Display Book by Tristan Dummer

Introductory Studies

Contents My Journey Home

p. 4 - 25

Life and Death

p. 26 - 38

Through the Letterbox

p. 39 - 63

Gallery Visit

p. 64

Seminars and Tutorials

p. 65

Digital Workshops

p. 66 - 71

Library Exploration

p. 72 - 73

Book Binding

p.74

Bibliography

p.76

My Journey Home Seminar Notes

Introduction This display book will show my thoughts, ideas and processes for the assignments completed during the Introductory Studies Unit. I aim to show a progression in my technical abilities and methods of visual communication. The first assignment set was My Journey Home, where I had to create a personal response to my journey to and from university based on the style of a map. The second assignment was Life and Death which required me to visually reinterpret two images to appear on the back of a lorryâ&#x20AC;&#x2122;s doors. The left side was to represent life while the right represents death. Through the Letterbox, was my last assignment where it was imperative to read through articles (Article 3) and research a chosen topic and inform the chosen target market about the issue through a medium that would fit through a letterbox.

I broadened my thoughts and decided to look at other types of maps and ways to visually communicate maps and map styles. I like the idea of using organs to map my journey and link my body parts to represent different factors and characteristics of my journey. However, I feel the topic and idea wonâ&#x20AC;&#x2122;t directly correlate to my thoughts along the route. Another idea would be to look at sounds and actions, possibly even weather conditions and population densities. This will be explored throughout the assignment.

My Journey Home Idea Generation

My Journey Home Current Examples

From existing works and examples, I was influenced to create a design that was very different yet SPECIFIC to myself. Use of scale was always going to be key which meant my data gathering had to be precise and exact. Without the use of Google, I was inspired through the help of Andy to use books and how to use the libraryâ&#x20AC;&#x2122;s resources to find relevant books and articles. My target audience is most likely going to be students as my journey will most likely be specific to myself but the journey would appeal to students that regularly take the bus to and from university and hopefully it will effectively and visually communicate my intentions to answer the brief.

My Journey Home Idea Generation

Using shapes and ideologies of circles joined together by lines might be an interesting way to illustrate my own personal journey. This could maybe be done by dividing my findings

into sections and gathering data as shown on the page to the right. I could maybe look at dividing the sections up and using pictures to represent each occurrence.

My Journey Home Primary Research

I looked at different methods of transportations and modes of transport that require some sort of mapping system to get around. There were also other factors that

came into consideration about what happens on these journeys such as playing music or listening to conversations. These formed sound waves and could be explored.

My Journey Home Idea Generation

This was the front cover of the map book. The pink hues and use of lines and circles to join everything and reflect some sort of mind map is something that I will use as inspiration in my final design.

The pink line of the U1 is the basic shape of my route to and from university. This is the shape I will look at using in my design to make it a more personal and specific response. However I would make it more geometric to fit my design.

My Journey Home Idea Generation

The left page shows the start of my data gathering and which locations I could analyse. The right is a

basic idea generation of using symbols and type to represent each location/ stop.

My Journey Home Initial Ideas

This idea focused on using a heat map style design where I focused on using the colours (red, orange, yellow, green and blue) to represent the density on frequency of occurrences and populations within each area.

Firstly, I looked at the movement of the bus and how frequently it reached the speed limit, slowed down and stopped. Every time the bus stopped I seemed to get distracted by what was happening at each location. This could potentially be documented to make my journey a more personal response and meet the brief.

After doing my first trip to uni I found that there were not enough factors to obtain enough data so I looked at more factors as you can see on the bottom left.

This idea works relatively well but the use of a heat map does not directly link to stopping and going. I could potentially use the idea of how many times the bus stops and visualize it in a different way, which will be explored throughout my development.

My Journey Home Initial Ideas

This idea focused on mapping the human body in relation to my journey.

I thought this was smart but I did not like the fact that the idea did not match my thoughts on my journey home. I will however, use the idea of having something represent my journey.

My Journey Home Feedback and Research

From the first crit, I gathered that my idea did not communicate anything and just looked aesthetically pleasing. The scale was disproportionate and I was advised to research into colours and adjust the scale to create a balance.

Complimentary colour contrasts are something I will explore based on feedback in my crit and the semiotics seminars.

My Journey Home Speed Designs

I looked at different shapes and their geometric positions to lead the viewers eye from one point to another to further emphasise my story.

My Journey Home Development

Using 3D blocks could be a cool idea to make sections bold and important. This was inspired from the seminar about semiotics.

My Journey Home Development

Looking at different shapes and styles for the final design. The idea is to follow the same shape as the bus route on the map as shown in my primary research.

My Journey Home Development of Final Design

I originally looked at the design as being just one colour and only one out of the four shapes. As a visual aesthetic I found that the design looked better as a four. However, the design did not effectively communicate and

show the message i was trying to get across. I could maybe change this by using a key and developing the design further, as I have done.

The design is still slightly confusing and shows no communication. I explored the idea of using a maze as finding my way to university was slightly confusing. However it is not that evident without an explanation.

This shows that a key is imperative and a less complex design with fewer shapes and line thicknessâ&#x20AC;&#x2122;s will help make my journey more specific and effectively communicate my intentions.

HOME

2 JOURNEYS 7 STOPS SQUARE SIZE IS TIME SPENT. HARSHER COLOURS COMMUNICATE POPULATION DENSITY AT EACH STOP. OPAQUE SHOWS JOURNEY HOME. NOTICEABLE CHANGES IN WEATHER SYMBOLIZED BY CIRCLES.

My Journey Home

Final Design

AUB

My Journey Home Alterations

HOME

2 JOURNEYS 7 STOPS SQUARE SIZE IS TIME SPENT. HARSHER COLOURS COMMUNICATE POPULATION DENSITY AT EACH STOP. OPAQUE SQUARES SHOW JOURNEY HOME. NOTICEABLE CHANGES IN WEATHER SYMBOLIZED BY CIRCLES.

AUB

During my final submission for this assignment, I was encouraged to alter the colours to make them more approporiate and link directly. Therefore, I used the colours of the bus that I take to and from university. The colours and pallette do appear fairly feminine so I could maybe alter it again slightly.

HOME

2 JOURNEYS 7 STOPS SQUARE SIZE IS TIME SPENT. HARSHER COLOURS COMMUNICATE POPULATION DENSITY AT EACH STOP. OPAQUE SQUARES SHOW JOURNEY HOME. NOTICEABLE CHANGES IN WEATHER SYMBOLIZED BY CIRCLES.

Experimenting with a more tonally contrasted design could make a more bold statement as it encourages the viewer to look at the density of the tones as well as the size. AUB

End

Life and Death Seminar Notes

Life and Death Idea Generation

Life and Death Initial Ideas

I started looking at ways to convey a 3 three dimensional illusion to take the viewer on a journey. This idea was based on the seminars with Amanda on Semiotics and creating illusions. In a sense, inviting the viewer into the scene. Some of the ideas are quite controversial and touchy but I personally feel it would make the viewer think twice, although it could be less provocative and forward. Based on the feedback, the ideas were good but I think I might look into other subject areas such as animal cruelty. From this idea generation Iâ&#x20AC;&#x2122;ll take on the idea of portraying one image that leads the viewer from left to right, just like the movement a car would take, if it were to overtake.

Life and Death Development

Life and Death Research

Life and Death Crits and Feedback

Life and Death Final Design

The idea was to portray an elephant going from its natural habitat to the zoo where it would spend the rest of its life in captivity, similar to that of death. The use of temptation and encouragement would trap them in a place they didnâ&#x20AC;&#x2122;t want to be in, just like that of overtaking a car and crashing

Based on the feedback I received, I was advised to look at incorporating a method that encouraged the elephant to go, somewhat like a motive, but also show what the consequences would be if they took it. Almost as if it was risk they were willing to take.

Life and Death Final Design

End

Through The Letterbox Article 3 Summary

Inequality is slowly increasing and economic recovery

Growing Inequality could be a factor that triggers

is slowly favouring the wealthy. The poorer have

recession. Bottom half of population only account for

suffered more and will continue to struggle even

1% of global wealth.

more during financial crisis.

Global wealth is now up to $263tn, which has more

China now has more people in top 10% of global

than double since 2000 ($117tn).

wealth holders. This could be due to population

UK was the only country in the G7 that recorded

size and their rapid growing economy. The rich are

rising inequality in 21st century

getting richer and the poor are getting poorer.

Big divide in society and rising inequality in poorer

Credit Suisse report shows that a person just needs

countries means difference between “children getting

$3,650 to be among wealthiest part of world citizens.

an education and sick people getting life saving

$77,000 required to be part of the top 10% global

medicines” – Oxfam’s head of Inequality, Emma Seery.

wealth holders. $798,000 for top 1% global wealth

France Italy and UK are only countries in G7 to show

holders.

rising inequality since 2007.

Wealth income ratio on same level as great depression (level 6.5)

Through The Letterbox Briefing

Through The Letterbox Idea Generation

Current examples looked at current affairs and how our taxes are going towards the wrong expenses. I could maybe look at informing the public or chosen target market about certain topics or issues that not many people are clear about, for example, Tax avoidance and evasion or even working conditions in multi-national companyâ&#x20AC;&#x2122;s.

Through The Letterbox Idea Generation

Looking at ways about how I can show a divide between rich and poor. This said, I have come to the conclusion that the rich over shadow the poor so I divided to use a sticker with an image or graphic idea being layered above the less fortunate representation to show their dominance.

This idea does not however, show what people are going to do and has no destination so I will develop the idea of showing a divide throughout the assignment.

Through The Letterbox Research Definition of Inequality:

Factors to look into: - Poverty - Distribution of wealth - Inequality - Government and the G7 - Wages and Incomes - Tax Rates (Fluctuations) Population sizes and demand could also be factors that come into the equation. I might decide to look into how China are expanding at such a rapid rate and how the divide between rich and poor is expanding rapidly.

http://www.oxforddictionaries.com/definition/ english/inequality

https://wetheeconomy.com/films/the-unbelievablysweet-alpacas/

Summary of short film: Those who come from wealthy families and high socio-economic classes are likely to thrive off their families connections and remain wealthy. Your qualification is not all that important and it is more about your connections and who you know. The minimum wage is not matching the rate of inflation and therefore the poor are getting poorer and rich are getting richer. Fluctuations in market forces and Government policies are factors that are causing a rise in inequality.

Through The Letterbox Research The rise in inequality has occurred from a variety of factors: The rich in the use are becoming richer which has led to the gap between socio-economic classes widen in the last decade. â&#x20AC;&#x153;There are now 44 dollar billionaires in Britain, compared with eight at the start of the century, while the number of people whose net worth is at least $50m (ÂŁ31m) almost quadrupled to 4,660.â&#x20AC;? This potentially suggests that the rich are working together to improve their wealth and are networking amongst each other.

http://www.theguardian.com/society/2014/oct/14/ uk-inequality-wealth-credit-suisse

Zero-interest-rate policies have benefited the wealthy as they are more likely to invest into the stock market, Widening the socio-economic gap. Increasing the gap could potentially lead to economic downturn and a possibility of recession, thus leading to a forever growing gap.

Since the financial crisis, those who are less fortunate have paid the price and suffered from inflation and other economic factors along the lines of taxation. Globally, the top 1% of the richest people own more than 48% of the worlds global wealth. This rise in inequality could potentially indicate recession is to happen.

http://online.wsj.com/articles/ feds-yellen-says-extremeinequality-could-be-unamerican-1413549684

Through The Letterbox Research No country in the world where woman earn more than men. Italy and Israel are most evident. Scandinavian countries such as Denmark are a lot closer and improved. Could have pressure groups get involved for equal rights. http://money.cnn.com/2014/10/27/news/economy/global-gender-pay-gap/ The time for equal pay to occur would probably be around 81 years according to The Guardian. WEF shows that the UK is slipping further down the rankings of gender inequality. This could possibly be a result of culture and increases in foreign workers. However, it could also be a result of the economy and the effects it has where any kind of pay or more important than earning equal amounts of money between genders

Gen

der

Ethics Socioeconomic classes

http://www.theguardian.com/commentisfree/2014/oct/28/guardianview-gender-inequality-uk

me Inco Work i Cond ng ition s

Through The Letterbox Research

http://www.theguardian.com/technology/2011/apr/30/ apple-chinese-workers-treated-inhumanely Apple Factory workers in China treated inhumanely with excessive working hours and draconian workplace rules. They are also asked to sign an â&#x20AC;&#x153;antisuicideâ&#x20AC;? pledge Public humiliation in work place if performing badly. Very few days off when there is high demand, e.g. When the first ipad came out workers were only given one day off in 13 days. Excessive overtime was also an issue with a legal limit of 36 hours a month. One payslip showed a worker doing 98 hours of overtime.

http://www.theguardian.com/technology/2012/aug/21/applemanufacturer-foxconn-improves-safety

Through The Letterbox Idea Generation

Looking at different ways to communicate a hierarchy and process from start to finish.

I also looked at ways I could fold the product to make it fit into a letterbox.

Through The Letterbox Idea Generation

Using food chains and animal structures to show a sense of importance or superiority.

The food idea works well as it slightly links into the fact that less fortunate people struggle to afford food.

Through The Letterbox Idea Generation

Looking at ways to present my design and how to visually attract the customer.

My intentions are to make the product interactive to make users feel like they have been thought about.

Through The Letterbox Idea Generation

Another idea would be to show how the wealthy are somewhat controlling the less fortunate people.

This is shown by a wealthy man with a morphed hand as a face to show that he is providing for the less fortunate person.

Through The Letterbox Development

I started to develop the tear drop into the shape of a hand and explored the use of having one object

also show another image behind it. That said, I would need to produce some sort of abstract artwork.

Through The Letterbox Development

Developing the figures for my final idea and slowly starting to look at incorporating the

user into the design. However, raising the middle finger might be a bit too vulgar.

Through The Letterbox Development

Exploring the movement and method I could use to raise the middle finger.

The idea might not work as it would narrow the target market down and might be too complex.

Through The Letterbox Development

The raised fist would hide behind the piece of card in the middle if this idea was to work. However, it is quite

controversial and forward. This would also be a problem if a young child were to open the postbox and check the mail.

Through The Letterbox Layout and Measurements

I made a mini mock-up of my final design to test the idea and see if it works. The pull tabs would end up folding and becoming flimsy so I will extend the length of the insert to make the design appear more rigid and structured.

The idea with the two silhouette figures works well and will be on my final design. They are bold and simplistic and clearly demonstrate the message of giving but the user is the one who controls that link by pulling each card.

Through The Letterbox Layout and Measurements

Through The Letterbox Crits and Feedback

Through The Letterbox Final Design Development

Through The Letterbox Final Design

The divide between socio-economic classes is forever increasing. The rich are simply getting richer and the poor, poorer. In 2013 alone, ÂŁ24bn was lost due to tax avoidance and evasion. This shows the wealthy are avoiding taxation to increase their wealth which leaves the lower classes struggling more. So far the richest 1% own more than 50% of global wealth which puts into perspective how the vast majority of the population are incresingly struggling through economic downturns. The more the divide between socio-economic classes expands, the more likely a recession is to occur. The more prosperous people and organisations have teamed up with other mergers and globalised themselved to benefit from cheap labour such as Foxconn in China who treat workers in many inhumane ways. Suicide nets and overtime hours of up to 92 hours have been recorded. Cheap labour increases their profits and they get richer while the less fortunate struggle. However there is some good as shown below.

InequalIty

Most generous Philanthropists (2013) Bill Gates ($74bn) Givings 2013: $1.9bn Total: $28bn Warren Buffett ($58.7bn) Givings 2013:$1.8bn Total: $25bn George Soros ($20bn) Givings 2013:$763mn Total: $10bn Mark Zuckerberg (ÂŁ23.4) Givings 2013:$519mn Total:$549mn The Walton family ($144.4bn) Givings 2013: $432mn Total: $4.6bn

End

Gallery Visit Disobedient Objects

Introductory Studies Lecture, Seminar and Tutorial Notes What is Graphic Design? Communicating and making sense through visual language. “Judging a book by it’s cover” Graphic Design is never neutral and things are always emerging and coming up. Visual Culture Non-verbal communication: The ability to read people through body language is key. Visual Culture - when you see something, you see what it means. Phenomenological and hermeneutic ( stresses the importance of the role of the individual consciousness in understanding). Seduction of Advertising Sony Bravia TV AD - Engaging - Bouncing Balls - Informative - Gentle - Full of Life and Colour Cadburys Gorilla - Memorable - Bizarre - Different - Intriguing Hovis - Fresh Bread - Takes viewer on a journey - Bread is wrapped. - Feeling of nostalgia/ Heritage. Advertising Considerations. - Commercial Propaganda - False needs - Creativity.

Online - Pop-ups - Flash - Advergaming - Banner * Mediaworth (British interest group that has concerns over advertising.

- Using perspective and semiotics to signify meaning within imagery. - Scale - Colour - Tonal Contrasts - Distortion/ Abstract The Power of Photography

Vance Packard. Naomi Klein. Socio-economic classes play a massive role in advertising and target markets. Coding Systems

Cultural Photography - Elephant puling trams in Sheffield. Abused and later hung for murder.

Branding

- Photojournalism (1920’s) - Comes from small hand-held cameras. - Topical Type of photography. - Is all about showing a series/ stack of images to tell a news story. - Legislations and restrictions has made photojournalism less controversial than the 1900’s.

The Power of WOW

Animal Cruelty.

Visual Perception

Media portray inhumane things to provide a story - Canada Goose (Coyote fur) - Seal Skin used for fur boots.

- Lighting - Colour - Sound - Costume - Editing - Facial Expressions.

- Optical illusion. - Ambient advertising that is untraditional. e.g. Guerilla Advertising. -P.T Barnum - first great advertising genius and greatest publicity exploiter. - Edward Burnays - Modern master of propaganda (Red Cigarette filters were used to show that woman were cheap as it showed they left their fag buts around.

*Fake images done to convince the public of situations and happenings to provide a story.

Introductory Studies Adobe Illustrator Workshop

MOTO LAND ASIA

Fishork

Introductory Studies Adobe Illustrator Workshops

Ndlovu 1995

Tristan Dummer graphic designer Arts University Bournemouth

Tel (+44) 74 5419 8689 Email: 1400813@my.aub.ac.uk

Introductory Studies Adobe InDesign Workshops

Introductory Studies Online Library

Introductory Studies Book Binding (Perfect)

End

Bibliography Referencing

Adam Mckay. (2014). The Unbelievably Sweet Alpacas. Available: https://wetheeconomy.com/ films/the-unbelievably-sweet-alpacas/. Last accessed 11 Nov 2014. Dominic Rushe. (2012). Apple manufacturer Foxconn improves on Chinese workers’ hours and safety. Available: http://www.theguardian.com/technology/2012/aug/21/apple-manufacturerfoxconn-improves-safety. Last accessed 12 Nov 2014. Editorial. (2014). The Guardian view on gender inequality in the UK: time to change the facts. Available: http://www.theguardian.com/commentisfree/2014/oct/28/guardian-view-genderinequality-uk. Last accessed 12 Nov 2014. Gethin Chamberlain. (2011). Apple’s Chinese workers treated ‘inhumanely, like machines’. Available: http://www.theguardian.com/technology/2011/apr/30/apple-chinese-workerstreated-inhumanely. Last accessed 12 Nov 2014. Ivana Kottasova. (2014). U.S. is 65th in world on gender pay gap. Available: U.S. is 65th in world on gender pay gap. Last accessed 11 Nov 2014. Jill Treanor and Sean Farrell. (2014). UK only G7 country with wider inequality than at turn of century. Available: http://www.theguardian.com/society/2014/oct/14/uk-inequality-wealthcredit-suisse. Last accessed 11 Nov 2014. Laurie Penny. (2013). Is tax evasion and avoidance costing the taxpayer £25bn per year?. Available: https://fullfact.org/factchecks/tax_evasion_avoidance_cost_taxpayer_25bn-28789. Last accessed 16 Nov 2014 Pedro Nicolaci Da Costa. (2014). Janet Yellen Decries Widening Income Inequality. Available: http://online.wsj.com/articles/feds-yellen-says-extreme-inequality-could-be-unamerican-1413549684. Last accessed 12 Nov 2014. WWF. (-). Asia Elephants. Available: http://wwf.panda.org/what_we_do/endangered_species/ elephants/asian_elephants/. Last accessed 23 Oct 2014.