Issuu on Google+


Lyric has style Since we first raised our curtains in 1963, Lyric Theatre of Oklahoma has grown to become one of the most respected theatre companies in the country. While it’s easy to credit this distinction to a consistently marvelous show lineup, it’s important not to overlook the role branding has played in our longterm success. For that reason, we have created for you the brand Style Guide. In here, you will find instruction, advice and information on how to properly use each element of the Lyric brand. Armed with this guide, you will be able to clearly communicate the Lyric message in resounding Lyric style.


Table of contents

1

Why Create a Brand Style Guide?

12

Proper use of Logos

2

Using the Style Guide

13

Improper use of Logos

3

Logos Overview

14

Proper use of Logos on Apparel and Merchandise

4

The Umbrella Logo

15

Improper use of Logos on Apparel and Merchandise

5

Umbrella Logo List

16

Typography Overview

6

Lyric at the Civic Center Logo

17

Lyric Fonts // Office and Administrative Usage

7

Civic Center Logo List

18

Lyric Fonts // Graphic Designer

8

Lyric at the Plaza Logo

19

Copywriting and Content Structure Overview

9

Plaza Logo List

20

Copywriting and Content Structure Guidelines

10

Lyric’s Thelma Gaylord Academy Logo

21

Photography Overview

11

Academy Logo List

22

Lyric Photography/Imagery


Lyric theatre style guide 1

Establishing a strong, coherent graphic framework is one of the most important aspects of brand development. This style guide was created to archive the results of that process and set forth a series of rules that will help preserve the integrity of the Lyric Theatre of Oklahoma’s brand image. With this guide, you will be able to handle internal marketing efforts and messages with confidence and efficiency. And when you’re entrusting an outside source with brand elements, it holds everybody accountable for quality assurance. Above all, this style guide forces us to define and hone Lyric’s look-and-feel, leading to cohesive, recognizable brand representation.

Why Create a Brand Style Guide?

Why Create a brand style guide?


Lyric theatre style guide 2

As complex as Lyric’s brand may seem, this style guide is not meant to serve as a textbook full of technical information that you must read front-to-back to understand. Instead, think of it simply as a road map. Refer to it when you have questions about brand elements like logo usage, fonts, file types, colors and copy writing tone.

Use this style guide when Handling marketing efforts in-house

Using spot colors for logos and artwork

Handing projects or files over to vendors and

Approving artwork

outside sources Designing/ordering apparel and merchandise Deciding on proper logo usage Determining proper font usage and sizing Fulfilling logo requests Writing content for web, social media and blogs Sizing or positioning logos Posting Lyric photography online Referencing logo files and file types Determining photo credits/captions

Using the Style Guide

Using the Style Guide


Lyric theatre style guide 3 Logos Overview

Logos Overview Though it actually represents just a small part of the overall brand platform, the logo is definitely the most recognizable facet. Therefore, it has a much larger set of rules and guidelines to abide by. Lucky for us, Lyric Theatre of Oklahoma has four such logos to manage and maintain. The following pages present each of these logos individually, with visual representation and intelligent usage instructions. You will also find easy-to-reference lists of logo-specific file types, and illustrated examples of common logo Do’s and Don’ts.


02

Lyric theatre style guide

01

03

4

05

06

07

The Umbrella Logo

NUMBER

04

Usage

01

Four Color Primary

02

Two Color Option One

03

Two Color Option Two

04

One Color Option One

05

One Color Option Two

06

Grayscale

07

Black

08

Reversed

08

spot colors for one and two color logos Pantone 2685C

100% Black

Pantone 647C

80% Black

Pantone 284C

50% Black

Pantone 382C

30% Black


File name

Vector EPS

Four Color

Lyric-Logo-Umbrella-4C.eps

Two Color 1

Lyric-Logo-Umbrella-2C1.eps

Two Color 2

Lyric-Logo-Umbrella-2C2.eps

One Color 1

Lyric-Logo-Umbrella-1C1.eps

One Color 2

Lyric-Logo-Umbrella-1C2.eps

Grayscale

Lyric-Logo-Umbrella-GS.eps

Black

Lyric-Logo-Umbrella-K.eps

Reversed

Lyric-Logo-Umbrella-REV.eps

JPG

Four Color

Lyric-Logo-Umbrella-4C-HR.jpg

High-Resolution White BG

Two Color 1

Lyric-Logo-Umbrella-2C1-HR.jpg

Two Color 2

Lyric-Logo-Umbrella-2C2-HR.jpg

One Color 1

Lyric-Logo-Umbrella-1C1-HR.jpg

One Color 2

Lyric-Logo-Umbrella-1C2-HR.jpg

Grayscale

Lyric-Logo-Umbrella-GS-HR.jpg

Black

Lyric-Logo-Umbrella-K-HR.jpg

PNG

Four Color

Lyric-Logo-Umbrella-4C-HR.png

High-Resolution Transparent BG

Two Color 1

Lyric-Logo-Umbrella-2C1-HR.png

Two Color 2

Lyric-Logo-Umbrella-2C2-HR.png

One Color 1

Lyric-Logo-Umbrella-1C1-HR.png

One Color 2

Lyric-Logo-Umbrella-1C2-HR.png

Color

File name

JPG

Four Color

Lyric-Logo-Umbrella-4C-LR.jpg

Low-Resolution White BG

Two Color 1

Lyric-Logo-Umbrella-2C1-LR.jpg

Two Color 2

Lyric-Logo-Umbrella-2C2-LR.jpg

One Color 1

Lyric-Logo-Umbrella-1C1-LR.jpg

One Color 2

Lyric-Logo-Umbrella-1C2-LR.jpg

Grayscale

Lyric-Logo-Umbrella-GS-LR.jpg

Black

Lyric-Logo-Umbrella-K-LR.jpg

PNG

Four Color

Lyric-Logo-Umbrella-4C-LR.png

Low-Resolution Transparent BG

Two Color 1

Lyric-Logo-Umbrella-2C1-LR.png

Two Color 2

Lyric-Logo-Umbrella-2C2-LR.png

One Color 1

Lyric-Logo-Umbrella-1C1-LR.png

One Color 2

Lyric-Logo-Umbrella-1C2-LR.png

Grayscale

Lyric-Logo-Umbrella-GS-LR.png

Grayscale

Lyric-Logo-Umbrella-GS-HR.png

Black

Lyric-Logo-Umbrella-K-LR.png

Black

Lyric-Logo-Umbrella-K-HR.png

Reversed

Lyric-Logo-Umbrella-REV-LR.png

Reversed

Lyric-Logo-Umbrella-REV-HR.png

5 Umbrella Logo List

Color

File Type

use for print

use for WEB

File Type

Lyric theatre style guide

Lyric Theatre Umbrella // Logo Options


Lyric theatre style guide

01

02

03

6

Usage

01

Four Color Primary

02

Two Color

03

One Color

04

Grayscale

04

06

05

Black

06

Reversed

Lyric at the Civic Center Logo

NUMBER

05

spot colors for one and two color logos Pantone 296C

100% Black

Pantone 300C

80% Black 50% Black 30% Black


Color

File name

Vector EPS

Four Color

Lyric-Logo-Civic-4C.eps

Two Color

Lyric-Logo-Civic-2C.eps

One Color

Lyric-Logo-Civic-1C.eps

Grayscale

Lyric-Logo-Civic-GS.eps

Black

Lyric-Logo-Civic-K.eps

Reversed

Lyric-Logo-Civic-REV.eps

JPG

Four Color

Lyric-Logo-Civic-4C-HR.jpg

High-Resolution White BG

Two Color

Lyric-Logo-Civic-2C-HR.jpg

One Color

Lyric-Logo-Civic-1C-HR.jpg

Color

File name

JPG

Four Color

Lyric-Logo-Civic-4C-LR.jpg

Low-Resolution White BG

Two Color

Lyric-Logo-Civic-2C-LR.jpg

One Color

Lyric-Logo-Civic-1C-LR.jpg

Grayscale

Lyric-Logo-Civic-GS-LR.jpg

Grayscale

Lyric-Logo-Civic-GS-HR.jpg

Black

Lyric-Logo-Civic-K-LR.jpg

Black

Lyric-Logo-Civic-K-HR.jpg

PNG

Four Color

Lyric-Logo-Civic-4C-LR.png

PNG

Four Color

Lyric-Logo-Civic-4C-HR.png

Low-Resolution Transparent BG

Two Color

Lyric-Logo-Civic-2C-LR.png

High-Resolution Transparent BG

Two Color

Lyric-Logo-Civic-2C-HR.png

One Color

Lyric-Logo-Civic-1C-LR.png

One Color

Lyric-Logo-Civic-1C-HR.png

Grayscale

Lyric-Logo-Civic-GS-LR.png

Grayscale

Lyric-Logo-Civic-GS-HR.png

Black

Lyric-Logo-Civic-K-LR.png

Black

Lyric-Logo-Civic-K-HR.png

Reversed

Lyric-Logo-Civic-REV-LR.png

Reversed

Lyric-Logo-Civic-REV-HR.png

use for print

use for WEB

File Type

7 Civic Center Logo List 

File Type

Lyric theatre style guide

Lyric Theatre At The Civic Center // Logo Options


Lyric theatre style guide

01

02

03

8

Usage

01

Four Color Primary

02

Two Color Secondary

03

One Color Secondary

04

Grayscale

04

06

05

Black

06

Reversed

Lyric at the Plaza Logo

NUMBER

05

spot colors for one and two color logos Pantone 1815C

100% Black

Pantone 1797C

80% Black 50% Black 30% Black


Color

File name

Vector EPS

Four Color

Lyric-Logo-Plaza-4C.eps

Two Color

Lyric-Logo-Plaza-2C.eps

One Color

Lyric-Logo-Plaza-1C.eps

Grayscale

Lyric-Logo-Plaza-GS.eps

Black

Lyric-Logo-Plaza-K.eps

Reversed

Lyric-Logo-Plaza-REV.eps

JPG

Four Color

Lyric-Logo-Plaza-4C-HR.jpg

High-Resolution White BG

Two Color

Lyric-Logo-Plaza-2C-HR.jpg

One Color

Lyric-Logo-Plaza-1C-HR.jpg

Color

File name

JPG

Four Color

Lyric-Logo-Plaza-4C-LR.jpg

Low-Resolution White BG

Two Color

Lyric-Logo-Plaza-2C-LR.jpg

One Color

Lyric-Logo-Plaza-1C-LR.jpg

Grayscale

Lyric-Logo-Plaza-GS-LR.jpg

Grayscale

Lyric-Logo-Plaza-GS-HR.jpg

Black

Lyric-Logo-Plaza-K-LR.jpg

Black

Lyric-Logo-Plaza-K-HR.jpg

PNG

Four Color

Lyric-Logo-Plaza-4C-LR.png

PNG

Four Color

Lyric-Logo-Plaza-4C-HR.png

Low-Resolution Transparent BG

Two Color

Lyric-Logo-Plaza-2C-LR.png

High-Resolution Transparent BG

Two Color

Lyric-Logo-Plaza-2C-HR.png

One Color

Lyric-Logo-Plaza-1C-LR.png

One Color

Lyric-Logo-Plaza-1C-HR.png

Grayscale

Lyric-Logo-Plaza-GS-LR.png

Grayscale

Lyric-Logo-Plaza-GS-HR.png

Black

Lyric-Logo-Plaza-K-LR.png

Black

Lyric-Logo-Plaza-K-HR.png

Reversed

Lyric-Logo-Plaza-REV-LR.png

Reversed

Lyric-Logo-Plaza-REV-HR.png

use for print

use for WEB

File Type

9 Plaza Logo List

File Type

Lyric theatre style guide

Lyric Theatre at the Plaza // Logo Options


Lyric theatre style guide

01

02

03

10

Usage

01

Four Color Primary

02

Two Color Secondary

03

One Color Secondary

04

Grayscale

04

06

05

Black

06

Reversed

Lyric Thelma Gaylord Academy Logo

NUMBER

05

spot colors for one and two color logos Pantone 3035C

100% Black

Pantone 356C

80% Black 50% Black 30% Black


Colors

File name

Vector EPS

Four Color

Lyric-Logo-Academy-4C.jpg

Two Color

Lyric-Logo-Academy-2C.jpg

One Color

Lyric-Logo-Academy-1C.jpg

Grayscale

Lyric-Logo-Academy-GS.jpg

Black

Lyric-Logo-Academy-K.jpg

Reversed

Lyric-Logo-Academy-REV.jpg

JPG

Four Color

Lyric-Logo-Academy-4C-HR.jpg

High-Resolution White BG

Two Color

Lyric-Logo-Academy-4C-HR.jpg

One Color

Lyric-Logo-Academy-4C-HR.jpg

Color

File name

JPG

Four Color

Lyric-Logo-Academy-4C-LR.jpg

Low-Resolution White BG

Two Color

Lyric-Logo-Academy-2C-LR.jpg

One Color

Lyric-Logo-Academy-1C-LR.jpg

Grayscale

Lyric-Logo-Academy-GS-LR.jpg

Grayscale

Lyric-Logo-Academy-4C-HR.jpg

Black

Lyric-Logo-Academy-K-LR.jpg

Black

Lyric-Logo-Academy-4C-HR.jpg

PNG

Four Color

Lyric-Logo-Academy-4C-LR.jpg

PNG

Four Color

Lyric-Logo-Academy-4C-HR.png

Low-Resolution Transparent BG

Two Color

Lyric-Logo-Academy-2C-LR.jpg

High-Resolution Transparent BG

Two Color

Lyric-Logo-Academy-2C-HR.png

One Color

Lyric-Logo-Academy-1C-LR.jpg

One Color

Lyric-Logo-Academy-1C-HR.png

Grayscale

Lyric-Logo-Academy-GS-LR.jpg

Grayscale

Lyric-Logo-Academy-GS-HR.png

Black

Lyric-Logo-Academy-K-LR.jpg

Black

Lyric-Logo-Academy-K-HR.png

Reversed

Lyric-Logo-Academy-REV-LR.jpg

Reversed

Lyric-Logo-Academy-REV-HR.png

use for print

use for WEB

File Type

11 Academy Logo List

File Type

Lyric theatre style guide

thelma gaylord academy logo Options


Lyric theatre style guide

proper Use Of Logos

DO :

12 Proper use of Logos

↓ 1”

minimum

Maintain a minimum of one inch width from star point to ‘C’

1”

minimum

Maintaining a clean and uncluttered space around the logo

Do scale appropriately to avoid distorting the logo.

Do maintain a level baseline for the logo. Keeping

maximizes the visual impact of this key brand element. Setting

a professionaly clean look, respectful of the Lyric

a minimum width of one inch helps to ensure the logo is always

brand, is top priority.

legible and has maximum impact.


DOn’t:

OF OKLAHOMA

Lyric theatre style guide

Improper Use Of Logos

13 Improper use of Logos

New Show!

Do not separate the star mark

Do not rotate, skew, redraw,

Do not reproduce the logo in

Do not place the logo on a pattern

Do not combine the logo with

from the logotype unless

re-proportion, crop, or otherwise

colors other than those suggested

or background that makes it

any other element—such as logos,

authorized to do so by the

alter or distort the logo or its

in this document.

difficult to read.

words, graphics or slogans—

Director of Marketing.

elements in any way.

that might seem to create a hybrid mark.


Lyric theatre style guide

proper Use Of Logos on appareL and merchandise

DO :

14 Proper Use of Logos on Apparel and Merchandise

Keep the logo on a level baseline

When printing one or two colors

When printing on a color that

when applying to merchandise

on apparel or merchandise, use

effects readability of a primary

or apparel.

provided one or two color logos.

or secondary logo, use a provided reversed-out or black logo.

EX: Plaza logo with two color Plaza logo.

EX: Reversed-out Academy logo on a green shirt.


Lyric theatre style guide

Improper Use Of Logos on appareL and merchandise

DOn’t:

15 Improper Use of Logos on Apparel and Merchandise

Do not rotate, skew, re-proportion

Do not place the logo from

Do not place a primary logo on a

or otherwise alter or distort the

one lyric division on another

shirt with a primary color.

logo or its elements in any way

division’s color. EX: Primary Academy logo on

when applying to merchandise or apparel.

EX: Plaza logo on Civic color

a primary green color shirt


Lyric theatre style guide 16

Having a unified typographic style is one of the most fundamental, yet overlooked, elements of a solid and consistent brand. The more a brand adheres to it’s typographic standards, the more credible and recognizable its brand style becomes. To help establish Lyric Theatre of Oklahoma as a consistent and credible brand, three “families” of typestyles have been chosen to ensure a universal look across internal documents, design applications and online communication.

Typography Overview

typography Overview


These fonts are to be used by all employees of Lyric, in the way presented in this

Headlines for body content should be Title Case except when containing a show title. In

document, in all instances involving general office and administrative communication.

which case, the show title is to be in ALL CAPS.

This includes email messages, press releases, memos, newsletters, forms, flyers and other standard materials printed in-house. Font size for headlines in body content is not to exceed 12pt, and may only be as low as 10pt.

Body copy font size should always be 1pt smaller than the headline. Larger font sizes are permissible for headlines outside of body content, but must be approved by the Director of Marketing.

Lyric theatre style guide

Lyric Fonts // Office and Administrative Usage

17

general usage body copy font

Myriad pro // bold all caps or Title Case

Myriad Pro // Regular

A B C DE F G HI J K L M NOP Q RS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 12 3 4 5 678 9 0 ! @ # $% ^ & * ( )_+ = { } | [ ] \<>?, . /

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 45 678 9 0 !@ #$%^&*( )_+ = { }|[ ]\<>?,. /

Proper use of fonts together

chance to dance.

ABC123 abc123

Rocky Horror Show is Back and Ready to Rock

Introducing Lyric’s 2012 Show Lineup

Back by popular demand in a brand new production, get ready for the most famous B-movie

If you thought 2011 was a banner year for Lyric Theatre of Oklahoma, you ain’t seen nothing

rock ‘n’ roll musical ever! Follow squeaky-clean sweethearts Brad and Janet on an adventure

yet. Kicking off with the raucous XANADU on January 25, Lyric’s upcoming nine-show season

they’ll never forget, with the scandalous Frank’n’Furter, rippling Rocky and vivacious Magenta.

is packed with all the campy, irreverent, sexy and playful musical bliss the world can handle

Lyric Theatre of Oklahoma is ready to seduce you with outrageously campy excitement so

in one 12-month period.

A Chorus Line The ultimate “Singular Sensation,” A Chorus Line, will dance its way onto the Civic Center Music Hall stage this summer. Thousands will audition, 24 get to the stage, but in the end only eight will get the opportunity to do what they’ve always wanted – to have the

sharpen those stilettos for the rockiest ride of your life! Don’t Dream It… Be It!

Lyric Fonts // Office and Administrative Usage

general usage headline font


These fonts are reserved for use in custom-designed marketing and promotional

Font size for headlines in body content is not to exceed 12pt, and may only be as

materials only. These materials include banners, posters, ads, brochures, booklets,

low as 10pt.

websites, HTML emails, and any case where Lyric is being promoted through the use

Headlines for body content should be in ALL CAPS.

of design. These fonts are to only be used by graphic designers. Any use of these fonts must meet the approval of the Director of Marketing.

Body copy font size should always be 1pt smaller than the headline. Larger font sizes are permissible for headlines outside of body content, but must be approved by the Director of Marketing.

graphic designer body copy font

Trade Gothic bold condensed no. 20 // all caps

Georgia

ABCDEFGHI J K L M NOP Q RSTUV W X YZ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijk lmnopqrstuv w x yz abcdefghijklmnopqrs tuv w x y z 1234567890 123 4567890 ! @ # $ %^& * ( ) _ + = { } | [ ] \< >?, . / ! @ # $%^&* ( ) _+ = { } | [ ] \ < >?,. / Proper use of fonts together A Christmas carol Enjoy a spectacular new Lyric Theatre of Oklahoma holiday tradition with the production of Charles Dickens’ classic, A Christmas Carol. Capture the magic and joy of Christmas as the ghosts of Past, Present and Future lead the miserly Ebenezer Scrooge on a powerful journey of transformation and redemption. Michael Baron, director of A Christmas Carol at the famous Ford’s Theatre in Washington, D.C., directs this new production with over 20 Christmas yuletide favorites. Brimming with joyous song and dance, lavish scenery, authentic costumes, theatrical magic and lots of snow, Lyric’s new annual holiday production celebrates the timeless Spirit of Christmas. This is a beloved family holiday treat you won’t want to miss!

ABC 1 2 3 A BC123

18 Lyric Fonts // Graphic Designer

graphic designer headline font

Lyric theatre style guide

Lyric Fonts // Graphic Designer


Lyric theatre style guide 19

This may be surprising to some, but establishing and maintaining brand continuity is not a responsibility that rests solely on the shoulders of the graphic designer. Copywriters, content curators and PR folks have as much to do with brand cohesiveness as anybody. Sometimes more. From content structure to email signatures to the nuances of displaying domain names, the words Lyric uses to describe and represent itself are a vital part of the brand platform.

Copywriting and Content Structure Overview

Copywriting and Content Structure Overview


When writing body copy or content, always use “Lyric Theatre of Oklahoma” on first

Use the word “theatre” in all Lyric publications, stories and posts when referring to

reference. Each time thereafter, simply refer to our company as “Lyric”. Ex: “Lyric

the performing art of theatre, musical theatre or Plaza Theatre. This is an exception to

Theatre of Oklahoma has been producing musicals since 1963. In Lyric’s 50 year

the Associated Press Stylebook’s recommended usage of theatre/theater. EX 1: “Theatre

history, it has become Oklahoma’s leading professional theatre company.” This rule is

students and performers gathered on opening night in the lobby of the Plaza Theatre.”

to be carried out through the entirety of a story, document or post. In a case where a

EX 2: “His theatre career started when he was just 9 years old.” Use “theater” only

document contains multiple sections or chapters (this style guide, for example), this

when it is part of the proper name of a performing arts company or venue. EX: Chicago

rule resets at the beginning of section chapter. When copying and pasting content, it’s

Shakespeare Theater.

important to check for and fix any inconsistencies with this rule.

Displaying the Lyric Domain No “The”

Lyric’s web address should always appear as LyricTheatreOKC.com, as opposed to the

When written, Lyric should always appear as “Lyric Theatre of Oklahoma” or “Lyric”.

all-lowercase lyrictheatreokc.com. Using capital letters makes it easier for the reader

It should never be “the Lyric”.

to identify what the URL spells out.

Lyric at the

Show Titles

When referring to a Lyric production being held at the Civic Center or Plaza Theatre,

When referencing a Lyric show, do not use italicize, underline or us quotes to denote

“Lyric at the Civic Center” and “Lyric at the Plaza” are acceptable in all references.

the show title. Instead, use all CAPS. EX: “Get swept up in the excitement of the

It is recommended, however, that a reference to “Lyric Theatre of Oklahoma” be

Ed Sullivan Show and the hip-thrusting rock and roll star visiting this small town

made prior to any references to “Lyric at the Civic Center” or “Lyric at the Plaza.”

in BYE BYE BIRDIE.”

Thelma Gaylord Academy

Email Signatures

First reference to the Thelma Gaylord Academy should be written as “Lyric Theatre of

Standard and show-specific email signatures will be provided between shows, after a

Oklahoma’s Thelma Gaylord Academy.” Subsequently, it can be referred to as “Lyric’s

show’s first production, and at various other times during the year. As a part of Lyric’s

Thelma Gaylord Academy.”

overall branding experience, these are meant to be standard and uniform. Other than inserting your personal contact information, they are not to be altered in any way (i.e. do not change fonts, colors or sizes). If you are unsure how to set up your signature, help can be provided.

20 Copywriting and Content Structure Guide

Always Theatre, Never Theater

Lyric theatre style guide

Lyric Theatre of Oklahoma, First. Lyric, Second.


Lyric theatre style guide 21

As a practitioner of the performing arts, photography plays a vital role in Lyric Theatre of Oklahoma overall brand platform. Because we rely heavily on photography to promote the grandeur and professionalism of our shows, sets and performers, Lyricâ&#x20AC;&#x2122;s photographic standards mustnâ&#x20AC;&#x2122;t be overlooked. This section includes guidelines for cropping performer headshots, using point-and-shoot and camera phone photography, following equity rules, and attaching photo credits.

Photography Overview

Photography Overview


Lyric theatre style guide 22 Lyric Photography/Imagery

â&#x2020;&#x201C;

Cropping headshots

Photography from point and shoot or Camera phone

When cropping headshots, avoid cropping too tightly and try to

Acceptable for use on personal blogs and social sites, such as Facebook

maintain a consistent photo and head size throughout.

and Twitter. When speaking as Lyric, avoid photos where noise, clarity and composition have affected the photo in a way that it would be perceived as low quality.


Lyric theatre style guide

Using Professional Photography When using professional production photos, Actors Equity Association (AEA) guidelines must be followed.

23 Lyric Photography/Imagery

Lyric’s 2011 production of RAGTIME, photo by Wendy Mutz

Matthew Montelongo and Lexi Windsor in Lyric’s 2011 production of BOEING BOEING, photo by Wendy Mutz

three or less individuals

More than three individuals

For photos with three or fewer individuals, you must credit the actors,

For photos with more than three individuals, you must only credit

photographer, and name of production.*

the photographer and production.*

* Include Lyric, Year and Show Title

* Include Lyric, Year and Show Title


Lyric Theatre of Oklahoma Style Guide