A Plan Built for These Times As it has done for individuals, families and businesses around the globe, COVID-19 has created unprecedented challenges for Travel Portland, the city’s destination marketing & management organization (DMMO). What follows is not a business plan in the classic sense. But it’s a business plan built for these times: clear in its strategic direction and vision, yet flexible enough to adjust to the rapidly changing circumstances and data. Working with our partners in the community, we’ll craft the specific tactics that will help lead Portland — and the local visitor industry — on the road to recovery. Our efforts will focus on filling hotels and short-term rentals, which, in turn, will help fill Portland’s restaurants, shops, attractions and cultural institutions. And we’ll do it in a very Portland way: collaboratively, creatively and with an unwavering commitment to diversity, equity and inclusion. We look forward to partnering with you,
Jeff Miller Travel Portland President & CEO
Our Mission
Our Vision
We generate travel demand that drives economic impact for Portland. 2019 economic impact, by the numbers: $5.6 billion in visitor spending 36,930 jobs $1.6 billion in employment earnings $277.8 million in state and local tax revenue
Travel Portland is a promoter and steward of this evolving city and its progressive values, which have the power to transform the travelers who visit us.
Source: Dean Runyan Associates 2