The Board of Directors

TruStone’s mission is to engage, educate and inspire our members to achieve lifelong financial well-being. The role of your board of directors is to execute that mission by collaborating with management to build an effective business strategy.

There are many possible pathways to success. After careful consideration, your board chose two:

The first is Strong Financial Performance. Credit unions, like TruStone, are not-for-profit financial cooperatives. Unlike for-profit banks, we exist first and foremost for the benefit of the members we serve. Too often that is confused with the notion that strong financial performance must be sacrificed to deliver true member benefit.

On the contrary, it is a strong balance sheet that enables us to better serve you. A healthy bottom line can be reinvested in the credit union, providing you with more branches, better services, competitive pricing, and digital convenience. Further, our financial strength enables us to maintain a financial institution that is safe and secure. As recent high-profile bank failures test the public’s confidence in their financial institutions, our members can be comforted by the fact that TruStone is a well-capitalized, well-managed credit union.

Our second pathway to success should come as no surprise: Strong Member Value. With over 210,000 members choosing to do business with us, member value can be defined many different ways. To many, we deliver value best with a welcoming branch atmosphere, responsive team members, and dedicated loan officers.

A growing number of members prefer to do business with us without the human touch, utilizing our popular digital and mobile services. These members see value in convenient applications, consistent access, and user-friendly tools. In 2022 TruStone launched new programs designed to simplify vehicle refinancing, to effortlessly send and receive money to friends and family, and to provide fast and timely communication with your mortgage loan officer.

And there are many more ways to define value: A healthy return on your federally insured investment. Credit and debit cards that reward you for your loyalty. A neighborhood credit union that reinvests in our communities with a generous foundation and a commitment to financial education.

Your board of directors is confident that our chosen pathways can work in harmony to achieve our mission. We routinely see evidence of it, regularly reviewing measures of financial performance and member value. We also know, however, that this is a mission without an end. We can always do better, and we will always strive to do so. This is our commitment to you.

John Christenson CHAIR

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