Lyric has style Since we first raised our curtains in 1963, Lyric Theatre of Oklahoma has grown to become one of the most respected theatre companies in the country. While it’s easy to credit this distinction to a consistently marvelous show lineup, it’s important not to overlook the role branding has played in our longterm success. For that reason, we have created for you the brand Style Guide. In here, you will find instruction, advice and information on how to properly use each element of the Lyric brand. Armed with this guide, you will be able to clearly communicate the Lyric message in resounding Lyric style.
Table of contents
1
Why Create a Brand Style Guide?
12
Proper use of Logos
2
Using the Style Guide
13
Improper use of Logos
3
Logos Overview
14
Proper use of Logos on Apparel and Merchandise
4
The Umbrella Logo
15
Improper use of Logos on Apparel and Merchandise
5
Umbrella Logo List
16
Typography Overview
6
Lyric at the Civic Center Logo
17
Lyric Fonts // Office and Administrative Usage
7
Civic Center Logo List
18
Lyric Fonts // Graphic Designer
8
Lyric at the Plaza Logo
19
Copywriting and Content Structure Overview
9
Plaza Logo List
20
Copywriting and Content Structure Guidelines
10
Lyric’s Thelma Gaylord Academy Logo
21
Photography Overview
11
Academy Logo List
22
Lyric Photography/Imagery
Lyric theatre style guide 1
Establishing a strong, coherent graphic framework is one of the most important aspects of brand development. This style guide was created to archive the results of that process and set forth a series of rules that will help preserve the integrity of the Lyric Theatre of Oklahoma’s brand image. With this guide, you will be able to handle internal marketing efforts and messages with confidence and efficiency. And when you’re entrusting an outside source with brand elements, it holds everybody accountable for quality assurance. Above all, this style guide forces us to define and hone Lyric’s look-and-feel, leading to cohesive, recognizable brand representation.
Why Create a Brand Style Guide?
Why Create a brand style guide?
Lyric theatre style guide 2
As complex as Lyric’s brand may seem, this style guide is not meant to serve as a textbook full of technical information that you must read front-to-back to understand. Instead, think of it simply as a road map. Refer to it when you have questions about brand elements like logo usage, fonts, file types, colors and copy writing tone.
Use this style guide when Handling marketing efforts in-house
Using spot colors for logos and artwork
Handing projects or files over to vendors and
Approving artwork
outside sources Designing/ordering apparel and merchandise Deciding on proper logo usage Determining proper font usage and sizing Fulfilling logo requests Writing content for web, social media and blogs Sizing or positioning logos Posting Lyric photography online Referencing logo files and file types Determining photo credits/captions
Using the Style Guide
Using the Style Guide
Lyric theatre style guide 3 Logos Overview
Logos Overview Though it actually represents just a small part of the overall brand platform, the logo is definitely the most recognizable facet. Therefore, it has a much larger set of rules and guidelines to abide by. Lucky for us, Lyric Theatre of Oklahoma has four such logos to manage and maintain. The following pages present each of these logos individually, with visual representation and intelligent usage instructions. You will also find easy-to-reference lists of logo-specific file types, and illustrated examples of common logo Do’s and Don’ts.
02
Lyric theatre style guide
01
03
4
05
06
07
The Umbrella Logo
NUMBER
04
Usage
01
Four Color Primary
02
Two Color Option One
03
Two Color Option Two
04
One Color Option One
05
One Color Option Two
06
Grayscale
07
Black
08
Reversed
08
spot colors for one and two color logos Pantone 2685C
100% Black
Pantone 647C
80% Black
Pantone 284C
50% Black
Pantone 382C
30% Black
File name
Vector EPS
Four Color
Lyric-Logo-Umbrella-4C.eps
Two Color 1
Lyric-Logo-Umbrella-2C1.eps
Two Color 2
Lyric-Logo-Umbrella-2C2.eps
One Color 1
Lyric-Logo-Umbrella-1C1.eps
One Color 2
Lyric-Logo-Umbrella-1C2.eps
Grayscale
Lyric-Logo-Umbrella-GS.eps
Black
Lyric-Logo-Umbrella-K.eps
Reversed
Lyric-Logo-Umbrella-REV.eps
JPG
Four Color
Lyric-Logo-Umbrella-4C-HR.jpg
High-Resolution White BG
Two Color 1
Lyric-Logo-Umbrella-2C1-HR.jpg
Two Color 2
Lyric-Logo-Umbrella-2C2-HR.jpg
One Color 1
Lyric-Logo-Umbrella-1C1-HR.jpg
One Color 2
Lyric-Logo-Umbrella-1C2-HR.jpg
Grayscale
Lyric-Logo-Umbrella-GS-HR.jpg
Black
Lyric-Logo-Umbrella-K-HR.jpg
PNG
Four Color
Lyric-Logo-Umbrella-4C-HR.png
High-Resolution Transparent BG
Two Color 1
Lyric-Logo-Umbrella-2C1-HR.png
Two Color 2
Lyric-Logo-Umbrella-2C2-HR.png
One Color 1
Lyric-Logo-Umbrella-1C1-HR.png
One Color 2
Lyric-Logo-Umbrella-1C2-HR.png
Color
File name
JPG
Four Color
Lyric-Logo-Umbrella-4C-LR.jpg
Low-Resolution White BG
Two Color 1
Lyric-Logo-Umbrella-2C1-LR.jpg
Two Color 2
Lyric-Logo-Umbrella-2C2-LR.jpg
One Color 1
Lyric-Logo-Umbrella-1C1-LR.jpg
One Color 2
Lyric-Logo-Umbrella-1C2-LR.jpg
Grayscale
Lyric-Logo-Umbrella-GS-LR.jpg
Black
Lyric-Logo-Umbrella-K-LR.jpg
PNG
Four Color
Lyric-Logo-Umbrella-4C-LR.png
Low-Resolution Transparent BG
Two Color 1
Lyric-Logo-Umbrella-2C1-LR.png
Two Color 2
Lyric-Logo-Umbrella-2C2-LR.png
One Color 1
Lyric-Logo-Umbrella-1C1-LR.png
One Color 2
Lyric-Logo-Umbrella-1C2-LR.png
Grayscale
Lyric-Logo-Umbrella-GS-LR.png
Grayscale
Lyric-Logo-Umbrella-GS-HR.png
Black
Lyric-Logo-Umbrella-K-LR.png
Black
Lyric-Logo-Umbrella-K-HR.png
Reversed
Lyric-Logo-Umbrella-REV-LR.png
Reversed
Lyric-Logo-Umbrella-REV-HR.png
5 Umbrella Logo List
Color
File Type
use for print
use for WEB
File Type
Lyric theatre style guide
Lyric Theatre Umbrella // Logo Options
Lyric theatre style guide
01
02
03
6
Usage
01
Four Color Primary
02
Two Color
03
One Color
04
Grayscale
04
06
05
Black
06
Reversed
Lyric at the Civic Center Logo
NUMBER
05
spot colors for one and two color logos Pantone 296C
100% Black
Pantone 300C
80% Black 50% Black 30% Black
Color
File name
Vector EPS
Four Color
Lyric-Logo-Civic-4C.eps
Two Color
Lyric-Logo-Civic-2C.eps
One Color
Lyric-Logo-Civic-1C.eps
Grayscale
Lyric-Logo-Civic-GS.eps
Black
Lyric-Logo-Civic-K.eps
Reversed
Lyric-Logo-Civic-REV.eps
JPG
Four Color
Lyric-Logo-Civic-4C-HR.jpg
High-Resolution White BG
Two Color
Lyric-Logo-Civic-2C-HR.jpg
One Color
Lyric-Logo-Civic-1C-HR.jpg
Color
File name
JPG
Four Color
Lyric-Logo-Civic-4C-LR.jpg
Low-Resolution White BG
Two Color
Lyric-Logo-Civic-2C-LR.jpg
One Color
Lyric-Logo-Civic-1C-LR.jpg
Grayscale
Lyric-Logo-Civic-GS-LR.jpg
Grayscale
Lyric-Logo-Civic-GS-HR.jpg
Black
Lyric-Logo-Civic-K-LR.jpg
Black
Lyric-Logo-Civic-K-HR.jpg
PNG
Four Color
Lyric-Logo-Civic-4C-LR.png
PNG
Four Color
Lyric-Logo-Civic-4C-HR.png
Low-Resolution Transparent BG
Two Color
Lyric-Logo-Civic-2C-LR.png
High-Resolution Transparent BG
Two Color
Lyric-Logo-Civic-2C-HR.png
One Color
Lyric-Logo-Civic-1C-LR.png
One Color
Lyric-Logo-Civic-1C-HR.png
Grayscale
Lyric-Logo-Civic-GS-LR.png
Grayscale
Lyric-Logo-Civic-GS-HR.png
Black
Lyric-Logo-Civic-K-LR.png
Black
Lyric-Logo-Civic-K-HR.png
Reversed
Lyric-Logo-Civic-REV-LR.png
Reversed
Lyric-Logo-Civic-REV-HR.png
use for print
use for WEB
File Type
7 Civic Center Logo ListÂ
File Type
Lyric theatre style guide
Lyric Theatre At The Civic Center // Logo Options
Lyric theatre style guide
01
02
03
8
Usage
01
Four Color Primary
02
Two Color Secondary
03
One Color Secondary
04
Grayscale
04
06
05
Black
06
Reversed
Lyric at the Plaza Logo
NUMBER
05
spot colors for one and two color logos Pantone 1815C
100% Black
Pantone 1797C
80% Black 50% Black 30% Black
Color
File name
Vector EPS
Four Color
Lyric-Logo-Plaza-4C.eps
Two Color
Lyric-Logo-Plaza-2C.eps
One Color
Lyric-Logo-Plaza-1C.eps
Grayscale
Lyric-Logo-Plaza-GS.eps
Black
Lyric-Logo-Plaza-K.eps
Reversed
Lyric-Logo-Plaza-REV.eps
JPG
Four Color
Lyric-Logo-Plaza-4C-HR.jpg
High-Resolution White BG
Two Color
Lyric-Logo-Plaza-2C-HR.jpg
One Color
Lyric-Logo-Plaza-1C-HR.jpg
Color
File name
JPG
Four Color
Lyric-Logo-Plaza-4C-LR.jpg
Low-Resolution White BG
Two Color
Lyric-Logo-Plaza-2C-LR.jpg
One Color
Lyric-Logo-Plaza-1C-LR.jpg
Grayscale
Lyric-Logo-Plaza-GS-LR.jpg
Grayscale
Lyric-Logo-Plaza-GS-HR.jpg
Black
Lyric-Logo-Plaza-K-LR.jpg
Black
Lyric-Logo-Plaza-K-HR.jpg
PNG
Four Color
Lyric-Logo-Plaza-4C-LR.png
PNG
Four Color
Lyric-Logo-Plaza-4C-HR.png
Low-Resolution Transparent BG
Two Color
Lyric-Logo-Plaza-2C-LR.png
High-Resolution Transparent BG
Two Color
Lyric-Logo-Plaza-2C-HR.png
One Color
Lyric-Logo-Plaza-1C-LR.png
One Color
Lyric-Logo-Plaza-1C-HR.png
Grayscale
Lyric-Logo-Plaza-GS-LR.png
Grayscale
Lyric-Logo-Plaza-GS-HR.png
Black
Lyric-Logo-Plaza-K-LR.png
Black
Lyric-Logo-Plaza-K-HR.png
Reversed
Lyric-Logo-Plaza-REV-LR.png
Reversed
Lyric-Logo-Plaza-REV-HR.png
use for print
use for WEB
File Type
9 Plaza Logo List
File Type
Lyric theatre style guide
Lyric Theatre at the Plaza // Logo Options
Lyric theatre style guide
01
02
03
10
Usage
01
Four Color Primary
02
Two Color Secondary
03
One Color Secondary
04
Grayscale
04
06
05
Black
06
Reversed
Lyric Thelma Gaylord Academy Logo
NUMBER
05
spot colors for one and two color logos Pantone 3035C
100% Black
Pantone 356C
80% Black 50% Black 30% Black
Colors
File name
Vector EPS
Four Color
Lyric-Logo-Academy-4C.jpg
Two Color
Lyric-Logo-Academy-2C.jpg
One Color
Lyric-Logo-Academy-1C.jpg
Grayscale
Lyric-Logo-Academy-GS.jpg
Black
Lyric-Logo-Academy-K.jpg
Reversed
Lyric-Logo-Academy-REV.jpg
JPG
Four Color
Lyric-Logo-Academy-4C-HR.jpg
High-Resolution White BG
Two Color
Lyric-Logo-Academy-4C-HR.jpg
One Color
Lyric-Logo-Academy-4C-HR.jpg
Color
File name
JPG
Four Color
Lyric-Logo-Academy-4C-LR.jpg
Low-Resolution White BG
Two Color
Lyric-Logo-Academy-2C-LR.jpg
One Color
Lyric-Logo-Academy-1C-LR.jpg
Grayscale
Lyric-Logo-Academy-GS-LR.jpg
Grayscale
Lyric-Logo-Academy-4C-HR.jpg
Black
Lyric-Logo-Academy-K-LR.jpg
Black
Lyric-Logo-Academy-4C-HR.jpg
PNG
Four Color
Lyric-Logo-Academy-4C-LR.jpg
PNG
Four Color
Lyric-Logo-Academy-4C-HR.png
Low-Resolution Transparent BG
Two Color
Lyric-Logo-Academy-2C-LR.jpg
High-Resolution Transparent BG
Two Color
Lyric-Logo-Academy-2C-HR.png
One Color
Lyric-Logo-Academy-1C-LR.jpg
One Color
Lyric-Logo-Academy-1C-HR.png
Grayscale
Lyric-Logo-Academy-GS-LR.jpg
Grayscale
Lyric-Logo-Academy-GS-HR.png
Black
Lyric-Logo-Academy-K-LR.jpg
Black
Lyric-Logo-Academy-K-HR.png
Reversed
Lyric-Logo-Academy-REV-LR.jpg
Reversed
Lyric-Logo-Academy-REV-HR.png
use for print
use for WEB
File Type
11 Academy Logo List
File Type
Lyric theatre style guide
thelma gaylord academy logo Options
Lyric theatre style guide
proper Use Of Logos
DO :
12 Proper use of Logos
↓ 1”
minimum
Maintain a minimum of one inch width from star point to ‘C’
1”
minimum
Maintaining a clean and uncluttered space around the logo
Do scale appropriately to avoid distorting the logo.
Do maintain a level baseline for the logo. Keeping
maximizes the visual impact of this key brand element. Setting
a professionaly clean look, respectful of the Lyric
a minimum width of one inch helps to ensure the logo is always
brand, is top priority.
legible and has maximum impact.
DOn’t:
OF OKLAHOMA
Lyric theatre style guide
Improper Use Of Logos
13 Improper use of Logos
New Show!
Do not separate the star mark
Do not rotate, skew, redraw,
Do not reproduce the logo in
Do not place the logo on a pattern
Do not combine the logo with
from the logotype unless
re-proportion, crop, or otherwise
colors other than those suggested
or background that makes it
any other element—such as logos,
authorized to do so by the
alter or distort the logo or its
in this document.
difficult to read.
words, graphics or slogans—
Director of Marketing.
elements in any way.
that might seem to create a hybrid mark.
Lyric theatre style guide
proper Use Of Logos on appareL and merchandise
DO :
14 Proper Use of Logos on Apparel and Merchandise
Keep the logo on a level baseline
When printing one or two colors
When printing on a color that
when applying to merchandise
on apparel or merchandise, use
effects readability of a primary
or apparel.
provided one or two color logos.
or secondary logo, use a provided reversed-out or black logo.
EX: Plaza logo with two color Plaza logo.
EX: Reversed-out Academy logo on a green shirt.
Lyric theatre style guide
Improper Use Of Logos on appareL and merchandise
DOn’t:
15 Improper Use of Logos on Apparel and Merchandise
Do not rotate, skew, re-proportion
Do not place the logo from
Do not place a primary logo on a
or otherwise alter or distort the
one lyric division on another
shirt with a primary color.
logo or its elements in any way
division’s color. EX: Primary Academy logo on
when applying to merchandise or apparel.
EX: Plaza logo on Civic color
a primary green color shirt
Lyric theatre style guide 16
Having a unified typographic style is one of the most fundamental, yet overlooked, elements of a solid and consistent brand. The more a brand adheres to it’s typographic standards, the more credible and recognizable its brand style becomes. To help establish Lyric Theatre of Oklahoma as a consistent and credible brand, three “families” of typestyles have been chosen to ensure a universal look across internal documents, design applications and online communication.
Typography Overview
typography Overview
These fonts are to be used by all employees of Lyric, in the way presented in this
Headlines for body content should be Title Case except when containing a show title. In
document, in all instances involving general office and administrative communication.
which case, the show title is to be in ALL CAPS.
This includes email messages, press releases, memos, newsletters, forms, flyers and other standard materials printed in-house. Font size for headlines in body content is not to exceed 12pt, and may only be as low as 10pt.
Body copy font size should always be 1pt smaller than the headline. Larger font sizes are permissible for headlines outside of body content, but must be approved by the Director of Marketing.
Lyric theatre style guide
Lyric Fonts // Office and Administrative Usage
17
general usage body copy font
Myriad pro // bold all caps or Title Case
Myriad Pro // Regular
A B C DE F G HI J K L M NOP Q RS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 12 3 4 5 678 9 0 ! @ # $% ^ & * ( )_+ = { } | [ ] \<>?, . /
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 45 678 9 0 !@ #$%^&*( )_+ = { }|[ ]\<>?,. /
Proper use of fonts together
chance to dance.
ABC123 abc123
Rocky Horror Show is Back and Ready to Rock
Introducing Lyric’s 2012 Show Lineup
Back by popular demand in a brand new production, get ready for the most famous B-movie
If you thought 2011 was a banner year for Lyric Theatre of Oklahoma, you ain’t seen nothing
rock ‘n’ roll musical ever! Follow squeaky-clean sweethearts Brad and Janet on an adventure
yet. Kicking off with the raucous XANADU on January 25, Lyric’s upcoming nine-show season
they’ll never forget, with the scandalous Frank’n’Furter, rippling Rocky and vivacious Magenta.
is packed with all the campy, irreverent, sexy and playful musical bliss the world can handle
Lyric Theatre of Oklahoma is ready to seduce you with outrageously campy excitement so
in one 12-month period.
A Chorus Line The ultimate “Singular Sensation,” A Chorus Line, will dance its way onto the Civic Center Music Hall stage this summer. Thousands will audition, 24 get to the stage, but in the end only eight will get the opportunity to do what they’ve always wanted – to have the
sharpen those stilettos for the rockiest ride of your life! Don’t Dream It… Be It!
Lyric Fonts // Office and Administrative Usage
general usage headline font
These fonts are reserved for use in custom-designed marketing and promotional
Font size for headlines in body content is not to exceed 12pt, and may only be as
materials only. These materials include banners, posters, ads, brochures, booklets,
low as 10pt.
websites, HTML emails, and any case where Lyric is being promoted through the use
Headlines for body content should be in ALL CAPS.
of design. These fonts are to only be used by graphic designers. Any use of these fonts must meet the approval of the Director of Marketing.
Body copy font size should always be 1pt smaller than the headline. Larger font sizes are permissible for headlines outside of body content, but must be approved by the Director of Marketing.
graphic designer body copy font
Trade Gothic bold condensed no. 20 // all caps
Georgia
ABCDEFGHI J K L M NOP Q RSTUV W X YZ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijk lmnopqrstuv w x yz abcdefghijklmnopqrs tuv w x y z 1234567890 123 4567890 ! @ # $ %^& * ( ) _ + = { } | [ ] \< >?, . / ! @ # $%^&* ( ) _+ = { } | [ ] \ < >?,. / Proper use of fonts together A Christmas carol Enjoy a spectacular new Lyric Theatre of Oklahoma holiday tradition with the production of Charles Dickens’ classic, A Christmas Carol. Capture the magic and joy of Christmas as the ghosts of Past, Present and Future lead the miserly Ebenezer Scrooge on a powerful journey of transformation and redemption. Michael Baron, director of A Christmas Carol at the famous Ford’s Theatre in Washington, D.C., directs this new production with over 20 Christmas yuletide favorites. Brimming with joyous song and dance, lavish scenery, authentic costumes, theatrical magic and lots of snow, Lyric’s new annual holiday production celebrates the timeless Spirit of Christmas. This is a beloved family holiday treat you won’t want to miss!
ABC 1 2 3 A BC123
18 Lyric Fonts // Graphic Designer
graphic designer headline font
Lyric theatre style guide
Lyric Fonts // Graphic Designer
Lyric theatre style guide 19
This may be surprising to some, but establishing and maintaining brand continuity is not a responsibility that rests solely on the shoulders of the graphic designer. Copywriters, content curators and PR folks have as much to do with brand cohesiveness as anybody. Sometimes more. From content structure to email signatures to the nuances of displaying domain names, the words Lyric uses to describe and represent itself are a vital part of the brand platform.
Copywriting and Content Structure Overview
Copywriting and Content Structure Overview
When writing body copy or content, always use “Lyric Theatre of Oklahoma” on first
Use the word “theatre” in all Lyric publications, stories and posts when referring to
reference. Each time thereafter, simply refer to our company as “Lyric”. Ex: “Lyric
the performing art of theatre, musical theatre or Plaza Theatre. This is an exception to
Theatre of Oklahoma has been producing musicals since 1963. In Lyric’s 50 year
the Associated Press Stylebook’s recommended usage of theatre/theater. EX 1: “Theatre
history, it has become Oklahoma’s leading professional theatre company.” This rule is
students and performers gathered on opening night in the lobby of the Plaza Theatre.”
to be carried out through the entirety of a story, document or post. In a case where a
EX 2: “His theatre career started when he was just 9 years old.” Use “theater” only
document contains multiple sections or chapters (this style guide, for example), this
when it is part of the proper name of a performing arts company or venue. EX: Chicago
rule resets at the beginning of section chapter. When copying and pasting content, it’s
Shakespeare Theater.
important to check for and fix any inconsistencies with this rule.
Displaying the Lyric Domain No “The”
Lyric’s web address should always appear as LyricTheatreOKC.com, as opposed to the
When written, Lyric should always appear as “Lyric Theatre of Oklahoma” or “Lyric”.
all-lowercase lyrictheatreokc.com. Using capital letters makes it easier for the reader
It should never be “the Lyric”.
to identify what the URL spells out.
Lyric at the
Show Titles
When referring to a Lyric production being held at the Civic Center or Plaza Theatre,
When referencing a Lyric show, do not use italicize, underline or us quotes to denote
“Lyric at the Civic Center” and “Lyric at the Plaza” are acceptable in all references.
the show title. Instead, use all CAPS. EX: “Get swept up in the excitement of the
It is recommended, however, that a reference to “Lyric Theatre of Oklahoma” be
Ed Sullivan Show and the hip-thrusting rock and roll star visiting this small town
made prior to any references to “Lyric at the Civic Center” or “Lyric at the Plaza.”
in BYE BYE BIRDIE.”
Thelma Gaylord Academy
Email Signatures
First reference to the Thelma Gaylord Academy should be written as “Lyric Theatre of
Standard and show-specific email signatures will be provided between shows, after a
Oklahoma’s Thelma Gaylord Academy.” Subsequently, it can be referred to as “Lyric’s
show’s first production, and at various other times during the year. As a part of Lyric’s
Thelma Gaylord Academy.”
overall branding experience, these are meant to be standard and uniform. Other than inserting your personal contact information, they are not to be altered in any way (i.e. do not change fonts, colors or sizes). If you are unsure how to set up your signature, help can be provided.
20 Copywriting and Content Structure Guide
Always Theatre, Never Theater
Lyric theatre style guide
Lyric Theatre of Oklahoma, First. Lyric, Second.
Lyric theatre style guide 21
As a practitioner of the performing arts, photography plays a vital role in Lyric Theatre of Oklahoma overall brand platform. Because we rely heavily on photography to promote the grandeur and professionalism of our shows, sets and performers, Lyricâ&#x20AC;&#x2122;s photographic standards mustnâ&#x20AC;&#x2122;t be overlooked. This section includes guidelines for cropping performer headshots, using point-and-shoot and camera phone photography, following equity rules, and attaching photo credits.
Photography Overview
Photography Overview
Lyric theatre style guide 22 Lyric Photography/Imagery
â&#x2020;&#x201C;
Cropping headshots
Photography from point and shoot or Camera phone
When cropping headshots, avoid cropping too tightly and try to
Acceptable for use on personal blogs and social sites, such as Facebook
maintain a consistent photo and head size throughout.
and Twitter. When speaking as Lyric, avoid photos where noise, clarity and composition have affected the photo in a way that it would be perceived as low quality.
Lyric theatre style guide
Using Professional Photography When using professional production photos, Actors Equity Association (AEA) guidelines must be followed.
23 Lyric Photography/Imagery
Lyric’s 2011 production of RAGTIME, photo by Wendy Mutz
Matthew Montelongo and Lexi Windsor in Lyric’s 2011 production of BOEING BOEING, photo by Wendy Mutz
three or less individuals
More than three individuals
For photos with three or fewer individuals, you must credit the actors,
For photos with more than three individuals, you must only credit
photographer, and name of production.*
the photographer and production.*
* Include Lyric, Year and Show Title
* Include Lyric, Year and Show Title