TRISHALA ALVA Industrial Designer Portfolio 2014-2015
HELLO ! I am Trishala Alva, 22 Y.O from India A 5th year Industrial Design student From DSK ISD Rubika, Pune, India “I am currently looking for a 6-8 month internship in Industrial design starting February onwards”.
I believe that “Every act of creation is first an act of destruction.”
MY PROCESS Favourite #02
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BRIEF
UNDERSTAND
FINAL PRODUCT
CREATE
BUILD
EMPATHIZE: Meet the user . Behaviour . Ethnography
EXALE : Brainstorming . Post-its . Create stories
DEFINE : Detailing . CMF . Techinicality . Strategy
INVESTIGATE : Brand . Market . Values . Philosophy
GENERATE : Ideation . Conceptulization . Scenarios
SCULPT : Photoshop . 3d . Prototype . Visualization
FIND : Problems . Insights . Opportunities
CALCULATE : Pros/Cons . Criterias . Relavence
COMMUNICATE : Business plan . Storytelling . Message
MY STORY These 5 years of design experience has taught me alot. I would like to take you through My journey of learning design
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Creating Experiences
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Understanding cultures
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Empathizing with the User
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Curiosity
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Finding opportunities
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Challenging Capabilities
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Understanding the market
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CREATING EXPERIENCES Creating a new tea drinking experience for a new cafe entering the Indian market Duration : 5 days Tools : Field observations . Paper Sketch . Cintiq . Photoshop . Alias
PROMOTING TEA DRINKING India is known for its tea and majority of the Indians are tea drinkers The goal was to make the upcoming Cafe to promote tea drinking in order to gain even more customers and keep the tea drinking spirit
The main purpose was to take inspirations from the traditional Indian way of drinking Tea and merging it with the comfort of drinking coffee
AUTHENTIC FEELING Focusing on the texture and the feel of the product before making the user take his first sip, to create a haptic feeling while having their tea
THE PROCESS
SERVE
MIX
DRINK
Approached by a Traditional looking cup made of Clay and brass
Using the Tradtional technique of cooling the tea therefore provinding a different experience
The mixing of the tea with the clay cup gives a different and a nostaglic taste while drinking
Ehsaas The feeling of Nostalgia with every sip
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EMPATHIZING WITH THE USERS Creating a Perfect fitting truck for India by DAF My role : Co. Leader
Duration : 4 months
Team : Swati Dhanda . Shitanshu Mistry . Vinoth Kanna . Pradhumn Ranawat . Pratik Betkar . Ramandeep Singh
THE TRUCK CULTURE It is observed that Art plays a very important role in Indian truck scenario, it symbolizes self expression of the driver
We conducted a field research where we studied our user in depth, we noticed 3 distinct characters within them which later became our 3 directions
OUR PROCESS
#01. Meeting the Truckwalas
#02. Asking them their Problems
#03. Observing their difficulties
#04. Creating an interior space
#05. Becoming the Users. Giving solutions
#06. Taking the users inputs
Interacting with the User often made us understand their problems and behaviour which later helped us developing an interior for them
With the entire team participating, we provided ideas to all the insights we found and recorded them for our future use
OUR SELECTIONS
Referring back to our research, we prioritized our concept according to our user insights with a goal to make them have a comfortable journey
We researched on the colours and trims taking inspiration from Indian art, which helped in completing the inside of the truck and also applied it physically onto our 1/2.5 scale model
Rendered by Vinoth kanna & Ramandeep Singh
Our main challenge was to get all the elements harmoniously together to make it a complete interior
FINAL CONCEPT
#01. Entertainment Area
#02. Drivers’ Zone
#03. Personal Space
#04. Sharing area for the Drivers
#05. Rest Area with intergrated storage
#06. Homely solutions
We wanted the interior of the truck to give a homely feel, as it is the drivers second home but we also wanted to maintain his proficiency while working Rendered by Vinoth kanna & Ramandeep Singh
DUTCH SOUL, INDIAN HEART Our story was to introduce European functionality clothed with the Indian spirit of self expression Rendered by Vinoth kanna & Ramandeep Singh
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FINDING OPPORTUNITIES Decomposition of the shoe Creating a longer life span Masterclass : Newfeel
Duration : 5 days
Tools : Personal observation . Sketching. Monster prototyping . Cintiq . Photoshop
THE INSIGHT It is noticed that after continously wearing a shoes for long time it starts wearing off and it becomes of no use
Sketched an idea which could be long lasting and evolve keeping the Newfeel identity till the end
SOLUTION
VALIDATION
The concept was to promote the ageing of the shoe and instead of throwing it, it would evolve into another shoe
A quick Monster prototype was made to confirm and explain the concept to the jury and to self
NEWFEEL LINGO Renews itself part by part when it ages and maintains the identity of the brand until the end
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UNDERSTANDING THE MARKET Creating a new communicating device for HTC with One & Co My role : Global research . Packaging
Duration : 4 months
Team : Cyril Mathieu . Maxence Verlynde . Sushant Bhatia . Rucha Shinde . Anne laure Delva . Amruta Ghosalkar
COMMON GESTURES We researched on the very common gestures used in our daily lives for communicating with one another
OUR PROCESS
#01. Observing Indian market
#02. Understanding their shelf life
#03. Indian grey market
#04. Why users consider other brands over HTC ?
#05. How can we facinate people ?
#06. How can we make people communicate easy ?
To create a new communicating device, we had to understand the developing market and the reason for the success of some brands
After having a strong research base, we went ahead with our conceptulization phase and after team selections we took the concepts for development
THE CONCEPT
SLEEK
ADAPTIVE
Easily slides throught your pockets
Adapts itself to different functions according to the user
INTUITIVE Takes the most common gesture of ‘writing’and makes it easier for the user to interact with it
UNDERSTANDING With the help of an easier interface it makes the apporach for the user easy and understanding
PACKAGING
SECURITY
FIRST LOOK
Countries inspired packaging giving an insight about the different cultures
Protecting the phone from theft and securing a loyal relationship between the user and HTC
Playing with the senses to create a curiosity while unveiling the phone to the user
HTC THETA BRIGHTPHONE Becomes a companion for the user and communicates with the world
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UNDERSTANDING CULTURES Saving the Kimono legacy by transferring the essence of Japanese culture to kids through recreational means Duration : 1 week Tools : Laptop . Paper Sketch . Cintiq . Photoshop . Alias
SAVING THE LEGACY Kimono culture is dying in japan as they choose to wear western outfits like jeans and shirts, due to which kimono weavers have no jobs to support their family and the tradition isn’t passed
WHAT IF ?
THE WEAVERS
Ask them to express their values of Kimono on the layer of the product
THE DESIGNERS
In an attempt to keep the Kimono spirit alive approach the Traditional weavers
TRANSFFERED INTO LUMIERE
Theire persona is now transffered into the out look of the product and their values into the lumiere
Ideated keeping the spirit of spreading the message to the user and also make it friendly and approachable for the child
FEATURES
CONSEAL
REVEAL
BLOOM
At first the Product appears concealed, depicting the shadow of the modernization
Once the button is pressed, it reveals its actual self
And with the help of the light, the message of the weavers shines and illuminates the surrounding
THE GUARDIAN Protects the child from the dark by illuminating a subtle light and revealing the essence of the Weaver through the shadows of the light
Shugosha Expression of the weaver . Guardian of the night . Protector of the Tradition
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CURIOSITY Compilations of my previous internship in Germany and my 5 year experience in DSK, Pune
My internship at Studiomem gave me a lot of exposure in terms of design, the functioning of the design industry, working with different clients also improved my way of communicating my thoughts. Munich also gave me a chance of exploring a completely different culture and observing the diversity of people which was challenging as well as adventerous
5 years in Pune was a wonderful learning experience, it gave me the opportunity to meet different people, empathize with them. The team spirit & learning from the professionals broadened my approach towards design
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CHALLENGING CAPABILITIES Choosing diverse projects to understand different domains
#01. Revolve - Personal Project
#02. Connectivity - Alstom (Transport Masterclass)
#03. The golden chariot - Tata elxsi (Transportation)
#04. Empathy - Boston 11 (Masterclass)
#05. Ethnography - Siamaak Salari (Masterclass)
#06. Preganancy App - Studiometis (Masterclass)
Choosing different projects in order to learn something new and to challenge my capabilities with subjects I have less knowledge about
CURRENT CHALLENGE Co-leading a team of 6 to create a new range of food processor for an Indian kitchen appliance and product company Butterfly
Trishala ALVA
My Resume
5th Year Industrial design student Email : trishala.alva@dskisd.com Skype name : trishala.alva Contact : +91 9833968945
BACKGROUND
WORK EXPERIENCE
1998 - 2008
Primary education
Vivek vidyalaya
2013 - 2014
Internship (6 months)
Studiomem, Munich, Germany.
2008 - 2010
Secondary education
Bhavans college, Mumbai, India (Science)
2011 - Present
Team Projects
6 Company Projects
2010 - Present
Graduation course
DSK ISD Rubika, Pune, India. (Industrial Design)
2012 - Present
Masterclass
10 Professional Masterclass
TOOLS
INTERESTS
Basics :
Conceptulization
Sketching, Marker rendering, Wacom
Work :
User research, Ethnography, Ideation, Storymaking
Softwares :
2D/3D
Adobe creative suite, Rhino, Alias, Solidworks (basics)
Hobbies :
Traveling, Sports, Driving
Technical :
Quick / Re-fined
Prototyping (Clay, Foam, Thermocol, Wood etc)
Languages :
English (Fluent), Hindi
THANK YOU ! I will be happy to share in detail the story of my Design journey
Please feel free to contact me on : trishala.alva@dskisd.com
trishala.alva
+91 9833968945