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100 ideas that changed marketing
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shareability
The rate at which information spreads online is fantastically high today. A video posted on YouTube can accumulate thousands of views in a few hours. A single
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tweet can be shared with people all over the world and make the evening news. Same with images, blog posts and other interactions on social media. With the increased shareability online content travels much farther that it was ever able to just a few years ago. This is drastically changing the game for marketers as it enables us to think of new avenues for sharing remarkable ideas.
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For instance, you can add a level of shareability to all your marketing assets, including blog posts, email communication, web pages, ads, etc. Think of ways to make your content more engaging so that you increase its chances to spread online.
www.Hubspot.com
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