COMMUNITY ENGAGEMENT
National Trust volunteers celebrated National Volunteers Week with an event at Samson House. Photo: NTWA.
Volunteers The recruitment of a Volunteer and Place Officer has allowed the Trust to consolidate the management of its significant volunteer program. The implementation of an effective recruitment strategy and regular communications programs have seen 100 new volunteers recruited over the last financial year. This brings the total to over 450 volunteers involved in a wide range of tasks including meeting and greeting visitors, assisting with gardening and landscape maintenance, helping to host a range of events and a variety of administration tasks. A grant from Volunteering WA for National Volunteers Week meant our volunteers' efforts were recognised and celebrated at events at Samson House, Fremantle and the ANZAC Centre, Albany.Â
Marketing and Communications The National Trust has been working on developing an enhanced digital footprint focusing on website and social media improvements. Clear and consistent communication has seen the social channels grow in followers with a diverse range of ages now engaged. This allows the National Trust’s messages to reach a new and diversified audience. Using the digital channels to promote activities and take the audience on a journey with the National Trust will create advocates, resulting in increased membership numbers and event attendance. The National Trust continues to contribute to monthly eNewsletters and The Trust, the National Trusts of Australia magazine.
"The implementation of an effective recruitment strategy and regular communications programs have seen 100 new volunteers recruited over the last financial year."
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