra itself there are four palaces, and in its administrative district – twenty. In total, The Valley has thirty-six mansions and villas and five remains of Gothic castles, such as Bolczów,
interesting are urban architectural complexes with different origins and uncommon spatial arrangements. The following deserve special attention, the old-town in Jelenia Góra, Kowary and health resort complexes in Karpacz, Sobieszów and Szklarska Poręba. In the urban architecture buildings prevail which ware erected in19th century and the turn of this century but there are also earlier examples, dating back to the Middle Ages, the Renaissance and Baroque. There are also fifty-six magnificent catholic as well as evangelic sacral buildings. Among others, the most interesting are belonging to the gothic church of St. Erazm and Pankracy, the baroque of Raising of the Holly Cross, old evangelic church of Grace in Jelenia Góra, church of the Most Sacred Heart of Jesus in Mysłakowice designed by Karl Schinkel and Wang temple moved to Karpacz from Norway in the first half of 19th century. The real archi-
Gdańska hall-Palace Paulinum in Jelenia Góra
photo: R. M. Sołdek
Palace in Wojanow
photo: R. M. Sołdek
photo: R. M. Sołdek
Chojnik and Rybnica. Special place among the palace-park complexes of The Valley are the adjoining residences in Bukowiec, Mysłakowice, Łomnica, Wojanów and Karpniki. The natural landscape of Karkonosze, forests, meadows, ponds and palace parks, blend harmoniously, creating an artistically unusual spatial composition of architecture and landscape. It is an example of conscious execution of 19th centu-
dens. A creative legacy was left here by such famous 19th century architects as Karl Friedrich Schinkel and Friedrich August Stüler, and also Friedrich Gilly, Carl Gotthard Langhans The unusual character of Jelenia Góra Valley for long time attracted attention of travelers from all over the world, not only Germany, old Russia and Austro-Hungary. This area was vi-
engineering and industrial buildings – the evidence of industrial development, which come mainly from the period of intensive industrialization of this area in19th and 20th centuries. Being under special protection, the unique cultural, scenic and nature values of Jelenia Góra Valley and Karkonosze Region embracing Karkonosze massif on Polish and Czech side, serve to enhance active tourism and recreation.
Teahouse in Bukowiec-park paviolion L. Stryja
photo: R. M. Sołdek
Chojnik Castle in Sobieszow
photo: L. Stryja
Oak Palace in Karpniki
Palace and Widow'sHouse in Lomnic
sited by creators and artists of great renown, social activists, lovers of nature and travelers such as Johann Wolfgang Goethe, Alexander von Humboldt, Russian tsar couple – Mikołaj I and Aleksandra Fiodorowna and future president of the USA, John Quincy Adams. Equally
ry romantic vision of landscape architects who worked there. These architects were Peter Joseph Lenné, the creator of the famous park at Sanssouci palace in Potsdam and Tiergarten gardens in Berlin, also Gerhard Koeber and Eduard Petzold designers of many court gar-
tectural phenomenon, situated between Kowary and Mysłakowice, is the group of Tyrolean houses, built in the 1830s by evangelic emigrants from Ziller Valley. Equally valuble are the
photo: R. M. Sołdek
Palaces and Gardens Valley stretches overalmosttheentireareaofJeleniaGóra Valley,betweenKarkonoszeMountains,RudawyJanowickieandtheKaczawskieMountains.Themostprecious,inrespectof natureandlandscape,partsofthesemountainsareprotectedwithinthebordersofthe NationalParkofKarkonoszeandtwoScenicParks– RudawyandBóbrRiver,aswell as the recently created protection in the easternpartoftheCulturalParkofJelenia GóraValley.
ITB BERLIN 2012
Current trends report Everyweek,PolishTourOperators Association(PolskiZwiązekOrganizatorówTurystyki– PZOT)conducts an analysis of outbound tourism fromPoland. Polish Tour Operators Association, a new organization of the leading Polish tour operators, began its activity in September 2011. One of the most important PZOT’s tasks is to carry out studies and process information and data regarding the tourist market. For over 2 months, PZOT has been publishing on its website – www.pzot.pl – weekly reports on current trends on the market within the international outbound tourism. The analysis is based on the data from MerlinX reservation system. MerlinX reservation system and its search engine are used by nearly 3000 active travel agents in Poland. The number of transactions and the scale of turnover represent min. 50% of the market outbound tourism.
This project aims at providing tour operators with detailed information regarding sales of travel packages currently available in travel agencies. This monitoring of consumer moods and forecasting the results will be used by tour operators in the current analysis of the flight and hotel capacities. Information included in these reports may also serve as an interesting material for the media and owners of travel offices interested in consumer moods. These reports concentrate on the trends expressed in % in relation to the corresponding period of the previous year. Week to week, month to month and cumulated seasonal sale to the last year’s season. Let’s see what information one of the latest reports published on February 20, 2012 includes. The seventh week of the year 2012 brought a slight increase in the number of reservations – by 6% and the number of customers – by 1,1%, in relation to the seventh we-
ek of the year 2011. The sale of charter flight packages increased by 11,2% and the sale of trips with transport by coach increased by 32,6%. The sale of self drive packages has been traditionally decreasing for months. Owing to significant and increasing interest in the last minute offer, Winter has a strong end of the season. Summer 2012 must still wait for its customers. Last month, the interest in Summer trips decreased by 11,7%. Nevertheless, currently, Summer 2012 bookings constitute ¾ of all trips sold by travel agencies. It is difficult to draw definitive conclusions from the analysis of the last month’s trend as every week is different – up or down. Customers are probably waiting? Cumulated data show that Winter 2011/12 should end with a positive result due to a significant increase in short haul by about 10%.
The decrease in the interest in self drive segment was caused by a few factors: lack of snow in the mountains at the beginning of the season, long-term weakening of the Polish zloty and a drastic increase in fuel prices what caused a slight decrease of customers” number in comparison with Winter 2011. The sale of Summer 2012 is currently at the high level of last year. It is worth mentioning here that the year 2011 ended with the increase of customers” number by 13,5%, in relation to 2010. PZOT claims and presents it on its charts that a complicated political situation in popular Arab countries, fears in Europe caused by the economic crisis and weak Polish zloty do not have a significant influence on behaviours and preferences of Polish tourists. Piotr Kossowski
Szczecin is an unique space, which is changing for us Szczecininvitesyoutotheadventure. Discoverthecityattractionsthroughoutnewthreeelements: Wander,MysteriousandSzczecinOntheWave. WanderinSzczecin
Szczecin is a city of an active lifestyle. Its unique location makes it a perfect place to take up and enjoy various kinds of sporting activity. Be it cycling, canoeing, strolling, or other kind of activity, everyone will surely find something that fits his or her taste. Not only does Szczecin provide an infrastructure for these purposes, it also gives the opportunity to revel in the unique beauty and charm of its surroundings.
Step off the beaten track to discover Szczecin with all its mysteries. Here you will find places that differ from your average tourist attraction. Awaken the explorer within, delve into the inner being of the city and experience its romantic nature that manifests itself until this day among the hidden places. Discover Szczecin – a city of mysteries.
In 2011 National Geographic published a list of new seven wonders of Poland. We would like to invite you to discover one of them. You will experience the extraordinariness from its gates which are held in Neo-Romanesque style. After crossing them you will only intensify the feeling. Feast your eyes on rare species
Szczecin is not the typical built-up city. It has a large number of green spaces, including parks and forests. You will find the two biggest areas of vegetation – Bukowa Forest and Wkrzańska Forest at the two opposite ends of the city. Feel free to enjoy the charm of the lush green surroundings, and indulge in a walk among nature. You are not a stroller kind of person? How about cycling? Get a bike from a rental shop and take a trip from the city centre to the Bukowa Forest on the eastern bank of the Oder river. The area of Bukowa Forest is one of the highest points in the Szczecin Lowlands – there await you specially-designed observation points that provide a breathtaking panoramic view of the city. With numerous gorges and valleys, the unique geography of the place creates the perfect setting for you to enjoy active outdoor experience and feel the power of adventure. You might also wander around the Szmaragdowe Lake and enjoying it amazing Emerald colour or participate in playing golf at the Binowo Golf Club. It is just few things, which are waiting for you there.
Discover Szczecin – on the Wave. The attractions of Szczecin will make you feel the marine atmosphere before you actually get to the seaside. Begin an incredible adventure and learn about the heart of Szczecin – its port area. Set out on a voyage and discover the city from the perspective of a Szczecin hydrofoil, enjoy the trip that will take you to the beaches of the Baltic Sea and look forward to getting back to Szczecin, as it has a lot more to offer.
Get on a bus that will take you directly to your destination. You can always take a bike with you to enjoy the trip as you ride through the area itself. When you use public transportation, the fare will not include your bike. When you are done exploring the Bukowa Forest, head towards the north-west boundaries of the city to actively discover Szczecin in the area of Wkrzańska Forest. You can get there either by segregated cycle facilities or by public transportation. The unquestionable highlight of the place is the nature reserve as well as a beach situated at the shore of the Głębokie Lake. Moreover, „Gubalowka” sports and recreation facility where during the winter everybody can learn how to ski or „Tarzania” rope course an unique place for those, which are eager for adrenalin. There are still many more incredible places waiting for you.
You may be asking yourself a question – is Szczecin situated at the seaside? No – although being a port city, its culture and nature is heavily influenced by the proximity of the sea. Board one of the ships offering cruises through the Oder river and its basin. You will be surprised how fast the scenery changes. Discover Szczecin – the port city on the rise, discover what makes its atmosphere marine, see the port and the area of the defunct shipyard. What’s more, you will find yourself amidst a pristine landscape, with its astounding variety of wild birds and plants, where everything is so close together. During this trip you will have the opportunity to see a small, but important piece of Szczecin –– best seen from the perspective of water – Venice on the Oder river.
Szczecin is not only dry land. Be active to discover Szczecin and the second longest river in Poland, which diverges within the city into both eastern and western directions to form the picturesque area of Śródodrze, with its numerous canals and tributaries. Take a delight in watching charming sights as you drift towards one of the biggest lakes in Poland – Dąbie Lake, followed by Szczecin Lagoon. There you will find yourself at the heart of Szczecin, where you are free to indulge in water sports. You are a passionate canoeist? The Oder river will prove a real water paradise for you.
There are not only the streets to be found in Szczecin. Just visit the city centre and see for yourself. Be active to discover the city by using more than a hundred kilometres of cycle tracks. These will enable you to reach main city attractions and, most importantly, get in touch with its residents. Should you feel like having some rest, you can always leave your bike by attaching it to specially-designed stands. Thanks to their extraordinariness, splash-shaped and sail-like forms, you will definitely not miss them.
Szczecin offers many places that are worth visiting. Interestingly, for a long time the majority of them have been shrouded in mystery, with only a few people aware of them. Szczecin gives you the opportunity to go on an unforgettable trip into the mysterious world of old tenements. Discover the mysterious nature of Szczecin hidden amongst pre-war buildings. Many of them are decorated with various floral ornaments or interesting face sculptures. Take a good look at them, explore its mysteries because you might not notice their hidden charm. These buildings should not be considered only as masterpieces of architecture, because first and foremost they are places in which special people, such as actors, singers and architects, used to live. What did they have in common? Passion, courage and creativity, which made them go down in the history of Szczecin. It was they who initiated the process that led Szczecin to where it is now, and it is these traits that have laid the foundations for its future. Learn their stories, discover the mysterious Szczecin.
of plants as you walk through abundant pieces of architecture. Discover mysterious Szczecin through its beauty and harmony that are uniting in this exceptional place. Do this either by walking or riding a bike. The method is not important as long as you enjoy the romantic nature of the place. You might be wondering what we are talking about. The answer is – the Central Cemetery in Szczecin (The Gardens of Memory, Longing and Light). Discover the mysteries of the third biggest necropolis in Europe. Explore the mysterious greatness of Szczecin that lies hidden amongst beautiful gardens and buildings. If you decide to indulge in this trip, you will understand why the dwellers of Szczecin choose the Central Cemetery as a great place for a walk.
Still yearning for excitement? No worries – Szczecin has a lot more to offer. Board the hydrofoil and behold Szczecin from the „marine” perspective. Embark on a cruise along the Oder river and enjoy incredible views. Indulge in a fantastic trip through Szczecin Lagoon that will take you straight to the Baltic Sea. Discover Szczecin with its breathtaking sights and feel the foretaste of sea adventure. You need to be quick in taking pictures, as the hydrofoil is fast and, before you notice, the trip will be over. Szczecin has much more to offer, those attraction are only few from those, which you can find in the city. That’s just the beginning of new episode in Szczecin tourism development.
ITB BERLIN 2012
WarmiaandMasuriaisa regionfullofcharm,magic, interestbutaboveallcaptivatingnature.Plains,rolling hillsandmeadows.Sparklinglakes,numerousrives,streamsandcanalswhichformanenormouswaternetwork. Thisterrainwhichisdefinedbypost-glacialknolls,thick brush,immenseforestswherepeoplelivemanykilometresapartfromoneanother.
surfing, speed skating and even scuba diving under the ice. In the snow-blanket woods, it’s possible to follow animal tracks or even come face to face with a wolf or bob-cat. The region is one of the safest in Poland. Ensuring tourists” safety and preserving the environment are our top priorities. We welcome you to Warmia and Masuria, the land of thousands of lakes, wilderness and adventure.
The unique flora and fauna are not the only qualities to attract tourists. This land’s long and stormy history is testified by the number and character of cultural remnants. From burial mounds dating back to 2,500 years ago, ancient Prussian settlements, mysterious sacrifice altars, and pagan stone idols; followed by numerous buildings and ruins from the Middle Ages, the Renaissance and the Baroque Era; and up the technical achievements of the 19th century. Of particular interest is the Elbląg-Ostróda Canal, the only navigable canal in the world with moving slip-ways and the difference in water level of 100 metres. The Romnicka Forests near the town of Gołdap have the „Emperor’s Stones” and farther east the Borecki Forests have herds of wild European bison. But that’s not all – it is also worth seeing the aqueducts in Stańczyki, pyramids in Rapa, many religious sites and sanctuaries, first and second world war fortresses and bunkers in Giżycko, Gierłoż and Mamerki, scenic parks and numerous nature reserves. The unique sites and rich history of this land promises a visit full of surprises. Visit quaint towns and villages, participate in the many cultural festivals and become convinced why some places are so magical. The good tourist infrastructure permits a wide choice of accommodations. Rent a forest cottage or a room in a farm house, go camping, stay at a pension or luxury hotel.
But there’s more – discover Masuria in the winter. Surely the frost air will bring a nip to your nose. The frozen lakes provide the opportunity to go skating, ice-boating, ice windadvertisement
1. Warmia-Masuria is the fourth largest province in Poland. 2. The province doesn’t only include the regions of Warmia and Masuria but also parts of Żuławy and Powiśle. 3. The province has a coastal area where the mouth of the Vistula River flows into the Baltic Sea. Elbląg, Tolkmicko and Frombork are towns which serve as seaports. 4. Warmia-Masuria has the largest lake, Śniardwy, and the ongest, Jeziorak, in Poland. 5. The technology used for the Ostróda-Elbląg Canal is unique in the world. 6. Warmia’s most distinguished citizen was Nicholas Copernicus, who lived here from the age of 30 until he died at 70 years old. 7. The regions” highest point is Góra Dylewska at 312 metres above sea level and the lowest is Raczki near Elbląg at 1.8 metres below sea level. 8. There are over 3000 lakes in Warmia-Masuria of which 1800 are more than one hectare. 9. The lakes cover 5% of the province and the forests 30%. 10. The name, Warmia, goes back many years and originates from the Prussian word „wurmen„(red). The name „Mazury” has described a section of this region since the middle of the 19th century. At that time people from Mazowsze began to settle in the southern part of-then Eastern Prussia and attached the name „Mazury”. 11. The tallest building in the province is St. Nicholas Cathedral in Elbląg at 95 metres.
photo: Anna Tyrakowska
12.Lake Wuksniki, which lies near the town of Morąg, is the deepest in the region at 67 metres deep. 13.The region’s oldest town, Elbląg was founded in 1246; the youngest, Ruciane-Nida obtained the right of self-government in 1966.
PRACTICAL INFORMATION 1. The region posses good bus connections to all the major cities in Germany as well as to France, Holland, Great Britain, Italy, Russia and the Ukraine. 2. Okęcie Airport in Warsaw is 220 kilometres from Olsztyn and the Gdańsk-Rembiechowo is 180 kilometres away. There is a regional airport in Szymany near Szczytno, 58 kilometres from Olsztyn, which serves charter and private flights. 3. There are thirty-seven tourist information offices located in the major tourist area.
Advertisement carried around the globe By creating Mapbags, a Hong Kong based company has launched one of the funniest advertising platforms in the world – these trendy bags cannot only function as marketing tools but also support a very practical aspect. Whether Rome, Prague, Hamburg or Zurich, whether Singapore, Tokyo, Sydney, New York or Rio, MapBags has them all! Meant are the city maps of the trendiest and most vibrant cities in the world, who –simply printed onto the Bags – carry commercials around the globe and therefore become the perfect marketing tool for your company.
Erasable marker included Behind the idea of MapBags and its significant growth, stands Quo Vadis International Ltd, with its headquarter in Hong Kong, office branches on the Chinese Mainland, in Thailand and Austria. Since 2002, the Company produces bags with printed city maps on them, on which customers can pinpoint their company’s location or meeting point and the corresponding directions to these locations. A detailed instruction manual in 16 languages demonstrates how to easily use the marker which is included in every MapBag. In case of a drawing mistake the marker can be simply erased by using the build in sponge.
Small amounts possible However, the city map prints are by far not the only gadget, which the company „MapBags” has used to establish their reputation among their international clients. Since 2005, „MapBags” additionally offers Photo Bags used as conferences bags for meetings, events, workshops and congresses. Besides the company’s logo the Photo Bag can also incorporate indications for special events and/or itineraries. Even for small enterprises, it is the perfect opportunity to display their image advertising. Small amounts from 10 to 500 copies are possible and can be delivered in a short period of only two weeks. Major customers with a quantity order between 5000 and 10000 bags are supplied directly from the manufacturing company based in China. The advantage of MapBags is obvious. The product has multifunctional benefits for its users and in addition to that the bags are fun and trendy. People all ages and genders feel attracted by these entertaining bags, since they can be used for various occasion. This is how they become your indispensable accessory in your everyday life, at your business trip, when on holidays and in all other types of situations. With these qualifications, MapBags has become one of the most stunning mobile commercial platforms in the world.
Quo Vadis International Ltd. Rep. Office Europe Zedlitzgasse 5/188 MBE 1010 Wien/Osterreich tel. +43 676 30 88 000 fax +43 1 512 86 22 firstname.lastname@example.org www mapbags.com
THE LAND OF THE ELBLĄG CANAL – the wonder of technology in nature The Land of the Elbląg Canal is situated in the north-eastern part of Poland and covers the area between Elbląg, Iława and Ostróda. It is a region of vast biodiversity and richness of nature, beautiful landscapes, famous for its monuments of architecture and numerous virgin nature spots, which draw attention of tourists from all over the world.
-September) since 1992. One can also visit the Land of the Elbląg Canal on bike, choosing from 600 km of biking routes. The amateurs of walking can use many special paths and routes, too. The region around the Canal offers holiday cottages, SPA complexes, hotels, boarding houses, farm tourism and camping sites with all kinds of tourist equipment rental companies. Everybody can find something suitable for themselves.
The promotional stand of the Land of the Elbląg Canal has been prepared within maintaining the sustainability of the project „The integrated system of tourist promotion of the region of the Elbląg Canal” financed from the European Regional Development Fund within the Regional Operational Programme Varmia and Masuria for the years 2007-2013. The organisers of the stand are the regional and local governments: Warminsko-Mazurskie Voivodeship and the partner counties of Elbląg, Ostróda, Iława and Elbląg municipality. We invite you to visit the stand of the Land of the Elbląg Canal (the region of Varmia and Masuria) in the Polish national exhibition hall.
photos: Karina Ulewska & Henryk Kropidłowski
The Elbląg Canal is the jewel of this region; it belongs The unique character of the Canal was confirmed in to the canon of Polish tourist attractions. The transport devices that carry tourist boats, yachts and canoes over 2007 by one of the largest all-Polish newspapers „Rzeczthe land are still operational after 152 years and they all pospolita” – in the internet vote of the readers the Canal was classified as one of the Polish Seven Wonders. make it unique on a global scale. In 2008 the Canal was certified by the Polish Tourist The Land of the Elbląg Canal offers numerous possibi- Organisation as the best tourist product, and in 2011 the lities of spending free time for the tourists. Thanks to many President of the Republic of Poland listed it officially as lakes, including the longest Polish lake Jeziorak and the a historical monument. system of the Elbląg Canal, it is possible to take a trip by The assets of the region will be presented during the sailing boat, passenger ship or canoe. The Ostróda-Elbląg Shipping Company (Żegluga Ostródzko-Elbląska) has been International Tourist Fair ITB in Berlin (7-11 March 2012) organising cruises for the tourists on the Elbląg Canal on its own stand „The Land of the Elbląg Canal” as a part (Ostróda-Elbląg, Elbląg-Ostróda) during the season (May- of the presentation of the Varmia and Masuria region in the
Polish national exhibition hall (15.1). Undoubtedly, the greatest attraction of the stand is the model of the Oleśnica inclined plane – one of the five devices of this kind on the Canal that make it possible to transport tourist boats on platforms with system of rails. This allows the boats to cover 100 m difference of altitude between the lakes on the water route.
The project has been co-financed from the European Regional Development Fund’s resources within the Regional Operational Programme of Warmia and Mazury for the years 2007-2013 as well as the Warmia and Mazury Voivodeship’s self-government’s budget.
“Warmia and Mazury – region of United Europe”
Dear sir/madam, No other city in the history of UEFA European Football Championship has ever been this popular. As many as three top ranking football teams have chosen Krakow for their base during the EURO 2012. Leading European teams – the Netherlands, England and Italy will be training on our stadiums. No wonder Krakow is treated equally to host cities, even though no matches will be held here. Krakow owes this popularity not only to its excellent sports and accommodation facilities. Already during initial meetings, representatives of national teams admitted that their decision was to a large extent driven by Krakow’s atmosphere, its uniqueness, reputation and wide range of attractions prepared for our guests. We will not only make sure you can support and cheer your favourite teams in a memorable atmosphere but also spend quality time between open training sessions and matches. And where else to do it if not in Krakow – the city which prides itself on the largest and growing number of tourists visiting every year? I invite you to come and feel the football thrill from June 6 in our Fan Zone located practically in the heart of the historic city center, in the direct vicinity of two modern stadiums, where the Netherlands and Italy teams will have their training sessions. Each day matches will be simulcast on giant screens in the Fan Zone but this is not the only reason why it is worth going there. We have also thought of those who are interested in football a little less – there will be an abundance of sports competitions, various shows, including culinary presentations. I can assure you that when you find time for relaxation from sports emotions, it will be hard to be bored in Krakow. You could spend your free time walking the city’s historic streets or have a coffee in the Main Market Square admiring the Cloth Hall and St. Mary’s Church – some of the best known Krakow sites. I recommend our museums: the Rynek Underground, MOCAK – museum of contemporary art, as well as the museum presenting Krakow under Nazi occupation in the former factory owned by Oskar Schindler whose story Steven Spielberg told in film. Krakow, after all the cultural capital of Poland, will abound in events worth going to in June. Surprising contemporary art in historic surroundings will be presented by ArtBoom Festival, Krakow theatres will unravel their secrets on the Night of Theatres, St. John’s Fair will take you on a journey in time. Selector Festival of modern electronic and dance music on the one hand and the world known Jewish Culture Festival on the other are a must. It is impossible to list all of Krakow’s attractions, therefore it is worth visiting our site www.krakow.pl and checking the EURO 2012 bookmark for practical tips on how to get to Krakow or what events are being prepared. I hope to see you in Krakow soon!
Jacek Majchrowski Mayor of Krakow
ITB BERLIN 2012
Multipurpose ARENA in Krakow
– the new Congress Centre
The project consisting in the construction of a multipurpose arena for 15 000 spectators (with underground parking lot and training arena), which after many years can finally be implemented in Krakow-Czyzyny, within the area of Polish Airmen Park that connects the centre of Krakow with Nowa Huta district and is located near Physical Education University, is an investment warmly accepted by sports circles in Poland, and through the authorities of Polish Sports Associations, also awaited by the international circles. International sports federations, appreciating the prestige and reputation of the
Almost 5000m²ofconferencespace,anAuditoriumready tohost 2100people,a spaciousandmultifunctionalfoyeradaptedforactivitiessuchashostingofexhibitionsandsponsor andexhibitionstands;additionally,thebuilding’sexcellentlocationinthecentreofKrakow– theseareonlysomeoftheassetsofthemultifunctionalICECongressCentrethatisbeing erectedinKrakow,aninvestmentmadebyKrakow’smunicipalgovernment.Itsopeningisplannedfor 2014. The centre will be a modern world class building, meeting the requirements of international congress organisations, as well as the highest acoustic and stage mechanics standards. The high standard of the building will place it among the most prestigious and exclusive congress centres in Europe. Its useable area exceeds 36 thousand.
ICE will have three main halls at its disposition: an Auditorium, a Theatre Hall and Chamber Hall, accommodating a maximum of 2100, 600 and 300 users respectively. Aside from the unique Auditorium Hall, the second biggest Theatre Hall is especially deserving of note: its folding seats will allow the floor area to be increased when being used for banquets or exhibitions. The centre, able to accommodate 200 participants, will also offer a complex of conference halls with regulated moveable walls, a glazed three-floor foyer with a spectacular view of Wa-
wel Castel, and support areas. Around the Centre, a special complex for transportation will be erected encompassing ground level parking lots, a bus and minibus terminal and an area for mobile transmission units, as well as a two-level underground parking lot for 360 vehicles. Travelling from the airport takes about 20 minutes, and from the railway and bus stations, it takes barely a quarter of an hour to get to ICE. The cornerstone for the construction of the ICE Krakow Congress Centre was laid on 28 October 2010. The ICE Krakow Congress Centre will be operated by the Krakow Festival Office. „We would like to attract large international congresses and conferences but also concerts and other cultural events, which couldn’t take place in our city due to lack of proper venue” says Izabela Helbin, Director of the Office. „The centre is expected to significantly enhance the attractiveness of the region as an important destination for the European meetings industry.” The Congress Centre will meet the requirements of international congress organizations. It is actively promoted at leading business tourism trade fairs cross Europe, e. g. in London, Brussels, Frankfurt, and Barcelona. Advanced negotiations are already under way with several contractors interested in using the ICE Kraków Centre in 2015, 2016 and 2017. More information: www.icekrakow.pl
city of Krakow on international market, set their great hopes on the construction of such a sports facility in Krakow and will certainly plan the organization of major sports events in the venue once its construction is completed. The designed arena entirely fulfils technical and organisational requirements for cultural/entertainment events, including major concerts and performances, as well as large conventions, trade fairs and exhibitions. advertisement
The facility shall be adjusted, among others, to the requirements of the following sports disciplines: basketball, volleyball, handball, track and field, ice hockey and figure skating, Futsal as well other disciplines. The design of the arena resembling a huge flying saucer is, in the opinion of many experts, an interesting solution and would attract major sports events also owing to the implementation of special electronic systems by means of which the external panels of the arena can be used as a gigantic screen displaying any pictures and events taking place inside the facility. The innovativeness of the implemented technical solutions are also emphasised by the organisers of international cultural events and artistic shows. The facility will be entirely adapted to house sports and cultural events for the disabled people. Implementing entity: Agencja Rozwoju Miasta SA Completion date: 2013, December – handing over for use. Agencja Rozwoju Miasta SA 31 Florianska Str. 31-019 Krakow, Poland phone: +48 12 429 25 13 fax: +48 12 429 10 40 email@example.com www.arm.krakow.pl
ITB BERLIN 2012
- have fun and feel safe The Police have been preparing for the "Euro 2012" Championships virtually from April 2007, when UEFA President Michael Platini entrusted the organization of the tournament to Poland and Ukraine. From that moment, the police have been burdened with the major part of the responsibility for providing security and order during the event. Police officers must ensure law and order in host cities, on the fans’ travel routes, in the fan zones and means of public transport. Although it is the organizer who is responsible for ensuring security in the stadium, also the police officers will supervise and control the peaceful course of sporting events in the locations.
3xT The 3xT is a new philosophy of Police operations, which will be implemented during the entire Euro 2012. It stands for Troska (Care), Tolerancja (Tolerance) and Tłumienie (Suppression). The first element (CARE) stands for providing the fans with all possible help and support, in the form of informing them about, inter alia, adopted transportation and order-related solutions, facilitation, amenities and possible difficulties. Police officers will be available for help at train stations, airports, as well as transit and access routes to the host cities of the Championships. Police helicopters will monitor the traffic on the main Polish arteries. Law enforcement personnel will be supported in these activities by Border Guard and Military Police officers.
The second element of the adopted operational is TOLERANCE, which shall be perceived as showing understanding towards the fans’ ways of expressing emotions (which are often loud and deviating from the generally approved behaviour), who are expected to "have fun" on the streets of Polish cities. Polish police officers, acting with full observance of the law in force, will not react in a strict and “formal” manner in case of minor offenses; instead, they will seek a dialogue with supporters, understanding the specific, unique atmosphere of this sport feast. The last element, which is at the same time a means of last resort, is SUPPRESSION - quick and professional operations of anti-riot police units, consisting in a "surgical", precise intervention in the cases of mass public disorder situations, including the apprehension of those who break the law and behave aggressively.
Organization and provision of security during the Championships The entire Police are engaged in the preparations for the Euro 2012. Of course, majority of the tasks rest with 10 thousand police officers in the tournament’s host cities, namely in Gdansk, Poznan, Warsaw and Wroclaw, but also in Krakow, where the team and the supporters of the three countries (Netherlands, England and Italy) shall reside, and in the provinces along the border with Ukraine – lubelskie and podkarpackie. The main management and coordination center for the activities conducted by the police for the safety of the Final Tournament of UEFA EURO 2012 will be an Operation Command Center located in Legionowo near Warsaw. I will be a decision-making and information exchange center, providing data on all police operations throughout the country, including in police escorts for the national teams and persons under special protection. The places covered with special police supervision will be not only stadiums, but also so called fan zones developed in Polish cities. People who do not get tickets for matches will be able to watch the struggle of football teams on large, open-space screens and take the chance to participate in the entertainment program prepared by the organizers. And all this in the joyful, merry atmosphere, under a discreet surveillance of police officers.
threats. Police officers from the Spotters Team Polska are deployed to the national team matches both in the country and abroad. During Euro 2012, a dozen or so police officers will act as liaison officers. Their task will be to care for the national football teams staying in our country. In this task, Polish officers will be supported by their police counterparts from other European countries who will accompany both their national representations and organized groups of supporters.
Police officers improve their language skills for Euro 2012 Over 6000 police officers who will ensure safety during the Final Tournament in Gorzów Wielkopolski, Kraków, Katowice, Wrocław, Lublin, Poznań, Gdańsk and Warsaw, took part in language courses under the Human Capital Operational Programme financed by the European Social Fund. Undoubtedly, these trainings will help officers communicate with foreign fans.
Police invest in modern equipment and technologies Preparations for Euro 2012 mark the next stage of modernization of the Police, related to the purchase of modern equipment and accessories. During thetournament,600 marked Mercedes Sprinter vans will appear on Polish roads. Vans will be used by the antiriot police officers from across the country, who protect the law and order during mass events on daily basis. Better management and deployment of police forces will be possible with 13 mobile command units. For the Police’s needs, also 24 ambulances were purchased, as well as weapons and personal protection equipment for police officers.
Polish police officers, while preparing for the world's third largest sporting event, have participated in the project titled "Poland – Austria Bridge of cooperation", whose aim was to gain Austria’s experience and good practices as a co-organizer of the UEFA European Football Championship in 2008. Polish Police also actively attend the works of international bodies dealing with issues related to the security of sports events, with particular focus on football matches. Police officers also take part in meetings of the Football Experts Group under the on Law Enforcement Working Party (LEWP) and, for a several years now, they have been actively participating in meetings of the Think-Tank. Within the cooperation in these fora, Poland has participated in works and consultations related to the development of a safety handbook for international mass sports events. In 2011, Polish Police introduced the institution of spotters. To this day, a couple of hundreds of police officers have been trained, whose job is to provide help and cooperate with the fans, as well as to identify and eliminate immediately any kind of emerging
Guide for foreign fans Especially for foreign visitors arriving to Poland for the Tournament, police officers prepared a special guide titled "Things you should know during Euro 2012." It contains, among others, information on the
rules of behaviour at mass sports events in Poland, the rules for spectators/supporters, information for foreign drivers (legal status, procedures during an accident or collision), hints and guidelines for people coming to Poland with children, information on how not to get robbed and what to do when it happens, as well as useful addresses and phone numbers. Actions taken by the Police are aimed to ensure undisturbed course of the event, together with the highest standards of safety and minimum interference with personal freedom of all Tournament’s participants. tłumaczenie: Piotr Antoniak WWP BMWP KGP
ITB BERLIN 2012
Active Leisure in Poland The natural and geographical conditions in Poland, their quality and variety, permit all manner of sports to be practiced in this country all year round. Mountain hikes, water sports, skiing, horse riding and cycling tourism, these are only some of the many possibilities.
photo: Anna Tyrakowska
Among these many possibilities everyone should find something to suit their capabilities and tastes. The organisation and infrastructure of Polish sports is modern and is constantly improving. The hotel and gastronomical sector is well developed and this is a goo opportunity of combining an active way of spending free time with comfortable accommodation facilities and good Polish cuisine. The best of both worlds!
Horseback riding is one of the oldest, carefully cultivated traditions in Poland. It is worth looking at this phenomenon. This process of erudition can begin during the most important and most prestigious European auction of Arab blood stock horses in Janow Podlaski, where among the bidders amongst many other wealthy celebrities, Charlie Watts, the Rolling Stones drummer, is regularly present. It is in Janów, where the famous bay El Paso stallion, one of the most expensive horses in history was sold for around one million dollars.
Poland is a dream come true for kayakers. River beds paved with stones and those wonderful, twisting lakes just waiting for audacious adventurers. And for those more curious there are always the water labyrinths of Narwia and Biebrza. For the lazy, the Radunia lakes are spread out to explore in a gentler manner.
The Łódź Horse Trail, that will have been completed by the end of April 2012 in the Łódź Region, is the longest route for horseback tourism in Europe. It is 1817 km long and has been divided into 59 sections within two loops (internal and external). In order to facilitate the planning of the trip and adjusting its length to one’s abilities and physical disposition. The Łódź Horse Trail gives you an access to over 200 horse riding centers and 21 resting places equipped with everything necessary during stops and resting. On the Łódź Horse Trail you will also find more than 1000 tourist attractions related to different domains and areas of interest e. g. churches, palaces, monuments. Modern technological solutions will allow you to plan your trip via Internet on the Łódź Horse Trail website: www.wsiodle.lodzkie.pl e.g. select the route or book an accommodation. In selected Tourism Information Centers along the trail you will also be able to rent GPS navigation devices which will be monitoring your position. In case of accident, information will rapidly reach the local rescue teams. The Łódź Horse Trali is a modern product catering for the needs of 21st century visitors. Everyone who is looking for unconventional, unique tourist offer, will find here attractions meeting their expectations. The Łódź Horse Trail is a part of the „Tourism in the saddle – infrastructure of an innovative and unique tourism product” project, the beneficiary of which is the Łódź Voivodeship. The project is co-financed by the
Exploring underground tourist routes An un-earth experience is not just a challenging adventure, but also an excellent idea to learn about both conservation and history in practice. It boasts great enthusiasm and popularity among tourists, who are keen on its uniqueness, mystery and excitement it evokes.
In Poland, there are over 70 underground tourist routes such as caves, old mines and dungeons, building constructions under old towns, post military areas, bunkers and more. Many kept closed for years are now regularly made accessible to the public. Each and every one of them, though might seem alike to
The underground tourist routes in Poland can be grouped according to their origin or original use into caves, mines and shafts, middle-age dungeons and underground stores, post-military objects, etc.
Poland is an ideal holiday destination for water leisure enthusiasts – her mild sea coast and an interconnected network of navigable lakes, rivers and canals provide perfect conditions for all sorts of water sports. This is probably why the sailing tradition in Poland remains very strong and Polish sailors count among the best in the world. The sailing season in Poland opens in early May and closes towards the end of September. During the summer months sailing clubs and schools organise cruises and training courses, which enable wannabe sailors to gain hands-on experience and sailing knowledge that is necessary to obtain sailing certifications of the Polish Yachting Association (PYA). Mind you, if you are looking to hire a sailing boat in Poland – whether inland or offshore, the prerequisite is that you hold a PYA certificate of competency. Alternatively you can hire a boat with a qualified skipper at the helm.
photo: Anna Tyrakowska
There are about 150 kayaking routes and 10 000 paddle friendly lakes in Poland – nowhere in Europe will you find such a dense network of waterways. Among the most popular and best equipped (equipment rental, stores, camp sites) are those on the Czarna Hańcza, Rospuda, Krutynia, Drawa, Brda, Wda and Drweca rivers. A kayaking excursion is a great opportunity to see historical hydro-technical sites (passing through the lock on the Augustowski Canal, a part of the Czarna Hańcza Trail, is an unforgettable experience) and through unspoiled, untamed nature. Bird watchers are particularly enchanted by the labyrinths of waterways on the Narwia and the zigzagging of the Jegrznia and Biebrza and Plocizna, fast as a mountain creek. Kayakers looking for that special, intense experience should go down one of the three true Mountain rivers, best suited for kayaking. For example the Białka running through Tatry and Podhale – horrifyingly cold, rushing, foamy and strewn with granite rocks. The Week of Wild Waters on the Dunajec and the Poprad rivers in Beskid Sadecki, in June is a mountain kayaking moment not to be missed.
photo: Silesian Tourist Organisation
photo: arch. The Łódź Horse Trail
Poland is famous not only for its pure blood Arabs horses. Hucul horses from Gladyszow, though inconspicuous, are very patient, gentle and brave. They are the cousins of the Polish ponies which can be seen in the Roztocze National Park and in the research station in Popielno in Mazury. Huculs are great therapists and they don’t have any problems climbing the gentle hills of Lower Beskid.
constant visitors, make an unforgettable first impression. Each is unique, scented with secrets, spirit of old tales, thoughts of legendary rulers and inhabitants dating centuries back. But there is so much more to it than just educational aspect as the un-earth experience kicks off imagination, and encourages even more in-depth exploration. Most can be visited all year round as they preserve relatively constant temperature, protect from heat in the summer and from freezing in winter.
European Union from the European Regional Development Fund as part of Innovative Economy Operational Program.
The Masurian Lake District is a true mecca for all water sport lovers and sailors, who go there to explore its countless lakes and canals, especially around the towns of Mikołajki, Giżycko and Węgorzewo. The Masurian Lakeland is the largest and most varied inland waterway in Poland with over 15 percent of the area covered by water and a beautiful landscape of verdant rolling hills, poppy fields and tracts of forest, which are home to many unique plant, bird and animal species. Inland sailors also find relaxation and leisure in the picturesque Augustów Lake District as well as on the Lakes Solina, Żywieckie and Charzykowskie, which host major national and international regattas and sailing events in the summer and turn into natural skating rinks suitable for ice sailing in winter time. For coastal and offshore sailing it is best to head for Poland’s Baltic coastal ports (Świnoujście, Kołobrzeg, Ustka, Łeba, Władysławowo) or for the port cities and towns on the Bay of Gdańsk and the Bay of Puck (Hel, Gdynia, Gdańsk, Jastarnia, Puck). This is where most Polish sailing clubs and schools are based and this is where private yacht charter companies have their offices. The infrastructure along the Polish sea coast is getting thicker and better every day, with examples such as the newly built marina in Sopot and the recently renovated marina in Gdynia, which can now accommodate more boats than before. Polish coastal ports are great spots for international regattas and sailing festivals but more importantly (from a sailor’s point of view) they are convenient starting points for distant offshore trips in the Baltic, whether to Germany, Denmark, Sweden or Finland. Source: www.en.poland.gov.pl, www.poland.travel
Sulęcin is a dream place for people who like active forms of leisure and direct contact with nature. Apart from the beautiful and unpolluted environment, excellent bicycle routes, hiking routes and Nordic Walking routes, the Commune of Sulęcin also atracts tourists with its architectural monuments. The most beautiful places in the Sulęcin Region are the "Lubniewsko Wilderness" Nature and Landscape Complex and the areas around the Buszno and Buszenko Lakes in the Łagowsko-Sulęciński Landscape Park. The joint length of the bicycle routes around Sulęcin equals approximately 360 km. They include quite easy routes as well as routes intended for record-seeking bikers. All of them are a perfect place for the observation of surrounding nature. One of the most unique routes is the Głaźnik and the Red Stream route, where you can find some natural features of historic importance such as the Dove Stone and Goat Stone, and further on an impressing railway viaduct at the Frog Eye, the picturesque Red Stream Valley and the cliffs of the Żubrowski Ravine.
a paradise for bikers
Due to the extended and very well developed network of bicycle routes, Sulęcin is referred to as THE CYCLING CAPITAL OF THE LUBUSKI REGION. Every year the town hosts many events for cycling tourism fans. The most important of them is the International Cyclists' Convention, in which cyclists from Poland, Germany, Denmark, Holland, Ukraine and Sweden have participated for 17 years. Every year about 1000 permanent participants take part in the International Cyclists' Convention, and their number is growing every year. Apart from the perfectly prepared routes of various difficulty levels, its organizers offer also a bicycle cross, races, bicycle acrobatics shows as well as communal feasting at a bonfire and a raffle with attractive prizes.
Town Office in Sulęcin ul. Lipowa 18 69-200 Sulęcin www.sulecin.pl
ITB BERLIN 2012
Museum of Sports and Tourism Museum of Sport and Tourism in Warsawwasestablishedin 1952.Itis one of the oldest museums of this typeinEurope.Since 2005itissituated in the building of the Olympic Centre. The new exhibition entitled „The History of Polish Sport and Olympic Movement” was opened on 5th November, 2006. In the last yearMuseumhadthemajorsuccess onthefieldofinternationalactivity. Afterthreeyearsofintensiveeffort, Museumwasunanimouslyadmitted to the International Network of MuseumsofSportbasedinLausanne in Switzerland. Today only 15 cultural institutions from all over the world are the part of Olympic Museum Network,amongothers:RiodeJaneiro,Cologne,Barcelona,Seoul,Amsterdam, Cairo, Helsinki, Beijing, XiamenandTartu. The Museum collects various material evidences concerning in a significant extent the Polish sports. They are sport trophies – medals, tokens, badges, cups, sports and tourism stickers as well as coins, flags, pennants and emblems, dresses, sports equipment, travel accessories, sports and tourism posters, artist works with sports subject and a philately. Among over 47 thousand exhibits there are sport souvenirs and trophies connected with outstanding personalities of the Polish sports. The Museum of Sports and Tourism since a very beginning of its operation was creating a Library which was made available to readers in 1959. Visitors has access to the more than 17 thousand books from the following areas: museology, history of arts, history supporting sciences, ethnography as well
as catalogues, bibliographies, dictionaries and encyclopedias. Most of the collection is written in Polish but certain ones were published in English, German, French, Russian. The Library also contains archival materials associated with the Polish sports – diplomas, identification cards, letters, announcements, postcards, calendars and ex libris. The Museum has in its history more than two hundred temporary exhibitions, presented in its own premises and in other places in the country and abroad. In addition to the activities of the exhibi-
tion area, Museum leads a broad educational activities for children and youth: lessons at the Museum, the educational workshops and art competitions. Purpose of this activity is to bring closer the kids to the world of sport, as well as to the history of the Olympic Games. Celebrations of the Jubilee of the 60-years anniversary of the Museum are
culminated in October 2012. Museum is hosting the international scientific session, at which the most important historians of sport are going to present their papers. From 17th January to 6th April Museum of Sport and Tourism invite visitors to the exhibition entitled „Russian football in posters and documents” hosted by courtesy of the Moscow Museum of Sports. During the period of 8th March – 26th April Museum presents „Festival of football”, where you will see documentaries showing the greatest moments of Polish football. „Kids for the football stars” is another series of events for the youngest where
the culmination will be the artistic competition linked with the exhibition „Soccer seriously and merrily”. This event will be organized jointly with the Foundation „Children and Art”, Art Museum in Warsaw and the Urban Centre of Culture in Pruszków. „The Nineteenth Review of Alpinist Movies” named after Wanda Rutkiewicz, will take place between 11th and 13th
May, and it is the perfect event for lovers of adrenalin and risk. There are going to be presented the most interesting footages from the expeditions to the highest mountains in Himalayas. This year’s theme of the review is „20 years without Wanda”. Due to the upcoming European Football Championships Euro 2012 Museum has took part in the „Night of the Museums” with the special „Football Night” event on 19th May. For fans of football, we provide a mass of attractions including demonstrations of freestyle football, in which the top players will show masterpiece in football training. One of the best events in time for Euro 2012 will be the exhibition „Art Football”, showing the images based on photos of dynamic football play on the Polish and Ukraine arenas. On 28th May everyone with an access to the internet can see the online exhibition „Soccer in Polish Art”, showing the artwork of various artists such as: Wlastimil Hofman, Pawel Dadlez, Ewa Maria Krynicka Anto, Alexander Turek and many others. Du ring the Cham pion ships, the Museum will cooperate with institutions of culture, which has prepared a rich program for Euro 2012. In the Palace of Culture and Science in Warsaw there will be a special „fan – zone” in which you will be able to obtain the necessary information regarding to the footbal games. The Museum of Technology is going to present the exhibition „Football technical tricks”. In this so important year of the 60th anniversary, the Museum of Sports and Tourism in Warsaw warmly invite you to take part in the program specially prepared for this occasion.
ITB BERLIN 2012
Museum of Sports and Tourism 4 Wybrzeże Gdyńskie Str. 01-531 Warszawa, Poland Ph.: +48 22 56 03 780 Fax: +48 22 637 15 01
ITB BERLIN 2012
Ukrainian Stadiums Donb assAren ainDonetsk Key figures: Capacity – 51,504 Seats for disabled – 196 Parking slots – 986 Opened – August 29, 2009
Three years ago an UFO appeared in Donetsk. „The flying saucer” (as the Donbass Arena is called by the locals) landed in the city center. A park covering 25 hectares grew quickly near it with 77,000 plants, half of them – roses. The Donbass Arena figured in history as the first Elite stadium in Eastern Europe. Moreover, the arena was the first EURO 2012 venue to be put into operation. In late August 2009 there was a grand opening ceremony with a concert by American R&B-singer Beyonce. The construction of the stadium lasted for three years (2006 to 2009). The arena was designed by ArupSport, which once created such stadiums as Manchester City (England), Allianz Arena (Germany), Sydney (Australia). The Donbass Arena is distinguished among other European top stadiums by its oval shape, and entirely glass facade. The roof of the arena is tilted from north to south, repeating the contours of the landscape that enhances the natural lighting and ventilation of the field. External illumination of the facade makes the stadium shining like a diamond at night. In addition to UEFA modern stadium requirements that meet the unspoken rule of three „S”: safety, security, service, the Donbass Arena owner added another „S” rule – special atmosphere, bringing a new level of comfort and service for viewers. This feeling arises due to 100% visibility of the football pitch from any point of spectator stands. Unique is also the innovative technology of the arena. Firstly, the LED screens on the southern and northern stands whose square makes 92 meters each. Secondly, stand infrared heating system, which can increase the temperature in the stadium bowl by 12-14 degrees, compared with the temperature outside the bowl that will provide a greater comfort for fans in cold weather. The stadium operates 53 fast food outlets, fan cafe, 4 „silver” bars, 3 restaurants („Diamond”, „Platinum” and „Gold”), media cafe and lounge bar. All of these catering facilities can generally take 1,830 guests. The Donbass Arena is potentially viewed as a stadium to host the finals of the Champions League and Europa League. At EURO 2012 the arena will see 5 matches: three Group D matches, with two of which involving the Ukrainian national team, as well as quarter- and semifinals of the completion
NSCOlimpiyskiyinKiev Key figures: Capacity – 70,050 Seats for disabled – 150 Parking slots – 248 Opened – October 8, 2011
NSC Olimpiyskiy – it is not just the EURO 2012 main venue to host the tournament final, but it is also the largest stadium at the European championship. More than 70,000 fans can be seated on the stands of the renovated arena, though during the tournament itself UEFA will use only 68,055 seats. Reconstruction of the stadium, which lasted more than 3 years, kept its current authentic embankment of the lower and
second concrete tiers of the grandstands. The new stadium combines an 80-year sports history of Ukraine, European experience and sophisticated technology. In turn, the arena’s upgrade has made the NSC unique – Europe's largest membrane roof (48,000 meters). It is made of fiberglass, covered by teflon on both sides, – fire-resistant, heavy-duty, self-cleaning and transmits 12% of light. 640 transparent bowls embedded in the roof give the pitch the necessary amount of sunlight. At the same time, the roof covers 100% of seats. The Olimpiyskiy – it is a multipurpose sports arena for both football matches and athletics competitions of international level. The „Queen of Sports” offers eight racetracks, sectors for the long jump and throwing the javelin, hammer and drive, shot put, and areas for pole vaults and high jump. The stadium is equipped with the two largest LED displays in Ukraine – 103.36 square meters each. The arena has 608 floodlights that light up the field and the stands with a total capacity of 2,400 lux. The stadium operates 42 fast-food outlets and a 560-square-meter restaurant. The NSC is one of the two stadiums, along with the Arena Lviv, to have been built with funds of central budget. Accordingly, the government took personal control of development and implementation of a sports complex marketing program. It is also planned, in addition to sporting events (football, athletics, boxing), to conduct on the arena concerts, mass-cultural events, entertainment shows. The NSC operating team pays much attention to business events that can be held in several halls („Citius”, „Altius”, „Fortius”, „Sprint”, „The Hall of Champions”, etc.) that are located in the conference area. On that day, along with the grand show, the viewers saw a performance by the global star Shakira. One month later – 11 November – the stadium hosted the first football event – a friendly between the national teams of Ukraine and Germany. With Ukraine and Germany sharing an enthralling 3-3 draw, an attendance record was set on the refreshed Olimpiyskiy – the game was attended by 69,720 spectators. The arena is waiting for new records in June and July 2012 with the NSC to host five EURO 2012 matches – three Group D games, a quarter-final and the UEFA EURO 2012 final itself.
Key figures: Capacity – 34, 915 Seats for disabled – 104 Parking slots – 4,500 Opened – October 29, 2011 Only two events – the official opening ceremony and the first game – were enough for the football community and respected officials from UEFA to name the Arena Lviv the most comfortable stadium for fans among those that will be presented at EURO 2012. Lack of racetracks, as well as specially designed stands structure provide the maximum effect of the spectator on the pitch. The Arena Lviv is one of the newest stadiums in Europe, respectively, the facility is equipped with modern technology that will long remain relevant. During football matches, concerts and entertainment events the sports arena of Lviv will seat 33,00034,000 guests. In addition, an extensive area around the stadium can host here the largest in western Ukraine sports and entertainment shows, festivals and concerts that can be attended by more than 120,000 people. The Lviv stadium is designed for 34,915 seats, of which 408 – for business guests and 192 in VIP-zone. Additionally, during EURO 2012 the arena will offer 522 seats for media representatives and 104 for the disabled. All seats for spectators are placed under the roof, part of which will be transparent. One of the features of the stadium is its promenade, which will separate the flows of visitors between the first and second tiers of the arena. This section mainly houses dining and sanitary zones. Simultaneously, the promenade – it is an important link in the system of movement and safety of spectators.
During football matches and other mass events the guests are offered 19 fast food restaurants, located on the promenade of the Arena Lviv and seven fast food restaurants in the outer perimeter of the stadium. A total number of staff in hospitality area – 300 persons. The arena’s western stand has a five-storied administrative building. There are rooms for players and coaches, press center, conference room, area for VIP persons, premises for the organizers of the championship, as well as many commercial areas. The new stadium is located in the southern part of Lviv. This location advantageously combines the sports and shopping center with important functional areas of the city. Approaches to the stadium – five new roads from the streets of Stryjska, Vernadskoho and Kiltseva doroha. During EURO 2012 the Arena Lviv will host three Group B matches.
MetalistStadiuminKharkiv Key figures: Capacity – 38,633 Seats for disabled – 102 Parking slots – 2,850 Opened – December 5, 2009
Following the reconstruction of the Kharkiv arena, which lasted two years (2007 to 2009), the Metalist stadium became known as a „spider.” This nickname comes from the architectural features of the stadium, whose roof is supported by 24 towers resembling the tentacles of arthropod, which are placed around the bowl. This know-how of Kharkiv designers, with the roof not based on the grandstand body, provides its endurance. The roof can withstand an earthquake measuring 8 magnitude. Notably, the roof covers 100% of the grandstands and weighs 3,500 tons. One of the features of the arena is that the project for its reconstruction was performed in association with business in the face of DCH president Oleksandr Yaroslavsky and the government, which funded the facility with the budgets of different levels. The modernization has touched all parts of the complex: the south grandstand was added, the eastern one was rebuilt, and the northern and western – were reconstructed. In turn, the employees saved the facility’s objects that are monuments of architecture. The reconstruction of the Kharkiv arena was aimed at creating a modern multifunctional sports and entertainment facility. During the upgrade, new racetracks by the Italian company Mondo were laid here for athletes. After its refurbishment, the Metalist stadium has become a modern sports facility, which has main and additional football fields, six gyms, a medical and rehabilitation center, a hotel for athletes. A five-storey building – hospitality area is located outside the western grandstand with locker-rooms for football teams on its ground floor. Press center and media zone – on the 2nd and 5th floors. Between them – on the 3rd – a restaurant for 360 seats. The 4th floor is intended for VIP – sky box guests. Of the total stadium seats, 506 seats are designed for VIP, 102 – for disabled people, 900 – for the media. The refreshment for EURO-2012 affected primarily technical equipment of the arena. The stadium set two Barco displays and e-advertising line from the same company. During the reconstruction, four old lighting posts were dismantled. The new lighting system is placed directly on the roof of the stadium. Now the field lighting is 2,400 lux. To provide the power needs of the stadium a 500 kW electric substation was built here. In 2010, the football field was renovated on the Metalist with a new natural turf from the world famous STRI firm, worth € 3 million. The first game of EURO 2012 on the Metalist Stadium will be staged June 9, 2012. The arena will take three Group B matches. Source:ukraine2012.gov.ua
ITB BERLIN 2012
Drinks Polish vodka is respected all over the world, and not without good reason. In Poland, the drink even has its own museum. The unique Museum of Distilling in Lancut stands next to one of the country’s most modern distilleries. For a long time, Poland has competed with Russia to be known as the motherland of the „fiery water”. The first document in which the term „vodka” appears dates from 1405.
A journey to explore the tastes of Poland will lead you to rediscover the times when the same lands were occupied by people of different nations: Jews, Lithuanians, Ukrainians, Tatars. The cultural contributions made by these peoples included their special culinary traditions. This variety is noticeable on Polish tables even today.
Belvedere, Chopin, Luksusowa and Biala Dama are the purest, best-distilled elite brands, but it is also worth trying some of the flavoured Polish vodkas: Goldwasser, Krzeska, Starka, Zoladkowa Gorzka, Jarzebiak Izdebnicki or Zubrowka, drunk with apple or pear juice or maybe served with raw cucumber (a cocktail offered by the Mleczarnia club in Wroclaw). Home-made liqueurs and meads are also becoming more and more fashionable. The Poles like to drink vodka in very effective and spectacular fashion – in shots. The most famous, Wsciekly Pies (Mad Dog), consisting of vodka, raspberry juice and a drop of Tabasco, originated in Szczecin. Although we are famous for strong alcohol, we tend to prefer weaker drinks for every day. The oldest Polish brewery, in Lwowek Slaski, has been operating continuously since 1209 and produces an exceptional unpasteurised ale. Beer-lovers also value the unique brands available only locally, such as Noteckie, Brackie, Zywe, Rycerz and Ciechan. In some towns, such as Wroclaw, there are also mini-breweries, which brew beer on the premises.
Ancient recipes are still kept alive in Poland. Just go to Podlasie, where you can try the typical Lithuanian kibiny, potato kartacze stuffed with minced lamb and kindziuk, an original dried sausage. In the vicinity of Sejny, you will find traditional sękacz, a delicate-tasting and unusually-shaped cake fire-roasted on a spit. In the Lublin area you can sample the old Polish pierog bilgorajski, a potato pancake baked with cottage cheese and buckwheat groats. Never leave Podhale without taking with you some of Poland’s most famous cheese, the smoked oscypek made from ewe’s milk to a recipe borrowed centuries ago from wandering Romanian shepherds. It is also worth being tempted by other delicacies from the Podhale family of dairy
Poland also has its vineyards. The tradition of grape-growing in Zielona Gora dates back to the 13th century, and its results can be seen during the annual September grape harvest. The town also has Poland’s only Museum of Wine. source:www.poland.travel
TTG Polska Sp. z o.o.
produce: the mild bundz, the spicy bryndza or the very healthy żętyca, whey made from ewe’s milk. Małopolska is also famous for the smoked sausage called kiełbasa lisiecka, produced since the 1930s in Liszki near Kraków. It is hard to imagine Polish cooking without soups, such as borsch, consommé and mushroom soup. Among the best known is żur na zakwasie, made of fermented rye flour and particularly popular in Silesia, and the highlanders’ kwasnica, a goose consommé with threads of sauerkraut.
For dessert we recommend pierniki (gingerbread cakes) from Toruń (Kujawsko-Pomorskie). These are perhaps Poland’s most representative confectionery product, with a tradition going back to the Middle Ages. The cakes, smelling of honey and spices and baked in many different shapes, have been presented on special occasions to important personages, including emperors, Nobel prize winners and presidents. Other towns have also developed their own distinctive bakery produce. Kraków has its pretzels covered with sesame and poppy seeds, also called by their Jewish name of bajgiel. Kazimierz Dolny is known for its onion rolls and yeasty cockerels, while Poznań (Wiekopolska) has its St. Martin Croissants, crescentshaped cakes baked on November 11 for the day of St. Martin, the city’s patron saint.
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Let yourself be surprised with the quality of Biedronka. Come to Biedronka and discover that you do not need to overpay for high quality. Biedronka offers high quality products at low prices each and every day. Nine out of every ten grocery products sold by us come from Polish producers. We offer carefully selected vegetables, fruits, good quality Polish milk, meat and many other high quality fresh products â€“ all at low prices everyday. That is why Biedronka is gaining the trust and appreciation of an ever increasing number of Poles. This is the secret of our Biedronka!
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