Antigua and Barbuda launch new ‘And’ campaign

If you ask the Antigua and Barbuda Tourism Authority (ABTA), they’ll tell you that Antigua and Barbuda may have become a victim of its own success.

After consistent exposure to the virtues of each island, some travellers have built their itineraries on the false assumption that it’s either Antigua or Barbuda. In doing so, they limit their vacation experience to just one of these sublime sister island.

The destination’s new 2023 campaign, appropriately titled ‘And,’ is a creative undertaking to right this wrong. The campaign’s goal is simple: to bring ‘And’ back with a vengeance. Like rum and punch, these unique tropical havens deserve to be celebrated and enjoyed together.

Antigua absolutely charms with rolling green hills that gently merge into azure waters and spectacular sunsets that rise over Falmouth Harbour. On the colourful streets of St. John’s, the soul of the island comes alive in the antique architecture, storied churches and galleries. For a glimpse into Antigua’s cultural heritage, Nelson’s Dockyard, a UNESCO-recognized fort, has been preserved with staggering authenticity, while the rocky terrain of Devil’s Bridge National Park offers stunning photo ops. Other must-see and must-do offerings include deepsea fishing, world-class spas, and the iconic clifftop eatery Sheer Rocks.

To the north, Barbuda is known for being an unspoiled Caribbean destination, home to vibrant reefs and coastal caves that eventually give way to a massive inland lagoon where red-throated Frigatebirds gather for spirited mating displays. Barbuda’s sparse population is part of its appeal, allowing visitors to truly unwind and escape from the everyday. Its world-renowned pink sand beaches need to be seen to be believed, and its luxury offerings truly impress, including the Robert De Niro-owned Nobu with its signature restaurant right on the water, and the lavishly-appointed Barbuda Belle beach house. And though Antigua may have cornered the market in sailing with its high-profile annual regatta, Barbuda’s snorkelling and diving deserves special acclaim.

Infrastructure between the two islands is improving, allowing travellers to hop between the two sisters by boat or plane. A barbecue lunch in St. John’s before a day’s excursion to Codrington Lagoon, or a restorative stay at the Barbuda Belle coupled with sailing in English Harbour – these are the hallmarks of a new hybrid itinerary that all travellers should consider.

For more information go to www. visitantiguabarbuda.com.