Brand USA screens latest film for Canadian travel agents

Brand USA is fresh off a six-city roadshow across Canada during which it trained 409 travel advisors with a screening of its third big-screen film.

Launched in collaboration with Collette, the tour kicked off on April 25, 2023 with stops in Ottawa, Halifax, Winnipeg, Edmonton, Calgary and Vancouver. In each city, the screening also included a networking reception and a prize draw with the chance to win two tickets, provided by United Airlines, to the United States.

Brand USA senior manager Casey Canevari emceed the events and showcased the many travel trade resources available to travel advisors, including the organization’s travel trade website, the USA Discovery Program, an online travel agent training program, Road Trips USA, which showcases multi-state fly-drive itineraries across all states and territories, GO USA TV, an online streaming service with access to over 400 destinations, and much more. Access to all the resources and presentation used during the film can be found here.

Collette CEO Dan Sullivan Jr. also appeared at the Ottawa screening on April 25 to kick off the six-city tour. Herrington joined him in Ottawa before helping to wrap up the tour in Vancouver on May 10.

Narrated by Morgan Freeman, ‘Into Nature’s Wild’ aims to inform, inspire and entertain the travel trade by following two protagonists: Native American astronaut John Herrington, and Alaskan pilot and youth advocate Ariel Tweto. The film features some of the most beautiful but lesser-known landscapes in the country, from the wilds of Alaska to the Oregon coast and the Appalachian Trail.

‘Into Nature’s Wild’ is the third collaborative feature film produced between MacGillivray Freeman Films and Brand USA, and is part of Brand USA’s multi-screen strategy to inspire and invite travellers from around the world to discover all that the United States offers.

As the destination marketing organization for the United States, Brand USA is tasked with increasing international visitation to the U.S. in order to fuel the economy and enhance the country’s image worldwide. According to studies by Oxford Economics, over the past eight years, the organization’s marketing initiatives have helped welcome 7.7 million incremental visitors to the USA, benefitting the U.S. economy with more than US$56 billion in total economic impact and supporting, on average, more than 45,000 incremental jobs a year.