The Line Plan India
LINE PLAN
SEASON: Spring/Summer 2014
STYLE #
SP/SU JAN
FEB
Quantities
Quantities
NAME 140021 Bob 140022 Bob.B 140023 Liam.B
TOTAL
1900 1800 1900 5600
1700 1600 1500 4800
Fall/ Winter
SUMMER MAR
APR
MAY
JUN
JUL
Quantities
Quantities
Quantities
Quantities
Quantities
1300 1200 1100 3600
3300 2700 3400 9400
3950 3460 3650 11060
2800 2600 2750 8150
AUG
SEP
Quantities
1700 1640 1600 4940
Quantities
1850 1700 1800 5350
2500 2200 2800 7500
OCT
HOLIDAY NOV
DEC
Quantities
Quantities
Quantities
2700 2400 2850 7950
3000 3000 3150 9150
3300 3200 3500 10000
TOTAL 30,000 27,500 30,000 87500
Wholesale
Wholesale
Cost
Cost
Per Unit
Total
Per Unit
Total
$ 1,290,000.00 $ 1,196,250.00 $ 1,305,000.00 $ 947,812.50 Average
$ 13.74 $ 13.98 $ 13.71 $ 10.36
$ 412,200.00 $ $ 384,450.00 $ $ 411,300.00 $ $ 301,987.50 $ Average Average
$ $ $ $
43.00 43.50 43.50 32.50
Margin 29.26 29.52 29.79 22.14
CHANGE HERE Margin Cost Range 1 Range 2 Range 3
Liam S. Style # 140011
Benjamin Style # 140012
Benjamin P. Style # 140013
Bob Style # 140021
Bob B. Style # 140022
Liam B. Style # 140023
Bobbie P. Style # 140001
Bobbie. Style # 140002
Liam C. Style # 140003
75% $9.19 $10.19 $10.39
El Salvador
LINE PLAN STYLE #
SEASON: Spring/Summer 2014
NAME 140011 Liam.S 140012 Benjamin 140013 Benjamin.P
TOTAL
Fall/ Winter
SP/SU JAN
FEB
SUMMER MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
HOLIDAY NOV
DEC
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
2000 2100 2130 6230
1650 1600 1800 5050
1300 1850 1700 4850
2700 3300 3250 9250
3450 3550 3460 10460
2600 2500 2640 7740
1400 1600 1610 4610
1600 1700 1760 5060
2200 2300 2350 6850
2400 2500 2300 7200
3000 3400 3350 9750
3200 3600 3650 10450
TOTAL 27,500 30,000 30,000 87500
Wholesale
Wholesale
Cost
Cost
Per Unit
Total
Per Unit
Total
$ 1,155,000.00 $ 1,350,000.00 $ 1,470,000.00 $ 993,750.00 Average
$ 13.94 $ 13.87 $ 14.10 $ 10.48
$ 383,350.00 $ $ 416,100.00 $ $ 423,000.00 $ $ 305,612.50 $ Average Average
$ $ $ $
42.00 45.00 49.00 34.00
Margin 28.06 31.13 34.90 23.52 Margin Cost
Range 1 Range 2 Range 3
81% $7.19 $8.19 $8.39
Bangladesh
LINE PLAN STYLE #
SEASON: Spring/Summer 2014
NAME 140001 Bobbie.P 140002 Bobbie 140003 Liam.C
TOTAL
Fall/ Winter
SP/SU JAN
FEB
SUMMER MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
HOLIDAY NOV
DEC
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
1350 1240 1400 3990
1160 1050 1200 3410
1250 1300 1400 3950
2600 2550 2400 7550
2700 2800 2650 8150
2900 3150 3030 9080
3000 3040 3150 9190
2600 2800 2950 8350
1940 1850 1700 5490
1800 1500 1500 4800
1700 1820 1670 5190
2000 1900 1950 5850
TOTAL 25,000 25,000 25,000 75000
Wholesale
Wholesale
Cost
Cost
Per Unit
Total
Per Unit
Total
$ 975,000.00 $ 962,500.00 $ 950,000.00 $ 721,875.00 Average
$ $ $ $
$ 171,500.00 $ $ 166,250.00 $ $ 170,500.00 $ $ 127,062.50 $ Average Average
$ $ $ $
39.00 38.50 38.00 28.88
6.86 6.65 6.82 5.08
Margin 32.14 31.85 31.18 23.79
Justification for the Line Sheet
According to men’s shopping behavior, they will buy shirts when they need to update their wardrobes, replacement purposes, or need something new or specific to wear for special occasions like family reunions, weddings, and graduations. Astir P.’s customer will buy more product in general during the Spring/Summer season, particularly April, May, and June for weddings, the graduation season, holidays like Mother’s Day, Father’s Day, and Easter, and other occasions where men have to dress more formally and potentially wear suits. November and December marks the holiday season for gifting and company holiday parties. Men, their significant others, friends, and others who influence purchase decisions increase their shopping behavior. Women and significant others will buy long-sleeve style gifts for their professional man. For longer sleeves, the highest number of units will be sold during the Spring and Holiday season for reasons listed above. The lowest amount of units are in July and August due to the purchases made in the previous months and the fact that men tend to wait until those items need to updated or replaced before purchasing again. Other contributing factors to the decrease in units include hot weather and decrease in the number of U.S. holidays and formal occasions during the summer.
Margin Cost
Range 1 Range 2 Range 3
85.90% $5.19 $6.19 $6.39
140011 140012 140013 140021 140022 140023 140001 140002 140003
$ $ $ $ $ $ $ $ $
5.50 5.34 5.48 5.73 5.77 5.67 5.08 4.90 5.05
Astir P.’s short sleeve styles are considered as more “seasonal” products. Sales will be higher through April to August when the weather is hotter and men seek short-sleeve styles for increased outdoor semi-formal social activities. Sales will be lower throughout the rest of the year as men purchase long-sleeve styles for professional, more formal wear and wait until the next season to replace or update their short-sleeve wardrobes.
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