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5 TOP MARKETING TIPS FROM TOP AGENTS 1. GOOD PHOT OGRAP HY In most instances, buyers see photos of your home before they see your home in person. Take well-lit, HD photos to spark the most interest in your home.
2. DON’T RELY SOLELY ON THE WEB TO SELL YOUR HOME Lots of people shop on the web for homes, and there are lots of homes on the web. Stats say that 65 million shop for homes in the U.S. every month. However, only 5 million homes are sold in the U.S. every year. It’s a very crowded space, and your home should be on as many sites as possible. Make sure your agent also takes advantage of targeted print when advertising your home. More on this later...
3. MAKE SURE YOUR AGENT INCLUDES MOBILE TECHNOLOGY IN YOUR MARKETING PLAN
4. MARKET YOUR HOME OFFLINE—LOCALLY Good agents know where potential buyers of your home live, work, shop and play. They use local real estate publications, targeted direct mail, brochures, and other tools to ensure your home gets in front of local home buyers.
5. KEEP YOUR HOME LOOKING GOOD Part of the marketing plan for your home is in your court. This includes how potential buyers perceive it when they walk through the door. Living in a home and keeping it ready to show is a challenge, but it will pay off when buyers find your home more attractive than others they may be considering.
Today, we rely on our phones to look up everything, including real estate. Your home should have a marketing plan that includes mobile tools as a significant element. For example, your home should have a yard sign with a text code on it so that potential buyers driving by can look it up on their phone right away.
Put simply, don’t wait around for homebuyers to find you. Get out there and find them through advertising—both online and offline.
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