Website Speed Performance: The average real estate brokerage in the 2013 Online Performance Study boasted a speed of 5.02 seconds for every page load. The high in this portion was 9 and a half seconds with the low a blazing 2.7 seconds.
User Engagement on Real Estate Websites Several statistics can be highly related to a user’s engagement and satisfaction with a website. The most indicative is the average time spent on the site. To benchmark your site against the average of real estate brokerages consider this: The average time a consumer spent on a real estate brokerage site was 5 minutes and 25 seconds with the absolute best coming in at 9 minutes and 45 seconds. Alternatively, average pages per visit can a bit more loosely be related to user engagement. In some situations brokerages may choose to display properties in a format that doesn’t count every new property as a new pageview. In those settings the user engagement can be a bit misleading if strictly choosing average pages per visit. Consider the following: The average pages per visit on a brokerage website was 7.15
Operating Systems Breakdown Remember the age old question—Mac versus PC? Well it’s just not that simple anymore. Here is the breakdown by percentage of the top operating systems of brokerage website visits:
Operating systems used by brokerage website visitors Windows: 62% Mac (desktop version): 15% iOS: 16% Android: 9%
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REAL Trends 2013 Online Performance Study