REFRESH YOUR SOCIAL MEDIA FEED! Try something new
by Scott Chidgey North East ISD Communications Social Media Marketing Coordinator
It’s 2021 and the world is in desperate need of a REFRESH — including our social media feeds. Social media is a quickly changing landscape, and with daily algorithm tweaks, it always will be. Now, add the ‘COVID-19 and Election’ effects as you try to communicate your district’s message in ways that resonate. Well, good news; there is hope! In order to keep parents, teachers, students and community stakeholders interested, you need to LISTEN. Take a closer look at your social media analytics. What posts were shared, commented on or liked the most? After taking a look at your analytics for the past year, find common themes. Did the posts focus on students, teachers, fine arts, bond improvements, etc? North East ISD in San Antonio, has more than 60,000 students and 9,000 employees and guess what major theme we found resonated with our audience? INNOVATION. Our news stories and posts that highlight the innovation within our district resonated with parents, students and tax payers who want to see their money at work. Innovation is one of several pillars that we have built our brand and social media strategy around — and it has worked. So, take an hour or two to REFRESH and dive into your analytics. What posts are working? What do they have in common? From there build four to six pillars. All posts will spotlight one, if not more of your pillars. There are great stories coming from campuses across your district, but if the story doesn’t fall under your now proven pillars—you may want to think twice about if it is worth posting. At first this is difficult. But as you see your pillars become a sort of ‘cheat sheet’ it will be easy to know if a post is worthy of your social media space.