How to put YOU back into focus by Patti Pawlik-Perales Communications Coordinator Alamo Heights ISD
A
s communications leaders, we are always focused on others! Crafting and creating that heartfelt story, connecting this reporter with that great kid, writing, photographing, videotaping, tweeting and posting the stories that share who we are as a school district. Every day, we work to create experiences for our students, our staff and our community that are memorable and meaningful. It is fabulously inspiring. Creative. (And, exhausting.) So how do we keep the momentum and harness the power of the moment for ourselves? We commit to “Finding the Me in Moments.” I found great life lessons in the book, The Power of Moments, by Chip and Dan Heath. In the book, the authors explore why certain brief experiences can jolt us and elevate us and change us — and how we can learn to create such extraordinary or “defining” moments in our work and life. A defining moment is a short experience that is both memorable and meaningful. In their research, authors Chip and Dan Heath found that these defining moments were made up of one or more of four elements:
Elevation
Defining moments rise above the everyday. Moments of ELEVATION transcend the normal course of events, they are literally extraordinary.
Think
A love letter. A ticket stub. A well-worn t-shirt. A haphazardly colored picture or card from your child.
42 Winter 2021 | www.TSPRA.org
