IT’S ALL YOURS CAMPAIGN STYLE GUIDE
DOLOR SIT AMET
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LOREM IPSUM
VISUAL DESIGN LANGUAGE
PHOTOGRAPHY STYLE: LIFESTYLE AND ACTION USE EMOTIONAL, BEAUTIFUL, LIFESTYLE PHOTOGRAPHY. UTILIZING DRAMATIC LIGHTING AND UNIQUE PERSPECTIVES, THESE PHOTOS OFTEN SHOW DIVERSE PEOPLE INTERACTING WITH THE LANDSCAPES AROUND THEM.
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VISUAL DESIGN LANGUAGE
go. play.
go. play. ItsAllYours.us
ItsAllYours.us
300 X 250 PX
300 X 250 PX
ItsAllYours.us
go. play.
ItsAllYours.us ItsAllYours.us
go. play. 728 X 90 PX DIGITAL BANNER ADS IT’S ALL YOURS CAMPAIGN IS DRIVEN BY EMOTIONAL, BEAUTIFUL PHOTOGRAPHY AND DIRECT, SIMPLE MESSAGING. SHOWN ABOVE ARE WEB BANNERS THAT SPEAK TO THE GENERAL FEEL OF THE CAMPAIGN AS A WHOLE.
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VISUAL DESIGN LANGUAGE
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ON SQUARE ADS, LOCKUP IS TO BE PLACED IN THE TOP 2/3 OF AD.
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go. play. ItsAllYours.us
HEADLINE - LEVITHIAN HTF BLACK ITALIC - ALL LOWERCASE. FONT COLOR=BLACK OR WHITE, DEPENDING ON BACKGROUND. ALWAYS IN A SINGLE LINE.
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USFS, NF, AND IT’S ALL YOURS LOCK UP IS PLACED ON TOP OF WHITE BAR.
BANNER ADS DESIGN LAYOUT AND ELEMENT POSITIONING: 300 X 250 PX THE ABOVE DESIGN ELEMENTS ARE PLACED SPECIFICALLY FOR A SQUARE (OR NEAR SQUARE SHAPED) LAYOUT.
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VISUAL DESIGN LANGUAGE
1
2
3
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ItsAllYours.us
go. play.
ON HORIZONTAL ADS ‘GO PLAY’ LOCKUP IS TO BE PLACED ON THE LEFT 1/4 OF THE AD.
USFS, NF, AND IT’S ALL YOURS LOCK UP IS PLACED ON TOP OF WHITE BAR ON THE FAR RIGHT OF THE AD.
BANNER ADS DESIGN LAYOUT AND ELEMENT POSITIONING: 728 X 90 PX THE ABOVE DESIGN ELEMENTS ARE PLACED SPECIFICALLY FOR A HORIZONTAL LAYOUT.
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VISUAL DESIGN LANGUAGE LEVIATHAN — HTF BLACK ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=[]\;’,./ VERLAG - BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=[]\;’,./ ARIAL - BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=[]\;’,./ TYPOGRAPHY LEVIATHAN IS TO BE USED IN HEADLINES AND FOR “GO. PLAY.” TAGLINE. VERLAG IS TO BE USED FOR SUPPORTING, SECONDARY HEADLINES AND “IT’S ALL YOURS” TAGLINE. WHERE VERLAG IS UNAVAILABLE, PLEASE USE ARIAL BLACK AS A SUBSTITUTE TYPEFACE.
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VISUAL DESIGN LANGUAGE 2X
4X
4X
1X
1X=X-HEIGHT OF TAGLINE/URL.
2X
4X
2X
1X
1X=X-HEIGHT OF TAGLINE/URL. 4X
LOGO LOCKUP SAFE AREAS: USFS & NATIONAL FOREST THE ABOVE SAFE ZONES ARE MEANT TO BE APPLIED TO THE LOGO IN ALL SITUATIONS. NEVER PLACE ADDITIONAL DESIGN ELEMENTS WITHIN THE SAFE ZONE (GREY AREA) AROUND THE LOCKUPS.
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VISUAL DESIGN LANGUAGE
USFS GREEN
USFS YELLOW
PANTONE 3435 CMYK 200 · 0 · 79 · 60 RGB 0 · 88 · 55
PANTONE 116 CMYK 0 · 15 · 94 · 0 RGB 255 · 213 · 32
USFS COLOR PALETTE & LOGO ONLY USE THE ABOVE COLORS WHEN USING WITH THE USFS LOGO.
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VISUAL DESIGN LANGUAGE
GO PLAY RED
GO PLAY BLACK
PANTONE 200 CMYK 16 · 100 · 87 · 6 RGB 195 · 32 · 50
PANTONE BLACK CMYK 0 · 0 · 0 · 100 RGB 0 · 0 · 0
GO PLAY COLOR PALETTE & LOGO ONLY USE THE ABOVE COLORS WHEN USING WITH THE GO PLAY LOCK UP LOGO AND TYPOGRAPHY. WHITE MAY ALSO BE USED FOR GO. PLAY. AS NEEDED BY THE BACKGROUND IMAGE.
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VISUAL DESIGN LANGUAGE 1X
1X=WIDTH OF TRIANGLE IN PLAY BUTTON
1X
1X
1X
TAGLINE: LEVITHIAN HTF BLACK ITALIC - ALL LOWERCASE COLOR: BLACK OR WHITE, DEPENDING ON BACKGROUND. ALWAYS IN A SINGLE LINE.
LOGO LOCKUP SAFE AREAS: GO PLAY THE ABOVE SAFE ZONES ARE MEANT TO BE APPLIED TO THE LOGO IN ALL SITUATIONS. NEVER PLACE ADDITIONAL DESIGN ELEMENTS WITHIN THE SAFE ZONE (GREY AREA) AROUND THE LOGO.
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VISUAL DESIGN LANGUAGE
DO NOT DISTORT THE LOGOS IN ANY WAY
DO NOT CHANGE THE LOGO COLORS IN ANY WAY
DO NOT PLACE LOGOS ON A BACKGROUND
OTHER THAN SPECIFIED BY THIS DOCUMENT
THAT WILL RENDER THEM ILLEGIBLE
LOGO DONT’S DO NOT MANIPULATE THE LOGOS IN ANY WAY OTHER THAN SPECIFIED BY THIS DOCUMENT
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