B CORP
RUSSELL EATON SALONS A family business of long-standing reputation locally and internationally, the northern-based salons (one in Barnsley, one in Leeds) under the name Russell Eaton are clients of Easydry. We asked Robert Eaton, creative director and award-winning stylist, what a B Corp status signifies to him and the team? Robert explains:
sustainable. Having worked with Easydry for many years in our Barnsley salon, it was an obvious choice for us to have them in our new Leeds city centre salon. Having B Corp status was a big pull for us as it’s a gold star of sustainability and we really felt that our brand values aligned. “Using Easydry has been great for us not only in terms of our sustainable ethos but, as a business, we’ve managed to reduce our electricity and laundry costs. The brand themselves, have been great to work with, they’re hugely supportive of everything that we do and we’re working with them closely to ensure we’re doing all that we can to be sustainable.”
“Being sustainable is at the heart of our business, it’s something that is always at the forefront of our thinking, we’re constantly looking for ways that we can be more
Still unsure about applying for B Corp status? There are set to be more challenging assessment standards coming in, so whether that makes it a feat too far when you’re already busy running your business, or inspires you to attain that stamp of approval, the B Corp ball is in your court… 58