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Where Rodeo meets rodeo

2011 Media Kit

Innovation and forward thinking has always maintained a lead and an edge. At tCmag we believe in both and practice what we preach.


Saddle Up! trueCOWBOYmagazine is a bi-monthly, full color, provocative lifestyle magazine with a stated mission to raise awareness of the plight of the wild mustangs & burros in the USA. And some eyebrows, with our beautiful cover models whom we affectionately call our “Buckle Bunnies”. • trueCOWBOYmagazine is starting an advertising revolution by combining two demographics into one provocative magazine. We offer three exciting circulation outlets for you: Print, Online and Apple app for iPhone & iPad and are currently developing our app for the Android and Smartphones as well. Three outlets, one great rate. • tCmag is a western lifestyle magazine, that not only targets our niche demographic of cowboys and cowgirls, but also includes city slickers, urban cowboys, and readers who are simply just attracted to the lore of the west. • Our combined demographic has mass appeal and creates huge crossover potential for advertisers. tCmag allows advertisers to reach new audiences and broader markets in a single advertising venue. • We’re advocates for the wild mustang, no matter what side of the fence you’re on regarding Mustangs, we keep readers up to date with the latest in Mustang and western lifestyle news. • We appeal to true Cowboys, Cowgirls, horse enthusiasts and the “urban cowboy”. We are glmarous, rugged, sexy and informative.

Mustangs are icons of the west and our living symbols of freedom. A portion of our proceeds support www.ispmb.org

Unique & Provocative

Go ahead, take a peek! Our unique platform offers mass appeal to both male and female consumers with purchasing power! Our readers not only love horses, but love the romance and lore of the chic Western lifestyle! We cater to well-educated, active consumers motivated to find the best products, services, apparel, entertainment and more! tCmag offers great articles along with stunning pictorials featuring tCmag’s exclusive “Buckle Bunnies” and Wild Mustangs, our magazine is easy to pick up and very hard to put down!

Meet our readers: • • • • • • • •

66% posses a college degree Average household income of $185,000 38% have a net worth over $500,000 80% make or influence purchasing decisions Average home market value of $549,000 22% own two or more homes Average of 30 nights per year in a hotel Own three vehicles

data compiled from the American Horse Council

Horse Ownership is a Luxury!


Our App Ranks #1!

in 7 Countries!

tCmag’s Apple iPhone/iPad App boasts a number 1 ranking in 7 countries and is in the Top 50 in the U.S. Apple Store! With additional potential global circulation to 80 million iPhone owners, further enhanced by Apple’s projected sales of 28 Million iPads in 2011. We’re currently developing an Android and Blackberry App to include in our digital corral.

Estimated print readership: 10K Apple iPhone & iPad App Worldwide Internet Distribution Eblast: 25K+ Additional Online Distribution Worldwide via social media and equine networks PUBLISHER: Equine Angle 15030 Ventura Blvd., Suite #19-629 Sherman Oaks, CA. 91403 (818) 642 4764 www.truecowboymagazine.com

The publishing industry has gone “viral” with digital online and app publishing and experienced an exponential rapid rise of over 372% since 2007*. This format continues to climb the charts with the daily advancement of technology. It makes great sense economically for both advertisers and publishers as digital publishing enjoys international circulation without the cost of printing, distribution and fuel surcharges, lower ad costs, and naturally, the green effect. With digital publishing there exists the increasing valued asset of global eblasted circulation, global key word search engine circulation, “live” ad commercials, archived back issues, and email forwarding to friends and potential clients, all at enormous savings passed on to you, the advertisers. Another outstanding advantage of digital publishing is hot-linked ads, web-addresses and contacts linked directly back to your websites to drive traffic instantly to your websites, or called right from your ad page, for potentially increased sales. A very strong asset unique to this format making it a leader over print supplementing it. We service our 25,000 member database directly along with our social networking presence on Facebook, Twitter, Linked In, In addition to the myriad of social “internet-worked” western lifestyle sites. We offer SEO circulation and service over 200 global search engines. Whether you prefer to sit down with a cup of coffee and a traditional glossy magazine or are the techy-type that likes to peruse via your computer or hand-held device, tCmag is hard to beat and even harder to put down! *Gilbran Digital Reporting


Right Neighborly Rates

C

reate your campaign with us!

We tailor make your tCmag ad campaign specifically for you and also offer full service :30 & :60 second “Live Commercial” ads linked to your digital ad pages. For Print, Digital Edition and Apple App Versions:

Frequency/ Size Spread (2 pg) Billboard Full Page Half Page Third Page Fourth Page

Single call call $2000 $1200 $800 $625

2-5 time

$1800 $1000 $700 $550

6 time

$1500 $800 $600 $475

For Digital Edition and Apple App Versions only:

Frequency/ Size Spread (2 pg) Billboard Full Page Half Page Third Page Fourth Page

Single call call $1000 $700 $650 $550

2-5 time

$800 $675 $600 $500

6 time

$750 $650 $550 $400

Issues: Dec/Jan 2011 Feb/Mar 2011 Apr/May 2011 Jun/Jul 2011 Aug/Sep 2011 Oct/Nov 2011 Dec/Jan 2012 Bi-monthly Features: • Wild Mustang Pictorial • Buckle Bunny Pictorial • 20A • i-View Interview • Good Reads • On The Juke Box note: features subject to change at publisher’s discretion.

Banner website links are FREE with annual contracts for the duration of your advertising contract with us. Call us, lets talk about your goals!

“VISIBILITY BREEDS CREDIBILITY”


Sizes & Specs Spread

Trim: 16.75” x 10.875”

Pull Bleed to: 17” x 11.125”

Billboard

Trim: 16.75” x 10.875” Pull Bleed to: 17” x 11.125”

Premium Pages • Inside Front Cover, page 3, page 5, page 7, Inside Back Cover & Back Cover. • Annual contract only, first come-first served, call for rates & availability. • Fold-outs & blown-in insertions also available.

Fourth-Vertical

1/4 Vertical (Non-Bleed) 3.5” x 4.675”

Third-Square

1/3 Square (Non-Bleed) 4.625” x 4.625”

Full Page

Trim: 8.375” x 10.875” Pull Bleed to: 8.625” x 11.125”

Half-Horizontal

1/2 Horizontal (Non-Bleed) 7.125” x 4.675”

Half-Vertical

Trim: 4” x 10.875” Pull Bleed to: 4.25” x 11.125”

Deadline: • 15th of the month preceding the issue. Example, for Feb/Mar issue, artwork is due Jan 15th. Ad Materials: • High Resolution, 300 dpi, press ready pdf files preferred. • We can accept In Design, Photoshop & Illustrator files also (ensure file is flattened and all fonts/images are embedded, no crop marks). • Please build document to correct size. • Color must by CMYK, no spot or Pantone Colors. • Please include your company name in the file name. • All ads are hotlinked directly back to clients website in digital and App versions for added exposure, traffic, direct visitors and potential product or service sales. Press Release: • MS Word .doc attachment • Photos as .jpg attachments

Send Artwork To: • calamity@truecowboy.com


The Devils in the Details

t

rueCOWBOYmagazine...

is the coolest, hottest lifestyle magazine with a stated mission online, Apple app, in print and always en fuego!

Premium Pages:” Contact us for premium page availability and rates. Inquire about our

design: www.silverbuckleservices.com (c) ‘10-’11, photo’s” Bristol MacDonald, Terry Fitch

monthly ad specials, discounts and free added value incentives. Call us to find out what they are and how they help stretch your advertising budgets. Remember, product branding is key to your success, sales will follow.

Live” Commercial Ads:

Contact us for :30 & :60 spot ad insertions. We also offer full service HD production.

Yup, we’re working our hoofies to the quick to gain the edge and the best global exposure for our clients, our readers and our mission raising awareness and support for a living symbol of freedom, Our wild Mustangs, an American Icon! And did we mention our stunning Buckle Bunnies!

Call for more info & inquiries, here to help! “Calamity” Cate Crismani Calamity@truecowboymagazine.com (818) 642 4764 photo: Bristol MacDonald


photo: Terry Fitch


tCm Saddle Up with Us! “Calamity” Cate Crismani

(818) 642-4764 calamity@truecowboymagazine.com trueCowboymagazine

Equine Angle Marketing & PR 15030 Ventura Blvd, Suite #19-629, Sherman Oaks, CA 91403 - www.truecowboymagazine.com


trueCOWBOYmagazine Advertising Media Kit