THE ULTIMATE SALES LElTER
overhead). We believe that real cures for arthritis are just around the corner; you can help get us there! With our Telethon on Channel 10, we will benefit from their superior production capability, involvement of their popular celebrities, and advance promotional opportunities. Our Telethon will be on for several hours immediately before and again immediately after an NBA Basketball Game, which we believe will increase our viewership. And, of course, we're mixing our live, local show with a "feed" from the National Telethon, featuring major Hollywood entertainers. Everything points to our highest, most responsive viewership ever! You'll be in good company, too, with local and national sponsors like: Thrifty, Sears, Allstate, Greyhound, Prudential and Procter 65 Gamble. To summarize, you have an opportunity to
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1. Help a good, worthy cause
2. Gain valuable TV exposure and publicity 3. Get all the benefits with little or no money out of your present budget-we'll work with your employees to raise the funds! 4. Possibly have exclusive position, if you act quickly 5. Have complete, step-by-step assistance from our staff
Why not give me a call; let's arrange a meeting where I can personally explain the different "standard opportunities" available and then "brainstorm" with you about the best way for your business to participate. There's no obligation, of course, and certainly no pressure, but, together, we just may figure out the perfect situation for your business. Thank you for your consideration, Joel L. Beck Telethon Chairman for the Arthritis Foundation
Letter reprinted with permission of Dan Kennedy (writer) and Joel Beck, former telethon chairman, Arizona.