1 minute read
10. Oldfluencer
Next Article
Future occupation no. 10: Oldfluencer
Why this occupation is needed
People in Sweden are getting older and their time as pensioners is being prolonged. The image of a pensioner is beginning to change, and today retirement does not mean sitting at home, but can instead be the start of a new active period in life. For example, many older people are now active in social media where they share their lives and inspire others to embrace a more social and active lifestyle.
Examples of tasks
•Inspire others to embrace a more active and social lifestyle • Test and assess products and services • Create social venues
Examples of skills • PR & communication
Key takeaways
•Self-testing enables individuals to have more control over their health, but increases the need for help with interpretation of data and coaching to • modify behaviour. Implementation of precision medicine increases the number of skills needed in healthcare, including IT, health economics, ethics and philosophy, as well as the need for collaboration involving various • skills and occupations. An increase in digital participation is an important tool for reducing social exclusion among older people.
