Highlights of Accomplishments 2013 Acted as local producer of Mumford & Sons Gentlemen of the Road Stopover festival managing communications, logistics, volunteers, and much more. Volunteer coordination efforts generated $37,000 in donations to local non-profits. The economic impact of the event is estimated to approach $20 million. » Welcomed 9 new first- floor businesses to downtown Troy: 3 Weird Sisters, Mojo’s Bar & Grill, Bottle No. 121, Country Bulk Barn, Photos at Six, the Mayflower Arts Center, In the Patch Design, and Pinkies Up Tea House & Patisserie.
» Organized, managed, and staffed information booth for three-day Great Ohio Bicycle Adventure (GOBA) directing visitors to downtown Troy for shopping, dining, and entertainment. » Worked to prepare downtown businesses to maximize the marketing and revenue opportunities for both GOBA and GOTR. » Provided a merchandise shuttle for GOBA riders’ downtown purchases (to finish line in Urbana). » Organized, funded, managed, and promoted a weekly Downtown Troy Farmers Market with over 40 vendors on 13 Saturday mornings. Thousands of shoppers visited the market over the course of the summer. » Organized, funded, managed and promoted Sculptures on the Square -- the Seward Johnson outdoor sculpture exhibit featuring 20 bronze “life-like” sculptures. » Organized, funded, managed and promoted Friday Night Summer Concert Series.
» Organized, promoted, and hosted Heritage Ohio’s statewide quarterly revitalization training.
» Produced, funded, and distributed an updated Walk-In Business Map Card.
» Presented at the Ohio Conference of Community Development (OCCD).
» Designed, funded, produced, and distributed two new marketing brochures—a Downtown Dining Guide and a Downtown Shopping Guide.
» Provided individual social media counseling to downtown business members and promoted downtown businesses using social media tools.
» Participated in the development of the new Miami County brand— Home. Grown. Great.
» Coordinated destination marketing of downtown with » Coordinated and promoted three the Dayton City Paper through Picnics on the Plaza youth concerts. a monthly four- page insert, “Destination Troy”. Insert » Organized, funded, managed, provided feature articles specific and promoted Taste of Troy to downtown Troy businesses festival featuring 14 restaurants, and events and 12 full page live music, and 4,000 guests. . color advertisements promoting downtown. Circulation 135,000 per » Organized, funded, managed, month—total 1,620,000 for year. and promoted downtown’s Hometown Halloween which attracted over 1,000 children and their families. » Organized, funded, managed and promoted downtown’s Hometown Holidays -- Troy Grand Illumination featuring a parade, lighting of the Christmas tree on the Square, carriage rides and more. 10,000 estimated attendance.
» Coordinated cross-promotional and joint advertising opportunities to help downtown businesses promote themselves in a costeffective way. » Recruited and coordinated 18,305 hours of volunteer time for TMS in 2013.
» Beautified downtown with 50 potted flower arrangements through the Planter Program. » Spearheaded economic development efforts to fill vacant storefronts by acting as the available space clearinghouse. This led to several key additions to downtown.
» Received Main Street accreditation from Heritage Ohio for 2012. » Partnered with dozens of organizations, individuals, and businesses to offer free downtown public events. Received sponsorship funding and donations from more than 100 local entities. » Participated in monthly Mayor’s Roundtable with key downtown stakeholders. » Increased Troy Main Street membership by 68%.
Looking Ahead to 2014 attract businesses to the area. In addition, we plan to assist downtown businesses by:
» Implementing a new façade improvement grant program for a targeted area of downtown.
» Preparing businesses to maximize marketing and sales opportunities at the Strawberry Festival.
» Providing guidance and advocacy in addressing problems and issues.
» Seeking out and taking advantage of new destination marketing opportunities for downtown.
We will continue to present public events aimed at bringing people » Destination marketing of downtown to promote the district; downtown Troy through social and we will work to retain and media, radio, and more.
» Acting as the “available space” clearinghouse to match new businesses with property owners.
» Incorporating the new Miami County brand into marketing materials, including a new logo.
In 2014, Troy Main Street will continue to manage traditional events and initiatives related to our mission to “coordinate the efforts of all those working to make downtown Troy a vibrant place to live, work, play, and invest.”
» Directing businesses to existing services and resources.
» Launching a new Troy Main Street website to promote all downtown special events, businesses, available space, and amenities.
» Organizing and planning the outdoor exhibit Sculptures on » Bringing back the popular event, the Square 2015. Troy Streets Alive. » Advocating for the return of » Completing a business a world class music festival for retention survey. downtown Troy.