How to Lead with Social Media in 2023: Practical Tips

BY YAQUELIN LIZAOLA

Social Media has changed our lives forever, and we all know it. But I believe it hasn’t reached its peak yet, and there’s still so much to discover online.

Why? Well, because there simply isn’t a limit to human creativity. From personal profiles to business brands, everyone has a voice and a story to tell.

If they can’t find your username, they will move onto their next option, most likely a competitor, and you lose on what could’ve been a potential client. If your coffee shop doesn’t show us your beautiful latte art and wifi access, we will pick the one that does.

As a business owner, you should be focused on daily operations and scaling. Have someone else bring your vision to life with proper marketing and give your brand a real voice.

About the author:

David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.

He is the best-selling author of several books, including Word Genius: What to Say and How to Say It, Guerrilla Parenting: How to Raise an Entrepreneur, Cracking the Icon Code: How to Become an Icon in Your Industry Through Your Advice, Image and Expertise, and Becoming Significant: How to Invoke Sacred Words that Unlock Real Power. Also an International Speaker, he has been to places as far away as Dubai, Bangladesh, Kenya, and Australia, sharing the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.

David is the father of eight children (four girls and four boys) and even has three grandchildren. He is married to Isabel Donadio-Fagan, and they live in the Phoenix, Arizona area.

The truth is that our daily lives now revolve around Social Media. After all, we use it to keep track of what’s going on with the world and our friends. Sometimes, we even find some inspiration depending on the content we consume. It is the source of local and national news and can be considered a 24/7 digital newspaper of our era with a mix of photos, 10-30 second videos, and captions that convince us that we need what pops up on our screen. There are 4.48 billion global social media users - this means if you are not online, you are missing out on a significant amount of exposure for your brand or business. And it will only increase because that’s just about half of the current world population.

Here‘s the best part of all Social Media Platforms:

1. You recognize the importance and power that is at your fingertips.

2. Strategize to monetize. Recognize. Strategize. Monetize. Repeat. Notate this: Marketing is about the stories you tell. The more you tell, the more you sell. So, invest time in telling a fascinating story.

“Social Media is bad for our mental health, distracting, and a time-waster….”

“Social Media is only for the young people….”

“My business is already successful… what’s the point?”

Wrong.

Always remember that Social Media is good; it just depends on what you are allowing your eyes to see and mind to consume. You are always in control and can’t argue that you can’t put your phone down or unfollow pages that aren’t adding value to you.

I am talking on both a personal and professional level. You should know this as a business owner and as a regular consumer. Everyone knows what they like and what they don’t. It’s all about the power of will: whether or not you know how to push a button or swipe in the other direction.

I always find myself explaining the question: Why do businesses need a social media presence? The answer is a nobrainer and within the question itself.

The keyword is presence