SCORE
LIONS BRONZE (2)
LIONS SILVER (4)
LIONS GOLD (6)
CRISTAL (2)
GRAND CRISTAL (4)
LYNX BRONZE (1)
LYNX SILVER (2)
LYNX GP (4)
(Numbers indicate the number of awards won in each category)
LYNX GOLD (3)
ADVERTISING | FEBRUARY 2011
campaign/client
Agency
Little red riding hood - World Black Belts center
Memac Ogilvy dubai
1
Le Mall Ramadan
JWT Beirut
1
A little push - Jamjoom
TBWA/Raad
A smarties world - Nestle
JWT Dubai
Airfree Air Purifiers
Brandcom ME
Aveo 5 - Totally street
SMG Dubai
1
2
Bandana Crowd Pleaser - Mobily
OMD KSA
1
2
BETA - escaping dog etc.
Leo Burnett Beirut
1
2
Buckle up safely - GM
SMG Dubai
1
2
Capture hi-def - Samsung
SMG Dubai
1
2
Domino’s
TBWA/Raad Dubai
Dress different - Coins for Charity
Expression
1
2
Emirates LA premiere
SMG Dubai
1
2
Eviction - J&J
JWT Dubai
1
2
Fear - Tide
Leo Burnett Dubai
1
2
3 3 1
2
1
2
1
2
1
2
Front Hook Bra - K-Lynn
JWT Dubai
1
2
Galaxy falling in love again
SMG Dubai
1
2
GMC Acadia
Leo Burnett Dubai
1
2
Healer - Beiersdorf
TBWA/Raad beirut
1
2
Heinz Heritage
Leo Burnett Cairo
1
2
HSBC New branch red line
JWT BEirut
1
2
Momken Deqeqa - Vodafone Egypt
JWT Cairo
1
2
Nissan Altima
TBWA/Raad Dubai
1
Rev it loud - GM
SMG Dubai
1
Reynolds Fine Pens - Shamart
JWT Dubai
2 2 2
2
Save Zahra - Exotica
Leo Burnett Beirut
Sotuchoc - Club Chocolat
JWT Tunisia
1
Stick Anything - Henkel
TBWA/Egypt
1
The Chunky Boys - Nestlé
JWT Dubai
1
2
Visa - Bluetooth aquarium
OMD Dubai
1
2
Vows - Helen Bamber Foundation
JWT Dubai
1
2
World Gold Council - L’Or Accessories
Leo Burnett Dubai
1
2
Ziebart frying pan - window tints Randa Rubik Cube - Berlitz Be Still - ADTA Resize a room - IKEA Wolves - Harvey Nichols
Percept Gulf Wezign Tunis Memac Ogilvy dubai TBWA/Raad Memac Ogilvy Y&R Dubai
1 1 1
2 2 2 2 2 2
1
2 2 2
1 1 1
Top-ranked ads – methodology To find out which were the most awarded campaigns in 2010, we looked at three big awards shows: the Dubai Lynx, held in the UAE; the MENA Cristals (Lebanon); and the Cannes Lions (France). We tallied up the awards each campaign won. For the Lynx, we gave four points for a Grand Prix, three for a Gold, two for a Silver, and one for a Bronze. For the Lions, the Lynx’s international big brother, we doubled those scores. At the Cristals, we gave two points for a Cristal and four for a Grand Cristal.
We gave points each time a campaign took a prize. So if several executions were cited in the winning of one Cristal, Lynx, or Lion, we awarded points only once. (At the Lynx, there were occasions when single executions won Gold, and campaigns of related executions won the Gold Campaign category. In that case, we awarded three points for the Gold, and three for the Gold Campaign.) If a campaign won in more than one category (Print and Outdoor, for example) we gave points for both awards.
At the end, we tallied up each campaign’s points. You can see our list above (it doesn’t include all the campaigns we looked at). As many of the campaigns scored the same over all, we worked out our rankings in a way similar to the awards shows. So we have awarded a Grand Prix, three Golds, four Silvers, and three Bronzes. Working through 2010’s winning campaigns, we were reminded how much good work there is out there. Congratulations to all who created it.
Communicate Levant I 31
00-CLV 10-2010 Most awarded ADS.indd 31
1/24/11 10:01 AM